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certapro.com website review
Visit site (opens in a new tab)Reviewed 28 October 202646 issues · 108 checks
This review found 46 issues worth fixing on certapro.com, 10 of them high impact, across 108 checks. The most urgent: google Tag Manager adds 3.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 238 ms |
| May 16, 2026 | 215 ms |
| May 23, 2026 | 198 ms |
| May 30, 2026 | 195 ms |
| Jun 6, 2026 | 201 ms |
| Jun 13, 2026 | 205 ms |
| Jun 20, 2026 | 208 ms |
| Jun 27, 2026 | 212 ms |
| Jul 4, 2026 | 210 ms |
| Jul 11, 2026 | 210 ms |
| Jul 18, 2026 | 212 ms |
| Jul 25, 2026 | 213 ms |
| Aug 1, 2026 | 219 ms |
| Aug 8, 2026 | 216 ms |
| Aug 15, 2026 | 224 ms |
| Aug 22, 2026 | 224 ms |
| Aug 29, 2026 | 228 ms |
| Sep 5, 2026 | 235 ms |
| Sep 12, 2026 | 229 ms |
| Sep 19, 2026 | 241 ms |
| Sep 26, 2026 | 251 ms |
| Oct 3, 2026 | 257 ms |
| Oct 10, 2026 | 256 ms |
| Oct 17, 2026 | 255 ms |
| Oct 24, 2026 | 246 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.8 s
3.7 s
4.6 s
5.5 s
6.5 s
7.4 s
certapro.com does not allow embedding, so this is Google's rendering of the page.
Speed
Google Tag Manager adds 3.2 s
3.2 sGoogle Tag Manager costs a phone 3.2 s of main-thread work and 2.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.9 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Main-thread work: 9.3 s
A phone's processor spends 9.3 s on main-thread work while loading, 6.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, pure.cloud and Google CDN and others), adding 5.5 MB and 5.1 s of main-thread time.
Reduce unused JavaScript
90 ms · 2.6 MBAbout 2.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 90 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 1.8 MB54 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
pure.cloud adds 819 ms
819 mspure.cloud costs a phone 819 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 122 KiBAbout 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google CDN adds 366 ms
366 msGoogle CDN costs a phone 366 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 391 ms. During a long task the page ignores taps.
Improve image delivery
345 KiB16 images could be 345 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
osano.com adds 269 ms
269 msosano.com costs a phone 269 ms of main-thread work and 84 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,599 HTML elements
The page has 1,599 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Maps adds 95 ms
95 msGoogle Maps costs a phone 95 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 23 KiB23 KiB could be saved by minifying CSS.
Minify JavaScript
87 KiB87 KiB could be saved by minifying JavaScript.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 48.3 s
48.3 sThe page becomes fully interactive after 48.3 s. Good is under 3.8 s.
Total Blocking Time: 2.9 s
2.9 sScripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.
Real-user INP: 444 ms
444 msReal visitors wait 444 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 3.4 s
3.4 sYour largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 238 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 578 ms
578 msReal visitors wait 578 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.015
0.015The layout barely moves while loading (CLS 0.015, good is under 0.1).
Images and page weight
Page weight: 8.1 MB in 319 requests
8.1 MBYour homepage downloads 8.1 MB in 319 requests on a phone: scripts 6.0 MB (102), images 1.4 MB (92) and other files 418 KiB (89). Under 2 MB keeps phones on slow connections fast.
15 images in older formats
15 images (1,013 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
17 images below the first screen load straight away
17 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.30 g of CO₂e: 276.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Alternative text of images should not be repeated as text (14 elements)
Alternative text of images should not be repeated as text: 14 elements on the page fail this check, rated minor by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
102 internal links, 6 external
The homepage links to 102 pages on certapro.com and 6 external pages.
8 checks passed
Meta description: 121 characters
Your meta description is 121 characters: “Professional home and commercial painting for your house or business. Book a free estimate with CertaPro Painters® toda…”.
One H1 headline
Your main headline reads: “CertaPro Painters® - Professional Painting”.
Title: 51 characters
Your title is a healthy 51 characters: “Professional Home & Commercial Painting | CertaPro®”.
Canonical URL set
The canonical URL is https://certapro.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://certapro.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,394 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (11 KiB, 1 link), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/residential-painting and /residential-painting/services all use the title “House Painters Near You | Interior & Exterior Painting”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/paint-it-pink has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/residential-painting and /residential-painting/services use the same meta description. A description written for each page earns more clicks.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example /residential-painting/services, whose canonical is /residential-painting. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/blog has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=148021596&tm=gtm002&Ver=2&mid=4cd15b0c-fbab-4a57-bf34-cde2c40ab8db&bo=1&sid=e01990e0d2f411f197742392f6e80946&vid=e01a5c60d2f411f1bbb17f4fe03ca942&vids=0&msclkid=N&pi=9.
4 small tap targets
4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Bootstrap's JavaScript requires jQuery version 1.9.1 or higher, but lower than version 3”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://facebook.com/certapropainters.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (certapro.com).
Valid certificate (47 days left)
The certificate from GlobalSign nv-sa · GlobalSign GCC R6 AlphaSSL CA 2025 verifies for certapro.com and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://certapro.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
certapro.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
certapro.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearscertapro.com was registered in Sep 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2033
certapro.com is registered until Sep 2033.
Content and conversion
A 57-field form
Your longest form asks for 57 fields (0 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,007 words of copy
The homepage carries about 1,007 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get a Free Estimate”.
3 calls to action
The homepage has 3 calls to action, for example “Get a Free Estimate”, “Schedule An Estimate” and “Contact Us”.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_u.certapro.com._spf.dmarcly.com include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector2”, “k1” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Upkeep, stack and company
- It runs WordPress 1.13.3; the current release is 7.1.3.
Stack
- CMS
- WordPress 1.13.3
- Framework
- Vue.js
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Founded
- 1992
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on certapro.com, including 23 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.