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certapro.com website review

Visit site (opens in a new tab)Reviewed 28 October 202646 issues · 108 checks

This review found 46 issues worth fixing on certapro.com, 10 of them high impact, across 108 checks. The most urgent: google Tag Manager adds 3.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.0 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.5 s
Jul 4, 20262.4 s
Jul 11, 20262.3 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.3 s
Sep 19, 20262.5 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
266 ms186 msMay 9Oct 24246 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026238 ms
May 16, 2026215 ms
May 23, 2026198 ms
May 30, 2026195 ms
Jun 6, 2026201 ms
Jun 13, 2026205 ms
Jun 20, 2026208 ms
Jun 27, 2026212 ms
Jul 4, 2026210 ms
Jul 11, 2026210 ms
Jul 18, 2026212 ms
Jul 25, 2026213 ms
Aug 1, 2026219 ms
Aug 8, 2026216 ms
Aug 15, 2026224 ms
Aug 22, 2026224 ms
Aug 29, 2026228 ms
Sep 5, 2026235 ms
Sep 12, 2026229 ms
Sep 19, 2026241 ms
Sep 26, 2026251 ms
Oct 3, 2026257 ms
Oct 10, 2026256 ms
Oct 17, 2026255 ms
Oct 24, 2026246 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of certapro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. certapro.com at 0.9 s0.9 s
  2. certapro.com at 1.8 s1.8 s
  3. certapro.com at 2.8 s2.8 s
  4. certapro.com at 3.7 s3.7 s
  5. certapro.com at 4.6 s4.6 s
  6. certapro.com at 5.5 s5.5 s
  7. certapro.com at 6.5 s6.5 s
  8. certapro.com at 7.4 s7.4 s

certapro.com does not allow embedding, so this is Google's rendering of the page.

Speed

15 to fix57
  • Google Tag Manager adds 3.2 s

    3.2 s

    Google Tag Manager costs a phone 3.2 s of main-thread work and 2.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.9 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Main-thread work: 9.3 s

    A phone's processor spends 9.3 s on main-thread work while loading, 6.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, pure.cloud and Google CDN and others), adding 5.5 MB and 5.1 s of main-thread time.

  • Reduce unused JavaScript

    90 ms · 2.6 MB

    About 2.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 90 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 1.8 MB

    54 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • pure.cloud adds 819 ms

    819 ms

    pure.cloud costs a phone 819 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 122 KiB

    About 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google CDN adds 366 ms

    366 ms

    Google CDN costs a phone 366 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 391 ms. During a long task the page ignores taps.

  • Improve image delivery

    345 KiB

    16 images could be 345 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • osano.com adds 269 ms

    269 ms

    osano.com costs a phone 269 ms of main-thread work and 84 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,599 HTML elements

    The page has 1,599 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Maps adds 95 ms

    95 ms

    Google Maps costs a phone 95 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 23 KiB

    23 KiB could be saved by minifying CSS.

  • Minify JavaScript

    87 KiB

    87 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 48.3 s

    48.3 s

    The page becomes fully interactive after 48.3 s. Good is under 3.8 s.

  • Total Blocking Time: 2.9 s

    2.9 s

    Scripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 444 ms

    444 ms

    Real visitors wait 444 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 3.4 s

    3.4 s

    Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 3.9 s

    3.9 s

    Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 238 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 578 ms

    578 ms

    Real visitors wait 578 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.015

    0.015

    The layout barely moves while loading (CLS 0.015, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 8.1 MB in 319 requests

    8.1 MB

    Your homepage downloads 8.1 MB in 319 requests on a phone: scripts 6.0 MB (102), images 1.4 MB (92) and other files 418 KiB (89). Under 2 MB keeps phones on slow connections fast.

  • 15 images in older formats

    15 images (1,013 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 17 images below the first screen load straight away

    17 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.30 g of CO₂e: 276.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8389
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (14 elements)

    Alternative text of images should not be repeated as text: 14 elements on the page fail this check, rated minor by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 102 internal links, 6 external

    The homepage links to 102 pages on certapro.com and 6 external pages.

8 checks passed
  • Meta description: 121 characters

    Your meta description is 121 characters: “Professional home and commercial painting for your house or business. Book a free estimate with CertaPro Painters® toda…”.

  • One H1 headline

    Your main headline reads: “CertaPro Painters® - Professional Painting”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Professional Home & Commercial Painting | CertaPro®”.

  • Canonical URL set

    The canonical URL is https://certapro.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://certapro.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,394 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (11 KiB, 1 link), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    /residential-painting and /residential-painting/services all use the title “House Painters Near You | Interior & Exterior Painting”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /paint-it-pink has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /residential-painting and /residential-painting/services use the same meta description. A description written for each page earns more clicks.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example /residential-painting/services, whose canonical is /residential-painting. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /blog has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=148021596&tm=gtm002&Ver=2&mid=4cd15b0c-fbab-4a57-bf34-cde2c40ab8db&bo=1&sid=e01990e0d2f411f197742392f6e80946&vid=e01a5c60d2f411f1bbb17f4fe03ca942&vids=0&msclkid=N&pi=9.

  • 4 small tap targets

    4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Bootstrap's JavaScript requires jQuery version 1.9.1 or higher, but lower than version 3”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://facebook.com/certapropainters.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (certapro.com).

  • Valid certificate (47 days left)

    The certificate from GlobalSign nv-sa · GlobalSign GCC R6 AlphaSSL CA 2025 verifies for certapro.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://certapro.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    certapro.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    certapro.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    certapro.com was registered in Sep 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2033

    certapro.com is registered until Sep 2033.

Content and conversion

1 to fix92
  • A 57-field form

    Your longest form asks for 57 fields (0 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,007 words of copy

    The homepage carries about 1,007 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a Free Estimate”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Get a Free Estimate”, “Schedule An Estimate” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_u.certapro.com._spf.dmarcly.com include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”, “k1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

  • It runs WordPress 1.13.3; the current release is 7.1.3.

Stack

CMS
WordPress 1.13.3
Framework
Vue.js
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
1992

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 46 issues on certapro.com, including 23 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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