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cewe.pl website review

Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 103 checks

This review found 36 issues worth fixing on cewe.pl, 15 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.2 sMay 2Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.3 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
177 ms145 msMay 2Oct 17173 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026157 ms
May 9, 2026156 ms
May 16, 2026154 ms
May 23, 2026151 ms
May 30, 2026149 ms
Jun 6, 2026149 ms
Jun 13, 2026149 ms
Jun 20, 2026149 ms
Jun 27, 2026151 ms
Jul 4, 2026152 ms
Jul 11, 2026154 ms
Jul 18, 2026156 ms
Jul 25, 2026156 ms
Aug 1, 2026157 ms
Aug 8, 2026161 ms
Aug 15, 2026163 ms
Aug 22, 2026167 ms
Aug 29, 2026167 ms
Sep 5, 2026167 ms
Sep 12, 2026167 ms
Sep 19, 2026168 ms
Sep 26, 2026170 ms
Oct 3, 2026171 ms
Oct 10, 2026172 ms
Oct 17, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cewe.pl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cewe.pl at 0.6 s0.6 s
  2. cewe.pl at 1.3 s1.3 s
  3. cewe.pl at 1.9 s1.9 s
  4. cewe.pl at 2.5 s2.5 s
  5. cewe.pl at 3.1 s3.1 s
  6. cewe.pl at 3.8 s3.8 s
  7. cewe.pl at 4.4 s4.4 s
  8. cewe.pl at 5.0 s5.0 s

cewe.pl does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix42
  • Reduce unused JavaScript

    4.0 s · 870 KiB

    About 870 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 603 KiB

    142 files are served with short cache lifetimes, so returning visitors download them again (603 KiB).

  • Reduce unused CSS

    1.8 s · 497 KiB

    About 497 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    2.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 70). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Usercentrics CMP and others), adding 1.6 MB and 1.1 s of main-thread time.

  • Legacy JavaScript

    750 ms · 141 KiB

    Polyfills for old browsers add 141 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 710 ms

    710 ms

    Google Tag Manager costs a phone 710 ms of main-thread work and 827 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,981 HTML elements

    The page has 1,981 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 71 KiB

    3 images could be 71 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 70 but mobile only 42. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 326 ms

    326 ms

    Your server sent the HTML in 326 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 21.7 s

    21.7 s

    Your largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.8 s

    21.8 s

    The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 645 ms

    645 ms

    Scripts block taps and scrolling for 645 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.141

    0.141

    The layout shifts by 0.141 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 157 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 152 ms

    152 ms

    Real visitors wait 152 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 290 ms

    290 ms

    Real visitors wait 290 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 186 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 186 requests on a phone: scripts 2.4 MB (72), stylesheets 522 KiB (6) and images 441 KiB (76). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8092
  • Images must have alternative text (3 elements)

    Images must have alternative text: 3 elements on the page fail this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 253 internal links, 15 external

    The homepage links to 253 pages on cewe.pl and 15 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Twórz osobiste fotoprodukty w CEWE, takie jak fotoksiążki, kalendarze ze zdjęciami, fotoobrazy. ♥ Personalizowane preze…”.

  • One H1 headline

    Your main headline reads: “Fotoprodukty - pamiątki na lata!”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “CEWE - Stwórz personalizowane prezenty ze zdjęciem!”.

  • Canonical URL set

    The canonical URL is https://www.cewe.pl/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cewe.pl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,892 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (15 KiB, 142 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /szukaniezlecenia.html is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without an H1

    /szukaniezlecenia.html has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 156 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9697
  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    126 of 147 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cewe.pl).

  • Valid certificate (61 days left)

    The certificate from Let's Encrypt · YR1 verifies for cewe.pl and is valid for another 61 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://cewe.pl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors; 1 did not answer within 5 s.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

1 to fix
  • Domain expires in 71 days

    cewe.pl is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

3 checks passed
  • Domain is 18 years old

    18 years

    cewe.pl was registered in Jan 2008 through nazwa.pl sp. z o.o.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only certum.pl and letsencrypt.org to issue certificates for cewe.pl, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    cewe.pl's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,384 words of copy

    The homepage carries about 1,384 words of visible text.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

1 to fix90
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:80.228.117.0/24 ip4:193.169.76.0/23 include:elaine-asp.de include:spf.hornetsecurity.com include:spf.protect…”.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Employees
3,731
Founded
1961
Headquarters
Oldenburg

Upkeep, stack, hiring and company data from programmable.info

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