chaibaby.co.nz website review

4 images could be 211 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

About 557 KiB of JavaScript is downloaded but never used on this page.

8 third-party services load with your homepage (Shopify, nfcube.com and myshopify.com and others), adding 1.2 MB and 234 ms of main-thread time.

Shopify costs a phone 218 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.1 s on main-thread work while loading, 646 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,034 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 long tasks block the main thread while loading, the longest for 80 ms. During a long task the page ignores taps.

About 37 KiB of CSS is downloaded but never applied on this page.

6 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB JavaScript is shipped twice across bundles.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bigger kids cups”.

The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.9 MB in 330 requests on a phone: other files 1.1 MB (154), scripts 953 KiB (105) and images 560 KiB (15). Under 2 MB keeps phones on slow connections fast.

28820704-EFBB-4065-89D6-F927864D4A07_0bb19074-6dc4-4b28-967d is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 9 characters: “Chai Baby”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 75 pages on chaibaby.co.nz and 6 external pages.

The HTML your server sends has 472 of the 1,364 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://chaibaby.co.nz/collections/adult-cups, https://chaibaby.co.nz/collections/matching-sets, https://chaibaby.co.nz/collections/comforters, https://chaibaby.co.nz/collections/spare-straws, https://chaibaby.co.nz/pages/faq and https://chaibaby.co.nz/pages/about-us and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://chaibaby.co.nz/pages/wholesale and https://chaibaby.co.nz/pages/bring-a-little-magic-to-your-store use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,364 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.