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chalkless.com website review
Visit site (opens in a new tab)Reviewed 12 November 202624 issues · 74 checks
This review found 24 issues worth fixing on chalkless.com, 3 of them high impact, across 74 checks. The most urgent: 1 text element with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,438 of 109,350 reviewed websitesbeats 95%
- #1,788 of 61,859 online storesbeats 95%
- #1,736 of 56,401 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 877 ms |
| Jul 11, 2026 | 961 ms |
| Jul 18, 2026 | 924 ms |
| Jul 25, 2026 | 851 ms |
| Aug 1, 2026 | 816 ms |
| Aug 8, 2026 | 768 ms |
| Aug 15, 2026 | 788 ms |
| Aug 22, 2026 | 773 ms |
| Aug 29, 2026 | 787 ms |
| Sep 5, 2026 | 795 ms |
| Sep 12, 2026 | 747 ms |
| Sep 19, 2026 | 791 ms |
| Sep 26, 2026 | 761 ms |
| Oct 3, 2026 | 755 ms |
| Oct 10, 2026 | 736 ms |
| Oct 17, 2026 | 736 ms |
| Oct 24, 2026 | 754 ms |
| Oct 31, 2026 | 795 ms |
| Nov 7, 2026 | 887 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 87 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 84 ms |
| Jun 13, 2026 | 83 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 81 ms |
| Jul 4, 2026 | 84 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 84 ms |
| Jul 25, 2026 | 87 ms |
| Aug 1, 2026 | 87 ms |
| Aug 8, 2026 | 88 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 97 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 96 ms |
| Sep 19, 2026 | 111 ms |
| Sep 26, 2026 | 120 ms |
| Oct 3, 2026 | 126 ms |
| Oct 10, 2026 | 132 ms |
| Oct 17, 2026 | 135 ms |
| Oct 24, 2026 | 135 ms |
| Oct 31, 2026 | 128 ms |
| Nov 7, 2026 | 115 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
670 ms · 84 KiBAbout 84 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 670 ms faster on a phone.
Render-blocking requests
350 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Improve image delivery
150 ms · 219 KiB5 images could be 219 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (rechargecdn.com, Shopify and Klaviyo and others), adding 329 KiB and 177 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 8 KiB4 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).
1 long task on the main thread
1 long task block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 436 ms of it running JavaScript. That is comfortably low.
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 6.0 s
6.0 sThe page becomes fully interactive after 6.0 s. Good is under 3.8 s.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 453 ms
453 msReal visitors wait 453 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 50% faster for real visitors
-50%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 42 ms
42 msScripts block the page for only 42 ms while loading. Good is under 200 ms.
Images and page weight
An image on the first screen is lazy-loaded
50533ee3-a2c3-4e39-af02-7315c596009d_a89084bf-2190-4774-b40b is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.5 g of CO₂ per visit
0.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 60.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.8 MB in 145 requests
1.8 MBYour homepage downloads 1.8 MB in 145 requests on a phone: other files 736 KiB (86), images 595 KiB (12) and scripts 343 KiB (37). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is short (23 characters)
Your meta description is only 23 characters: “Chalkless Grip Enhancer”. 70 to 160 characters is enough to sell the click.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//chalkless.com/cdn/shop/files/chalkless-logo-2.svg?v=1…”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
55 internal links, 4 external
The homepage links to 55 pages on chalkless.com and 4 external pages.
6 checks passed
One H1 headline
Your main headline reads: “70% Better GripInstantly.”.
Title: 41 characters
Your title is a healthy 41 characters: “Chalkless Grip Enhancer | Chalkless, Inc.”.
Canonical URL set
The canonical URL is https://chalkless.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://chalkless.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (788 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://chalkless.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://chalkless.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://chalkless.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://chalkless.com/products/elevate and https://chalkless.com/products/jamz all use the title “Chalkless 8G Grip – Black Edition | What would you do with 70% better…”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://chalkless.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
14 pages share a meta description
https://chalkless.com/policies/privacy-policy, https://chalkless.com/pages/ways-to-use, https://chalkless.com/pages/chalkless-story, https://chalkless.com/pages/science, https://chalkless.com/pages/chalkless-wholesale and https://chalkless.com/collections/all and 4 others use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://chalkless.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
32 of 39 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 624 words of copy
The homepage carries about 624 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join the list →” and “Shop now →”.
10 calls to action
The homepage has 10 calls to action, for example “Shop Now”, “Learn More” and “Subscribe”.
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity and TikTok Pixel.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Klaviyo and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at chalkless.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
goaffpro.com · rechargecdn.com · klaviyo.com · salesreps.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on chalkless.com, including 9 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.