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charava.ae website review
Visit site (opens in a new tab)Reviewed 12 November 202632 issues · 75 checks
This review found 32 issues worth fixing on charava.ae, 10 of them high impact, across 75 checks. The most urgent: mobile performance score: 44. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.8 s
A phone's processor spends 9.8 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
2.3 MB8 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Clarity and Shopify and others), adding 2.5 MB and 1.8 s of main-thread time.
Render-blocking requests
750 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused JavaScript
150 ms · 595 KiBAbout 595 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 473 ms. During a long task the page ignores taps.
Klaviyo adds 378 ms
378 msKlaviyo costs a phone 378 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
addsauce.com adds 201 ms
201 msaddsauce.com costs a phone 201 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 311 ms
311 msShopify costs a phone 311 ms of main-thread work and 259 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 311 ms
311 msClarity costs a phone 311 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 233 ms
233 msrebuyengine.com costs a phone 233 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,615 HTML elements
The page has 1,615 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
50 ms · 173 KiB12 files are served with short cache lifetimes, so returning visitors download them again (173 KiB).
Reduce unused CSS
106 KiBAbout 106 KiB of CSS is downloaded but never applied on this page.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.2 s
21.2 sThe page becomes fully interactive after 21.2 s. Good is under 3.8 s.
Speed Index: 12.7 s
12.7 sVisually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
32 images without width and height
32 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 6.9 MB in 266 requests
6.9 MBYour homepage downloads 6.9 MB in 266 requests on a phone: images 4.1 MB (52), scripts 1.6 MB (103) and other files 750 KiB (83). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (43 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.0 g of CO₂ per visit
1.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 58 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (196 characters)
Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
133 internal links, 5 external
The homepage links to 133 pages on charava.ae and 5 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Charava MENA”.
Title: 60 characters
Your title is a healthy 60 characters: “Premium Quality NMN and Longevity Supplements | Charava MENA”.
Canonical URL set
The canonical URL is https://www.charava.ae/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.charava.ae/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,130 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.charava.ae/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.charava.ae/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
20 small tap targets
20 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 805 words of copy
The homepage carries about 805 words of visible text.
3 checks passed
13 calls to action
The homepage has 13 calls to action, for example “Shop all Creatine”, “Shop all Gummy Supplements” and “Shop all Magnesium Supplements”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at charava.ae, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gorgias Live Chat Helpdesk · Judge Me Reviews · Microsoft Clarity · Klaviyo Email Marketing Sms · Freegifts · Facebook Pixel · cloudfront.net · bogos.io · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on charava.ae, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.