charlottesinc.com website review

22 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

About 709 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

13 files are served with short cache lifetimes, so returning visitors download them again (388 KiB).

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

8 third-party services load with your homepage (alia-prod.com, marsello.app and squarecdn.com and others), adding 1.4 MB and 534 ms of main-thread time.

A phone's processor spends 2.1 s on main-thread work while loading, 800 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

marsello.app costs a phone 114 ms of main-thread work and 714 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 152 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB could be saved by minifying JavaScript.

Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.1 MB in 227 requests on a phone: images 2.4 MB (33), scripts 1.5 MB (57) and other files 836 KiB (125). Under 2 MB keeps phones on slow connections fast.

4 images (590 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 172.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

Your title is only 15 characters: “Charlotte's Inc”. Between 30 and 65 characters leaves room to say what you do and for whom.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 295 pages on charlottesinc.com and 4 external pages.

https://www.charlottesinc.com/collections/mahjong-tiles, https://www.charlottesinc.com/collections/mahjong-mats, https://www.charlottesinc.com/collections/mahjong-storage-bags, https://www.charlottesinc.com/collections/mahjong-sets, https://www.charlottesinc.com/collections/mahjong-accessories and https://www.charlottesinc.com/collections/clothing and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.charlottesinc.com/collections has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.charlottesinc.com/collections/new-arrivals took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 124 found) and read each the way a search engine does.

5 images failed to load on a phone, for example https://www.charlottesinc.com/.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 192 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.