charmimo.com website review

Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

1 long task block the main thread while loading, the longest for 62 ms. During a long task the page ignores taps.

3 third-party services load with your homepage (Shopify, Google Fonts and shop.app), adding 246 KiB and 17 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Tonight's Ritual. For the Tomorrow That Matters.”.

The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 images further down the page (133 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.43 g of CO₂e: 52.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Table header text should not be empty: 1 element on the page fails this check, rated minor by axe-core.

<td> elements in a large <table> do not have table headers. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 8 characters: “CHARMIMO”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“CHARMIMO” and “Tonight's Ritual. For the Tomorrow That Matters.”). One clear main headline is easier for people and search engines.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 5 pages on charmimo.com and 0 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.charmimo.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.charmimo.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.charmimo.com/collections/all and https://www.charmimo.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.charmimo.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 2 pages linked from your homepage and read each the way a search engine does.

6 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,173 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.