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charming.com website review

Visit site (opens in a new tab)Reviewed 6 November 202621 issues · 69 checks

This review found 21 issues worth fixing on charming.com, 9 of them high impact, across 69 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
7.1 s4.9 sMay 16Oct 315.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20265.3 s
May 23, 20265.3 s
May 30, 20265.3 s
Jun 6, 20265.3 s
Jun 13, 20265.3 s
Jun 20, 20265.2 s
Jun 27, 20265.3 s
Jul 4, 20265.7 s
Jul 11, 20266.2 s
Jul 18, 20266.6 s
Jul 25, 20266.8 s
Aug 1, 20266.8 s
Aug 8, 20266.8 s
Aug 15, 20266.8 s
Aug 22, 20266.7 s
Aug 29, 20266.6 s
Sep 5, 20266.6 s
Sep 12, 20266.5 s
Sep 19, 20266.5 s
Sep 26, 20266.5 s
Oct 3, 20266.4 s
Oct 10, 20266.3 s
Oct 17, 20266.3 s
Oct 24, 20266.1 s
Oct 31, 20265.8 s
Real-visitor tap response (INP)75th percentile, phones
368 ms244 msMay 16Oct 31286 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026304 ms
May 23, 2026303 ms
May 30, 2026300 ms
Jun 6, 2026297 ms
Jun 13, 2026301 ms
Jun 20, 2026297 ms
Jun 27, 2026306 ms
Jul 4, 2026325 ms
Jul 11, 2026340 ms
Jul 18, 2026353 ms
Jul 25, 2026354 ms
Aug 1, 2026330 ms
Aug 8, 2026319 ms
Aug 15, 2026299 ms
Aug 22, 2026284 ms
Aug 29, 2026281 ms
Sep 5, 2026267 ms
Sep 12, 2026265 ms
Sep 19, 2026262 ms
Sep 26, 2026258 ms
Oct 3, 2026262 ms
Oct 10, 2026272 ms
Oct 17, 2026271 ms
Oct 24, 2026287 ms
Oct 31, 2026286 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

5 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.7 s

    5.7 s

    Real visitors wait 5.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.3 s

    5.3 s

    Real visitors see the first content after 5.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Real-user INP: 286 ms

    286 ms

    Real visitors wait 286 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 304 ms to 286 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.3 s to 5.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

Images and page weight

1 to fix85
  • Page weight: 2.2 MB

    2.2 MB

    Your homepage downloads 2.2 MB on a phone, 151 KiB of it images (7%). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 73.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fix75
  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

SEO

3 to fix79
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (26 characters)

    Your title is only 26 characters: “Charming.com | Markmonitor”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No XML sitemap

    No XML sitemap at https://www.markmonitor.com/sitemap_index.xml, so Google discovers your pages only by following links.

  • 25 internal links, 9 external

    The homepage links to 25 pages on charming.com and 9 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Charming.com”.

  • Canonical URL set

    The canonical URL is https://www.markmonitor.com/charming-com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

1 to fix95
  • 5 pages without a meta description

    /category/blog, /category/datasheet, /category/news, /category/report and /category/webinar have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

2 to fix87
  • 10 small tap targets

    10 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (markmonitor.com).

  • Valid certificate (23 days left)

    The certificate from DigiCert Inc · DigiCert EV RSA CA G2 verifies for charming.com and is valid for another 23 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://charming.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 30 links work

    All 30 links checked from your homepage (21 internal, 9 external) answered without errors; 12 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    markmonitor.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 27 years old

    27 years

    markmonitor.com was registered in Apr 1999 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog and digicert.com to issue certificates for markmonitor.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2032

    markmonitor.com is registered until Apr 2032.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 13-field form

    Your longest form asks for 13 fields (11 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 138 words

    The homepage has only about 138 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and LinkedIn Insight.

Email authentication

2 to fix0
  • No DMARC policy

    charming.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    charming.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    charming.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 7.1.2; the current release is 7.1.4.
  • 2 plugins are behind their latest release.download-monitor 5.3.0 → 5.3.7 · accessibility-widget 3.2.2 → 3.2.7

Stack

CMS
WordPress 7.1.2
Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 21 issues on charming.com, including 5 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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