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charming.com website review
Visit site (opens in a new tab)Reviewed 6 November 202621 issues · 69 checks
This review found 21 issues worth fixing on charming.com, 9 of them high impact, across 69 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 5.3 s |
| May 23, 2026 | 5.3 s |
| May 30, 2026 | 5.3 s |
| Jun 6, 2026 | 5.3 s |
| Jun 13, 2026 | 5.3 s |
| Jun 20, 2026 | 5.2 s |
| Jun 27, 2026 | 5.3 s |
| Jul 4, 2026 | 5.7 s |
| Jul 11, 2026 | 6.2 s |
| Jul 18, 2026 | 6.6 s |
| Jul 25, 2026 | 6.8 s |
| Aug 1, 2026 | 6.8 s |
| Aug 8, 2026 | 6.8 s |
| Aug 15, 2026 | 6.8 s |
| Aug 22, 2026 | 6.7 s |
| Aug 29, 2026 | 6.6 s |
| Sep 5, 2026 | 6.6 s |
| Sep 12, 2026 | 6.5 s |
| Sep 19, 2026 | 6.5 s |
| Sep 26, 2026 | 6.5 s |
| Oct 3, 2026 | 6.4 s |
| Oct 10, 2026 | 6.3 s |
| Oct 17, 2026 | 6.3 s |
| Oct 24, 2026 | 6.1 s |
| Oct 31, 2026 | 5.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 304 ms |
| May 23, 2026 | 303 ms |
| May 30, 2026 | 300 ms |
| Jun 6, 2026 | 297 ms |
| Jun 13, 2026 | 301 ms |
| Jun 20, 2026 | 297 ms |
| Jun 27, 2026 | 306 ms |
| Jul 4, 2026 | 325 ms |
| Jul 11, 2026 | 340 ms |
| Jul 18, 2026 | 353 ms |
| Jul 25, 2026 | 354 ms |
| Aug 1, 2026 | 330 ms |
| Aug 8, 2026 | 319 ms |
| Aug 15, 2026 | 299 ms |
| Aug 22, 2026 | 284 ms |
| Aug 29, 2026 | 281 ms |
| Sep 5, 2026 | 267 ms |
| Sep 12, 2026 | 265 ms |
| Sep 19, 2026 | 262 ms |
| Sep 26, 2026 | 258 ms |
| Oct 3, 2026 | 262 ms |
| Oct 10, 2026 | 272 ms |
| Oct 17, 2026 | 271 ms |
| Oct 24, 2026 | 287 ms |
| Oct 31, 2026 | 286 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.7 s
5.7 sReal visitors wait 5.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 5.3 s
5.3 sReal visitors see the first content after 5.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 4.2 s
4.2 sReal visitors wait 4.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Real-user INP: 286 ms
286 msReal visitors wait 286 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 304 ms to 286 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.3 s to 5.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 2.2 MB
2.2 MBYour homepage downloads 2.2 MB on a phone, 151 KiB of it images (7%). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 73.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
Every image has alt text
All 8 images in the HTML carry an alt attribute.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (26 characters)
Your title is only 26 characters: “Charming.com | Markmonitor”. Between 30 and 65 characters leaves room to say what you do and for whom.
No XML sitemap
No XML sitemap at https://www.markmonitor.com/sitemap_index.xml, so Google discovers your pages only by following links.
25 internal links, 9 external
The homepage links to 25 pages on charming.com and 9 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Charming.com”.
Canonical URL set
The canonical URL is https://www.markmonitor.com/charming-com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
5 pages without a meta description
/category/blog, /category/datasheet, /category/news, /category/report and /category/webinar have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
6 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (markmonitor.com).
Valid certificate (23 days left)
The certificate from DigiCert Inc · DigiCert EV RSA CA G2 verifies for charming.com and is valid for another 23 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://charming.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 30 links work
All 30 links checked from your homepage (21 internal, 9 external) answered without errors; 12 did not answer within 5 s.
Domain and trust
DNSSEC is off
markmonitor.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 27 years old
27 yearsmarkmonitor.com was registered in Apr 1999 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, pki.goog and digicert.com to issue certificates for markmonitor.com, so a mis-issued certificate from anyone else is refused.
Registered until Apr 2032
markmonitor.com is registered until Apr 2032.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 13-field form
Your longest form asks for 13 fields (11 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 138 words
The homepage has only about 138 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager and LinkedIn Insight.
Email authentication
No DMARC policy
charming.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
charming.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
charming.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- It runs WordPress 7.1.2; the current release is 7.1.4.
- 2 plugins are behind their latest release.download-monitor 5.3.0 → 5.3.7 · accessibility-widget 3.2.2 → 3.2.7
Stack
- CMS
- WordPress 7.1.2
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on charming.com, including 5 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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