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charrell.be website review
Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 86 checks
This review found 30 issues worth fixing on charrell.be, 11 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #27,089 of 82,707 reviewed websitesbeats 62%
- #16,264 of 41,312 online storesbeats 54%
- #15,521 of 36,677 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 163 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 167 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 176 ms |
| Jun 20, 2026 | 186 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 198 ms |
| Jul 18, 2026 | 194 ms |
| Jul 25, 2026 | 185 ms |
| Aug 1, 2026 | 189 ms |
| Aug 8, 2026 | 187 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 189 ms |
| Aug 29, 2026 | 191 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 187 ms |
| Sep 26, 2026 | 187 ms |
| Oct 3, 2026 | 188 ms |
| Oct 10, 2026 | 186 ms |
| Oct 17, 2026 | 180 ms |
| Oct 24, 2026 | 180 ms |
| Oct 31, 2026 | 174 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
charrell.be does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.0 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Improve image delivery
1.8 MB13 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 58 KiBAbout 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 44 KiB9 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
7 third-party services on the page
7 third-party services load with your homepage (Cloudflare CDN, Shopify and Trust Pilot and others), adding 271 KiB and 9 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 107 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.3 s
11.3 sYour largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 12.0 s
12.0 sThe page becomes fully interactive after 12.0 s. Good is under 3.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 174 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 589 ms
589 msReal visitors wait 589 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
7 images over 500 KB
7 images weigh 8.4 MB together. On a phone connection a single image that size takes seconds.
7 images far larger than shown
3.7 MB7 images are downloaded at several times the size a phone draws them, for example zetels.webp at 1,500 px wide, shown at 390 px. Resized copies would save about 3.7 MB.
12 images in older formats
12 images (9.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
Page weight: 3.1 MB in 96 requests
3.1 MBYour homepage downloads 3.1 MB in 96 requests on a phone: images 2.5 MB (28), scripts 353 KiB (35) and stylesheets 118 KiB (26). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h3 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (318 characters)
Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
206 internal links, 21 external
The homepage links to 206 pages on charrell.be and 21 external pages.
5 checks passed
Title: 42 characters
Your title is a healthy 42 characters: “Charrell | Jouw interieur, onze expertise.”.
Canonical URL set
The canonical URL is https://charrell.be/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://charrell.be/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,225 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
4 small tap targets
4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Refused to apply style from 'https://charrell.be/' because its MIME type ('text/html') is not a supported stylesheet MI…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (charrell.be).
Valid certificate (59 days left)
The certificate from Google Trust Services · WR1 verifies for charrell.be and is valid for another 59 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://charrell.be redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors.
Domain and trust
No CAA record
charrell.be has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 727 words of copy
The homepage carries about 727 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact”.
6 short forms
6 short forms (5 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 12 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be charrell.be is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.relay.mailprotect.be include:amazonses.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Trackbee Connect · Klaviyo Email Marketing Sms · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on charrell.be, including 11 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.