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chichomz.com website review

Visit site (opens in a new tab)Reviewed 9 November 202648 issues · 89 checks

This review found 48 issues worth fixing on chichomz.com, 15 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.8 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
188 ms130 msMay 23Nov 7173 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026137 ms
May 30, 2026137 ms
Jun 6, 2026139 ms
Jun 13, 2026142 ms
Jun 20, 2026145 ms
Jun 27, 2026146 ms
Jul 4, 2026163 ms
Jul 11, 2026175 ms
Jul 18, 2026181 ms
Jul 25, 2026181 ms
Aug 1, 2026176 ms
Aug 8, 2026170 ms
Aug 15, 2026167 ms
Aug 22, 2026166 ms
Aug 29, 2026165 ms
Sep 5, 2026167 ms
Sep 12, 2026168 ms
Sep 19, 2026169 ms
Sep 26, 2026169 ms
Oct 3, 2026167 ms
Oct 10, 2026164 ms
Oct 17, 2026163 ms
Oct 24, 2026162 ms
Oct 31, 2026163 ms
Nov 7, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of chichomz.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. chichomz.com at 0.8 s0.8 s
  2. chichomz.com at 1.7 s1.7 s
  3. chichomz.com at 2.5 s2.5 s
  4. chichomz.com at 3.3 s3.3 s
  5. chichomz.com at 4.2 s4.2 s
  6. chichomz.com at 5.0 s5.0 s
  7. chichomz.com at 5.8 s5.8 s
  8. chichomz.com at 6.7 s6.7 s

Speed

13 to fix46
  • Reduce unused JavaScript

    4.2 s · 862 KiB

    About 862 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,448 HTML elements

    The page has 5,448 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, loox.io and tactful.ai and others), adding 2.1 MB and 1.6 s of main-thread time.

  • Shopify adds 741 ms

    741 ms

    Shopify costs a phone 741 ms of main-thread work and 746 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    550 ms · 142 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (142 KiB).

  • Reduce unused CSS

    450 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    360 KiB

    22 images could be 360 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    350 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • tactful.ai adds 257 ms

    257 ms

    tactful.ai costs a phone 257 ms of main-thread work and 629 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 236 ms

    236 ms

    Google Tag Manager costs a phone 236 ms of main-thread work and 491 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • loox.io adds 276 ms

    276 ms

    loox.io costs a phone 276 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.2 s

    17.2 s

    Your largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.9 s

    19.9 s

    The page becomes fully interactive after 19.9 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 231 ms

    231 ms

    Real visitors wait 231 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 532 ms

    532 ms

    Scripts block taps and scrolling for 532 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.102

    0.102

    The layout shifts by 0.102 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 681 ms

    681 ms

    Real visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix33
  • Page weight: 4.5 MB in 335 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 335 requests on a phone: scripts 2.0 MB (90), images 1.2 MB (54) and other files 848 KiB (125). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 154.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 8185
  • ARIA commands must have an accessible name (7 elements)

    ARIA commands must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 41 text elements with low contrast

    41 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (257 characters)

    Your meta description is 257 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 305 internal links, 19 external

    The homepage links to 305 pages on chichomz.com and 19 external pages.

6 checks passed
  • Title: 52 characters

    Your title is a healthy 52 characters: “شيك هومز للأثاث وديكورات واكسسورات البيت – Chic Homz”.

  • Canonical URL set

    The canonical URL is https://chichomz.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://chichomz.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://chichomz.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://chichomz.com/collections/%D9%85%D9%86%D8%AA%D8%AC%D8%A7%D8%AA-%D9%85%D8%AE%D8%AA%D8%A7%D8%B1%D8%A9-%D8%A8%D8%AE%D8%B5%D9%85-50 and https://chichomz.com/collections/%D9%85%D9%86%D8%AA%D8%AC%D8%A7%D8%AA-%D8%B4%D8%AD%D9%86-%D8%B3%D8%B1%D9%8A%D8%B9-%D8%AE%D9%84%D8%A7%D9%84-%D9%A5-%D8%A3%D9%8A%D8%A7%D9%85-%D9%81%D9%82%D8%B7 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 links to non-canonical URLs

    Your homepage links to 12 pages by a URL that isn't their canonical one, for example https://chichomz.com/collections/%D9%85%D9%86%D8%AA%D8%AC%D8%A7%D8%AA-%D9%85%D8%AE%D8%AA%D8%A7%D8%B1%D8%A9-%D8%A8%D8%AE%D8%B5%D9%85-50, whose canonical is https://chichomz.com/collections/%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa-%d9%85%d8%ae%d8%aa%d8%a7%d8%b1%d8%a9-%d8%a8%d8%ae%d8%b5%d9%85-50. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page with very little text

    https://chichomz.com/collections/%D8%AA%D8%B1%D9%88%D9%84%D9%84%D9%8A-%D9%88%D8%B9%D8%B1%D8%A8%D8%A7%D8%AA-%D9%85%D8%B7%D8%A8%D8%AE has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

7 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 26 words

    The homepage has only about 26 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 15 short forms

    15 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 13 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at chichomz.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Easysell Cod Form · Pagefly Ai Page Builder · Sami Product Labels · Region Restrictions · Hextom Sales Boost · Event Promotion Bar · Ecomsend · klaviyo.com · trafficmanager.net · loox.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 48 issues on chichomz.com, including 23 speed issues, 2 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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