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chillysbottles.com website review

Visit site (opens in a new tab)Reviewed 12 November 202637 issues · 87 checks

This review found 37 issues worth fixing on chillysbottles.com, 13 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s871 msMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026941 ms
May 30, 2026941 ms
Jun 6, 2026933 ms
Jun 13, 2026929 ms
Jun 20, 2026927 ms
Jun 27, 2026940 ms
Jul 4, 2026952 ms
Jul 11, 2026978 ms
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
153 ms110 msMay 23Nov 7146 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026115 ms
May 30, 2026117 ms
Jun 6, 2026117 ms
Jun 13, 2026118 ms
Jun 20, 2026117 ms
Jun 27, 2026119 ms
Jul 4, 2026119 ms
Jul 11, 2026121 ms
Jul 18, 2026125 ms
Jul 25, 2026129 ms
Aug 1, 2026135 ms
Aug 8, 2026137 ms
Aug 15, 2026136 ms
Aug 22, 2026137 ms
Aug 29, 2026139 ms
Sep 5, 2026138 ms
Sep 12, 2026139 ms
Sep 19, 2026139 ms
Sep 26, 2026138 ms
Oct 3, 2026137 ms
Oct 10, 2026138 ms
Oct 17, 2026145 ms
Oct 24, 2026146 ms
Oct 31, 2026148 ms
Nov 7, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of chillysbottles.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. chillysbottles.com at 0.4 s0.4 s
  2. chillysbottles.com at 0.9 s0.9 s
  3. chillysbottles.com at 1.3 s1.3 s
  4. chillysbottles.com at 1.7 s1.7 s
  5. chillysbottles.com at 2.2 s2.2 s
  6. chillysbottles.com at 2.6 s2.6 s
  7. chillysbottles.com at 3.1 s3.1 s
  8. chillysbottles.com at 3.5 s3.5 s

Speed

11 to fix51
  • Reduce unused JavaScript

    1.9 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    2.0 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • 4,386 HTML elements

    The page has 4,386 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and ZenDesk and others), adding 2.7 MB and 1.5 s of main-thread time.

  • Improve image delivery

    450 ms · 801 KiB

    14 images could be 801 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    650 ms · 395 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (395 KiB).

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 696 ms

    696 ms

    Google Tag Manager costs a phone 696 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 210 ms

    210 ms

    Shopify costs a phone 210 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 184 ms

    184 ms

    ZenDesk costs a phone 184 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 28 KiB

    28 KiB could be saved by minifying JavaScript.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 9.9 s

    9.9 s

    Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.5 s

    26.5 s

    The page becomes fully interactive after 26.5 s. Good is under 3.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 614 ms

    614 ms

    Scripts block taps and scrolling for 614 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 115 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 377 ms

    377 ms

    Real visitors wait 377 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.8 MB in 350 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 350 requests on a phone: scripts 3.1 MB (140), images 1.7 MB (51) and other files 814 KiB (126). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    B500S3FLPACI_PS.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.6 g of CO₂ per visit

    1.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 197.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8290
  • Invalid ARIA attributes

    17 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (12 elements)

    Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9286
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("q")”.

  • 136 internal links, 7 external

    The homepage links to 136 pages on chillysbottles.com and 7 external pages.

6 checks passed
  • Meta description: 116 characters

    Your meta description is 116 characters: “Reusable Water Bottles from Chilly's, A Revolutionary Reusable Bottle That Keeps Drinks Ice Cold For Up To 24 Hours.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Reusable Water Bottles | Reusable Coffee Cups | Chilly's”.

  • Canonical URL set

    The canonical URL is https://www.chillys.com/en-ae.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.chillys.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (529 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.chillys.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 1 page without a meta description

    https://www.chillys.com/en-ae/pages/discounts has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.chillys.com/en-ae/collections/big-mouth, whose canonical is https://www.chillys.com/en-ae/pages/extra-large-bottles. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://www.chillys.com/en-ae/pages/discounts, https://www.chillys.com/en-ae/collections/series-3-flip and https://www.chillys.com/en-ae/collections/big-mouth have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “NotSupportedError: Failed to execute 'define' on 'CustomElementRegistry': the name "featured-blocks" has already been u…”.

2 checks passed
  • Tap targets are thumb-sized

    112 of 131 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 503 words of copy

    The homepage carries about 503 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL CUPS” and “SHOP ALL”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop all Bottles”, “Shop all Cups” and “Shop all Food”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at chillysbottles.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Antigro Chillys · Pagefly Ai Page Builder · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Hulk Contact Form Builder · Gocertify · Analyzify Ga4 Ads Tracking · Microsoft Clarity · Yotpo Loyalty Rewards · Kickflip · Bestpush · Easify Product Options · trustpilot.com · salesfire.co.uk · amazonaws.com · wickedreports.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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