Website review, no card needed
chillysbottles.com website review
Visit site (opens in a new tab)Reviewed 12 November 202637 issues · 87 checks
This review found 37 issues worth fixing on chillysbottles.com, 13 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,283 of 109,350 reviewed websitesbeats 55%
- #28,717 of 61,859 online storesbeats 47%
- #27,632 of 56,401 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 941 ms |
| May 30, 2026 | 941 ms |
| Jun 6, 2026 | 933 ms |
| Jun 13, 2026 | 929 ms |
| Jun 20, 2026 | 927 ms |
| Jun 27, 2026 | 940 ms |
| Jul 4, 2026 | 952 ms |
| Jul 11, 2026 | 978 ms |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 115 ms |
| May 30, 2026 | 117 ms |
| Jun 6, 2026 | 117 ms |
| Jun 13, 2026 | 118 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 119 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 135 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 136 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 139 ms |
| Sep 5, 2026 | 138 ms |
| Sep 12, 2026 | 139 ms |
| Sep 19, 2026 | 139 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 148 ms |
| Nov 7, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.2 s
2.6 s
3.1 s
3.5 s
Speed
Reduce unused JavaScript
1.9 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Render-blocking requests
2.0 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
4,386 HTML elements
The page has 4,386 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and ZenDesk and others), adding 2.7 MB and 1.5 s of main-thread time.
Improve image delivery
450 ms · 801 KiB14 images could be 801 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
650 ms · 395 KiB25 files are served with short cache lifetimes, so returning visitors download them again (395 KiB).
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 696 ms
696 msGoogle Tag Manager costs a phone 696 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 210 ms
210 msShopify costs a phone 210 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 184 ms
184 msZenDesk costs a phone 184 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 28 KiB28 KiB could be saved by minifying JavaScript.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.9 s
9.9 sYour largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.5 s
26.5 sThe page becomes fully interactive after 26.5 s. Good is under 3.8 s.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 614 ms
614 msScripts block taps and scrolling for 614 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 115 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 144 ms
144 msReal visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 377 ms
377 msReal visitors wait 377 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 350 requests
5.8 MBYour homepage downloads 5.8 MB in 350 requests on a phone: scripts 3.1 MB (140), images 1.7 MB (51) and other files 814 KiB (126). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
B500S3FLPACI_PS.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.6 g of CO₂ per visit
1.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 197.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
17 elements use ARIA attributes their role does not allow, which confuses screen readers.
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (12 elements)
Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("q")”.
136 internal links, 7 external
The homepage links to 136 pages on chillysbottles.com and 7 external pages.
6 checks passed
Meta description: 116 characters
Your meta description is 116 characters: “Reusable Water Bottles from Chilly's, A Revolutionary Reusable Bottle That Keeps Drinks Ice Cold For Up To 24 Hours.”.
Title: 56 characters
Your title is a healthy 56 characters: “Reusable Water Bottles | Reusable Coffee Cups | Chilly's”.
Canonical URL set
The canonical URL is https://www.chillys.com/en-ae.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.chillys.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (529 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.chillys.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.chillys.com/en-ae/pages/discounts has no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.chillys.com/en-ae/collections/big-mouth, whose canonical is https://www.chillys.com/en-ae/pages/extra-large-bottles. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://www.chillys.com/en-ae/pages/discounts, https://www.chillys.com/en-ae/collections/series-3-flip and https://www.chillys.com/en-ae/collections/big-mouth have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “NotSupportedError: Failed to execute 'define' on 'CustomElementRegistry': the name "featured-blocks" has already been u…”.
2 checks passed
Tap targets are thumb-sized
112 of 131 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 503 words of copy
The homepage carries about 503 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL CUPS” and “SHOP ALL”.
13 calls to action
The homepage has 13 calls to action, for example “Shop all Bottles”, “Shop all Cups” and “Shop all Food”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at chillysbottles.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Antigro Chillys · Pagefly Ai Page Builder · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Hulk Contact Form Builder · Gocertify · Analyzify Ga4 Ads Tracking · Microsoft Clarity · Yotpo Loyalty Rewards · Kickflip · Bestpush · Easify Product Options · trustpilot.com · salesfire.co.uk · amazonaws.com · wickedreports.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on chillysbottles.com, including 16 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.