chiphimerch.com website review

About 583 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

26 images could be 15.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

25 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (reamaze.com, Google Tag Manager and Shopify and others), adding 1.3 MB and 474 ms of main-thread time.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

64 KiB could be saved by minifying JavaScript.

A phone's processor spends 2.2 s on main-thread work while loading, 798 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 87 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

About 63 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

16 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 30.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 20.0 MB in 287 requests on a phone: images 17.6 MB (57), scripts 1.3 MB (103) and other files 754 KiB (96). Under 2 MB keeps phones on slow connections fast.

3 images are downloaded at several times the size a phone draws them, for example HR26-MobileBanner-94.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 27 KiB.

2 images further down the page (78 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 5.68 g of CO₂e: 681.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

6 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 27 characters: “Shop Official Chi Phi Merch”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 301 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 115 pages on chiphimerch.com and 5 external pages.

/collections/new-arrivals, /a/bundles/brotherhood-basics-bundle-f8ld, /collections/golf, /collections/limited-drops, /collections/value-collection and /collections/premium-brands and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

/a/bundles/brotherhood-basics-bundle-f8ld has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

9 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-bundler.nice-team.net/app/css/promotions-style.css?shop=campus-classics-inc.my…”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://www.chiphimerch.com/customer_authentication/redirect?locale=en&region_country=US.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

chiphimerch.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 13 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 345 words of visible text.

DMARC is set to p=none, so mail pretending to be chiphimerch.com is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.