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chmasterdata.com.br website review

Visit site (opens in a new tab)Reviewed 21 October 202633 issues · 99 checks

This review found 33 issues worth fixing on chmasterdata.com.br, 12 of them high impact, across 99 checks. The most urgent: mobile performance score: 46. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.0 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.3 s
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20263.0 s
Jun 6, 20263.2 s
Jun 13, 20262.8 s
Jun 20, 20262.7 s
Jun 27, 20262.6 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.2 s
Aug 1, 20262.0 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.6 s
Sep 26, 20261.7 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
258 ms125 msMay 2Oct 17176 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026243 ms
May 9, 2026204 ms
May 16, 2026169 ms
May 23, 2026201 ms
May 30, 2026199 ms
Jun 6, 2026210 ms
Jun 13, 2026210 ms
Jun 20, 2026195 ms
Jun 27, 2026205 ms
Jul 4, 2026205 ms
Jul 11, 2026220 ms
Jul 18, 2026220 ms
Jul 25, 2026213 ms
Aug 1, 2026184 ms
Aug 8, 2026181 ms
Sep 5, 2026140 ms
Sep 12, 2026152 ms
Sep 19, 2026152 ms
Sep 26, 2026173 ms
Oct 3, 2026168 ms
Oct 10, 2026167 ms
Oct 17, 2026176 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix46
  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Wix, Google Tag Manager and Facebook and others), adding 3.3 MB and 1.8 s of main-thread time.

  • Wix adds 835 ms

    835 ms

    Wix costs a phone 835 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    540 ms · 451 KiB

    About 451 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 540 ms faster on a phone.

  • Google Tag Manager adds 554 ms

    554 ms

    Google Tag Manager costs a phone 554 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    298 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (298 KiB).

  • 2,716 HTML elements

    The page has 2,716 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 227 ms. During a long task the page ignores taps.

  • Improve image delivery

    150 ms · 23 KiB

    1 image could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    32 KiB

    32 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 92 ms

    92 ms

    Your server sent the HTML in 92 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 19.8 s

    19.8 s

    The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CH Thumb.jpg”.

  • Total Blocking Time: 898 ms

    898 ms

    Scripts block taps and scrolling for 898 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user INP: 215 ms

    215 ms

    Real visitors wait 215 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

7 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 685 ms

    685 ms

    Real visitors wait 685 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 243 ms to 176 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.1 MB in 257 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 257 requests on a phone: other files 2.7 MB (122), scripts 1.8 MB (114) and HTML 398 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9496
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • Meta description is long (181 characters)

    Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 32 internal links, 4 external

    The homepage links to 32 pages on chmasterdata.com.br and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “A pioneira e maior empresa de Gestão de Dados Mestres da América Latina”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “CH Master Data Astrein | Gestão de Dados Mestres”.

  • Canonical URL set

    The canonical URL is https://www.chmasterdata.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.chmasterdata.com.br/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    51%

    The HTML your server sends has 729 of the 1,422 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 3 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    /quem-somos, /comite-de-seguranca-da-informacao, /transparencia-salarial, /saneamento-de-materiais-e-servicos, /saneamento-de-clientes-e-fornecedores and /software-central-de-cadastros and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    /quem-somos, /saneamento-de-materiais-e-servicos, /saneamento-de-clientes-e-fornecedores, /software-central-de-cadastros, /saneamento-e-governaca and /golden-code and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 pages with very little text

    /quem-somos, /saneamento-de-materiais-e-servicos, /saneamento-de-clientes-e-fornecedores, /software-central-de-cadastros, /saneamento-e-governaca and /golden-code and 6 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    /ch-power-mdg took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “globalThis.defineStrictProperty is not a function”.

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://wa.me/551128245148.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (chmasterdata.com.br).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YR1 verifies for chmasterdata.com.br and is valid for another 54 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://chmasterdata.com.br redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 19 links work

    All 19 links checked from your homepage (16 internal, 3 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    chmasterdata.com.br has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    chmasterdata.com.br's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    chmasterdata.com.br was registered in Mar 2016. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2029

    chmasterdata.com.br is registered until Mar 2029.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,422 words of copy

    The homepage carries about 1,422 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:relay.mailchannels.net include:_spf.rdstation.com.br include:sendgrid…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

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