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chrome.com website review

Visit site (opens in a new tab)Reviewed 5 November 202640 issues · 99 checks

This review found 40 issues worth fixing on chrome.com, 14 of them high impact, across 99 checks. The most urgent: mobile performance score: 31. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.1 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
234 ms185 msMay 16Oct 31228 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026191 ms
May 23, 2026193 ms
May 30, 2026194 ms
Jun 6, 2026195 ms
Jun 13, 2026196 ms
Jun 20, 2026198 ms
Jun 27, 2026201 ms
Jul 4, 2026205 ms
Jul 11, 2026210 ms
Jul 18, 2026214 ms
Jul 25, 2026220 ms
Aug 1, 2026221 ms
Aug 8, 2026220 ms
Aug 15, 2026218 ms
Aug 22, 2026214 ms
Aug 29, 2026211 ms
Sep 5, 2026209 ms
Sep 12, 2026207 ms
Sep 19, 2026207 ms
Sep 26, 2026208 ms
Oct 3, 2026209 ms
Oct 10, 2026210 ms
Oct 17, 2026212 ms
Oct 24, 2026220 ms
Oct 31, 2026228 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix31
  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, YouTube and Google CDN and others), adding 1.9 MB and 1.8 s of main-thread time.

  • Improve image delivery

    900 ms · 447 KiB

    5 images could be 447 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 919 ms

    919 ms

    Google Tag Manager costs a phone 919 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    918 KiB

    About 918 KiB of JavaScript is downloaded but never used on this page.

  • YouTube adds 727 ms

    727 ms

    YouTube costs a phone 727 ms of main-thread work and 1,007 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 172 KiB

    About 172 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 369 ms. During a long task the page ignores taps.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 17.9 s

    17.9 s

    The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A section of an abstract UI shows that Chrome is ready to b…”.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.337

    0.337

    The layout shifts by 0.337 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 805 ms

    805 ms

    Scripts block taps and scrolling for 805 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 247 ms

    247 ms

    Real visitors wait 247 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 191 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 573 ms

    573 ms

    Real visitors wait 573 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 8.4 MB in 94 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 94 requests on a phone: media 5.2 MB (1), scripts 1.6 MB (16) and images 943 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    37 KiB

    1 image is downloaded at several times the size a phone draws it, for example promo-module_desktop.webp at 1,280 px wide, shown at 334 px. Resized copies would save about 37 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (68 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.39 g of CO₂e: 286.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9294
  • Hidden but focusable

    6 elements hidden from screen readers can still receive keyboard focus.

  • 22 images without alt text

    22 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 23 internal links, 34 external

    The homepage links to 23 pages on chrome.com and 34 external pages.

8 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Chrome is the official web browser from Google, built to be fast, secure, and customizable. Download now and make it yo…”.

  • One H1 headline

    Your main headline reads: “The browser built to be f a s t s a f e y o u r s Pause animation Play animation”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Google Chrome - The Fast & Secure Web Browser Built to be Yours”.

  • Canonical URL set

    The canonical URL is https://www.google.com/chrome/.

  • Structured data in place

    Structured data found: FAQPage, SoftwareApplication and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.google.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,574 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix63
  • 1 page without a title

    /chromecast has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /chrome/other-platforms is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /chromecast has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /intl/en_US/chromebook, whose canonical is /chromebook. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /chromecast, /chrome/see-whats-new and / have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    / has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 7791
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://fonts.googleapis.com/css2?family=Product+Sans&family=Google+Sans+Display:ital@0;1&family=Google+…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 6 broken external links

    6 links to other sites are dead, for example https://support.google.com/chrome/answer/16706253 (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.google.com/chromecast/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (google.com).

  • Valid certificate (55 days left)

    The certificate from Google Trust Services · WE2 verifies for chrome.com and is valid for another 55 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://chrome.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • DNSSEC is off

    google.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 29 years old

    29 years

    google.com was registered in Sep 1997 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog to issue certificates for google.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Sep 2028

    google.com is registered until Sep 2028.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,095 words of copy

    The homepage carries about 1,095 words of visible text.

2 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Sign up now”, “Learn more about Skills in Chrome” and “Learn more about downloading Chrome here”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

2 to fix50
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be chrome.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 ?all”.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    chrome.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Google

Upkeep, stack, hiring and company data from programmable.info

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