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chromewholesale.com website review

Visit site (opens in a new tab)Reviewed 11 November 202623 issues · 68 checks

This review found 23 issues worth fixing on chromewholesale.com, 6 of them high impact, across 68 checks. The most urgent: <html> element must have a lang attribute (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of chromewholesale.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. chromewholesale.com at 0.4 s0.4 s
  2. chromewholesale.com at 0.8 s0.8 s
  3. chromewholesale.com at 1.1 s1.1 s
  4. chromewholesale.com at 1.5 s1.5 s
  5. chromewholesale.com at 1.9 s1.9 s
  6. chromewholesale.com at 2.3 s2.3 s
  7. chromewholesale.com at 2.6 s2.6 s
  8. chromewholesale.com at 3.0 s3.0 s

Speed

1 to fix96
  • Render-blocking requests

    550 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Google CDN and others), adding 560 KiB and 193 ms of main-thread time.

  • Reduce unused JavaScript

    176 KiB

    About 176 KiB of JavaScript is downloaded but never used on this page.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    25 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 96

    96/100

    Your mobile performance score is 96. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 436 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Time to Interactive: 9.2 s

    9.2 s

    The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.1 s

    1.1 s

    Your largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We're currently working on creating something fantastic. We…”.

  • Total Blocking Time: 49 ms

    49 ms

    Scripts block the page for only 49 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.4 MB in 135 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 135 requests on a phone: images 927 KiB (9), other files 664 KiB (75) and scripts 607 KiB (40). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (866 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8190
  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h1 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 22 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8378
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “Customer Login” and “”). One clear main headline is easier for people and search engines.

  • 10 links crawlers can't follow

    10 links have no real href, so search engines can't follow them.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 72 internal links, 2 external

    The homepage links to 72 pages on chromewholesale.com and 2 external pages.

4 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “Alcoa Wholesale – Chrome Wholesale”.

  • Canonical URL set

    The canonical URL is https://chromewholesale.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://chromewholesale.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    15%

    A phone browser shows 3,213 words, but the HTML your server sends has only 491. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://chromewholesale.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 8173
  • 1 broken image

    1 image failed to load on a phone, for example https://chromewholesale.com/.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,213 words of copy

    The homepage carries about 3,213 words of visible text.

4 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact us”, “Shop Now” and “Shop Collection”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at chromewholesale.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Under Construction · Inbox

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2022.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 23 issues on chromewholesale.com, including 3 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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