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cidesigninc.com website review

Visit site (opens in a new tab)Reviewed 21 October 202648 issues · 104 checks

This review found 48 issues worth fixing on cidesigninc.com, 18 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.4 s3.7 sMay 2Jun 65.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.9 s
May 9, 20264.3 s
May 16, 20264.6 s
May 23, 20264.4 s
May 30, 20264.6 s
Jun 6, 20265.2 s
Real-visitor tap response (INP)75th percentile, phones
332 ms170 msMay 2May 30313 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026189 ms
May 9, 2026217 ms
May 16, 2026234 ms
May 23, 2026260 ms
May 30, 2026313 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix49
  • Use efficient cache lifetimes

    9.3 s · 5.2 MB

    43 files are served with short cache lifetimes, so returning visitors download them again (5.2 MB).

  • Improve image delivery

    2.8 s · 3.4 MB

    7 images could be 3.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.

  • Reduce unused JavaScript

    2.3 s · 415 KiB

    About 415 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 77). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.1 MB and 1.1 s of main-thread time.

  • Render-blocking requests

    700 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Google Tag Manager adds 614 ms

    614 ms

    Google Tag Manager costs a phone 614 ms of main-thread work and 656 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    310 ms · 20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    200 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Minify CSS

    150 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 77 but mobile only 49. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix54
  • Largest Contentful Paint: 26.5 s

    26.5 s

    Your largest element takes 26.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We are a Brand and Marketing Agency”.

  • Time to Interactive: 27.2 s

    27.2 s

    The page becomes fully interactive after 27.2 s. Good is under 3.8 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 41% slower for real visitors

    +41%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 189 ms to 313 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 450 ms

    450 ms

    Scripts block taps and scrolling for 450 ms in total while the page loads. Good is under 200 ms.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.9 s to 5.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 16.2 MB in 82 requests

    16.2 MB

    Your homepage downloads 16.2 MB in 82 requests on a phone: media 10.1 MB (1), images 3.9 MB (19) and scripts 2.0 MB (30). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    2.9 MB

    5 images are downloaded at several times the size a phone draws them, for example 26-cid-feb_branddif1.jpg at 2,400 px wide, shown at 290 px. Resized copies would save about 2.9 MB.

  • 6 images in older formats

    6 images (3.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (3.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.6 g of CO₂ per visit

    4.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.58 g of CO₂e: 549.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 7586
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (4 elements)

    Links must have discernible text: 4 elements on the page fail this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 7370
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://cidesigninc.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at cidesigninc.com/robots.txt, the first file search crawlers ask for.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • Open Graph partly set

    Open Graph is missing og:title, so shared links fall back to guesses.

  • 24 internal links, 6 external

    The homepage links to 24 pages on cidesigninc.com and 6 external pages.

2 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Emmy award-winning Milwaukee marketing agency with full service digital capabilities from website and mobile apps to br…”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “CI Design | Brand Marketing Video & Web Agency”.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (458 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 3 pages without a meta description

    /blog, /our-services/development/vollrath-foodservice-website and /blog/2019/may/22/branding-the-grand-plans-the-avenue-and-3rd-street-market-hall-pt-02 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /careers and /contact have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /careers and /contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9689
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • Certificate expires in 4 days

    Your certificate from GoDaddy.com, Inc. · Go Daddy Secure Certificate Authority - G2 expires in 4 days. If it doesn't renew automatically, visitors get a security warning.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cidesigninc.com).

  • http:// redirects to https

    http://cidesigninc.com redirects to the secure version.

  • All 22 links work

    All 22 links checked from your homepage (16 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    cidesigninc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cidesigninc.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    cidesigninc.com was registered in Apr 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    cidesigninc.com is registered until Apr 2027.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 498 words of copy

    The homepage carries about 498 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”, “Contact Us” and “Subscribe”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:_spf.google.com include:amazonses.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It loads jQuery 3.2.1, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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