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circadia.com website review
Visit site (opens in a new tab)Reviewed 22 October 202633 issues · 99 checks
This review found 33 issues worth fixing on circadia.com, 9 of them high impact, across 99 checks. The most urgent: page weight: 30.8 MB in 259 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #18,099 of 81,714 reviewed websitesbeats 73%
- #10,678 of 40,518 online storesbeats 67%
- #10,267 of 35,898 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 87 ms |
| May 9, 2026 | 87 ms |
| May 16, 2026 | 87 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 90 ms |
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 95 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 96 ms |
| Jul 18, 2026 | 96 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 98 ms |
| Aug 29, 2026 | 99 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 98 ms |
| Sep 26, 2026 | 98 ms |
| Oct 3, 2026 | 101 ms |
| Oct 10, 2026 | 101 ms |
| Oct 17, 2026 | 101 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
circadia.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.0 s · 177 KiBAbout 177 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.0 s faster on a phone.
Mobile performance score: 59
59/100Your mobile performance score is 59 (desktop: 89). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Google CDN and others), adding 1.4 MB and 418 ms of main-thread time.
Shopify adds 256 ms
256 msShopify costs a phone 256 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 740 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
50 ms · 105 KiB6 images could be 105 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Legacy JavaScript
100 ms · 18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
14 KiB9 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).
Phones get a much slower page than desktops
Desktop scores 89 but mobile only 59. A gap that wide usually means heavy scripts and images that hit phones hardest.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.9 s
15.9 sYour largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.2 s
16.2 sThe page becomes fully interactive after 16.2 s. Good is under 3.8 s.
First Contentful Paint: 4.8 s
4.8 sThe first text or image appears after 4.8 s on a phone. Good is under 1.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 103 ms
103 msReal visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 394 ms
394 msReal visitors wait 394 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 33 ms
33 msScripts block the page for only 33 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 30.8 MB in 259 requests
30.8 MBYour homepage downloads 30.8 MB in 259 requests on a phone: media 27.6 MB (3), images 1.1 MB (30) and scripts 832 KiB (103). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Slider_banner_Mobile_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 8.7 g of CO₂ per visit
8.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.74 g of CO₂e: 1048.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
26 form fields without a label
26 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (7 elements)
ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“img.logo--image { height: auto; width: 65px; bord…” and “Circadia: Innovative Skincare Based on Your Circa…”). One clear main headline is easier for people and search engines.
Meta description is long (315 characters)
Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
111 internal links, 18 external
The homepage links to 111 pages on circadia.com and 18 external pages.
6 checks passed
Title: 58 characters
Your title is a healthy 58 characters: “Circadia: Science & Nature | Advanced Formulas | Education”.
Canonical URL set
The canonical URL is https://circadia.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://circadia.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,096 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/collections/essentials-regimen-kits is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
12 pages without a meta description
/pages/signature-facials-bundles, /pages/promotions-page, /pages/real-results, /pages/award-winning-hero-products, /pages/house-of-circadia and /pages/love-letter and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /products, whose canonical is /collections. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
14 pages without an H1
/products, /pages/signature-facials-bundles, /pages/promotions-page, /pages/real-results, /pages/award-winning-hero-products and /pages/house-of-circadia and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://circadia.com/cdn/shop/t/69/assets/tiny.content.min.css?v=21124' because its MIME t…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.circadiau.com/products/c2-o2-facial (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (circadia.com).
Valid certificate (85 days left)
The certificate from Let's Encrypt · YE1 verifies for circadia.com and is valid for another 85 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://circadia.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
circadia.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
circadia.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 25 years old
25 yearscircadia.com was registered in Jun 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2028
circadia.com is registered until Jun 2028.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 794 words of copy
The homepage carries about 794 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE”.
8 calls to action
The homepage has 8 calls to action, for example “Learn More”, “SHOP NOW” and “Contact Us”.
1 short form
A short form (1 field at most) is right on the homepage.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf1.mailgun.org include:_spf2.mailgun.org include:_spf.eu.mailgun.org include:spf-0.secureserver.net i…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 33 issues on circadia.com, including 10 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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