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citylightssftrade.com website review
Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 87 checks
This review found 36 issues worth fixing on citylightssftrade.com, 15 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,130 of 108,839 reviewed websitesbeats 55%
- #28,688 of 61,763 online storesbeats 47%
- #27,616 of 56,363 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 144 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 149 ms |
| Jun 13, 2026 | 160 ms |
| Jun 20, 2026 | 164 ms |
| Jun 27, 2026 | 168 ms |
| Jul 4, 2026 | 170 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 170 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 172 ms |
| Aug 8, 2026 | 186 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 181 ms |
| Aug 29, 2026 | 184 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 193 ms |
| Sep 19, 2026 | 198 ms |
| Sep 26, 2026 | 202 ms |
| Oct 3, 2026 | 201 ms |
| Oct 10, 2026 | 200 ms |
| Oct 17, 2026 | 198 ms |
| Oct 24, 2026 | 192 ms |
| Oct 31, 2026 | 179 ms |
| Nov 7, 2026 | 167 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.4 s
5.6 s
6.7 s
7.8 s
8.9 s
Speed
Render-blocking requests
1.9 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,256 HTML elements
The page has 6,256 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Google Tag Manager and others), adding 2.8 MB and 1.5 s of main-thread time.
Improve image delivery
350 ms · 875 KiB23 images could be 875 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused JavaScript
450 ms · 585 KiBAbout 585 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Shopify adds 610 ms
610 msShopify costs a phone 610 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
500 ms · 144 KiB15 files are served with short cache lifetimes, so returning visitors download them again (144 KiB).
Klaviyo adds 227 ms
227 msKlaviyo costs a phone 227 ms of main-thread work and 654 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 184 ms
184 msGoogle Tag Manager costs a phone 184 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 155 KiBAbout 155 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.
Legacy JavaScript
54 KiBPolyfills for old browsers add 54 KiB JavaScript that modern phones do not need.
Minify CSS
14 KiB14 KiB could be saved by minifying CSS.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 30 ms
30 msYour server sent the HTML in 30 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.6 s
17.6 sYour largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “4.85/5 Based On 1779 Happy Customers Luxury Lighting With E…”.
Speed Index: 15.8 s
15.8 sVisually, the page fills in at 15.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 31.9 s
31.9 sThe page becomes fully interactive after 31.9 s. Good is under 3.8 s.
Total Blocking Time: 343 ms
343 msScripts block taps and scrolling for 343 ms in total while the page loads. Good is under 200 ms.
21 images without width and height
21 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 162 ms
162 msReal visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 396 ms
396 msReal visitors wait 396 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.5 MB in 747 requests
8.5 MBYour homepage downloads 8.5 MB in 747 requests on a phone: images 3.9 MB (199), scripts 2.2 MB (201) and other files 1.6 MB (274). Under 2 MB keeps phones on slow connections fast.
9 images far larger than shown
668 KiB9 images are downloaded at several times the size a phone draws them, for example HP_Pendants_Herman_Miller.jpg at 1,080 px wide, shown at 173 px. Resized copies would save about 668 KiB.
10 images below the first screen load straight away
10 images further down the page (717 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (91 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.4 g of CO₂ per visit
2.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.42 g of CO₂e: 289.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
25 text elements with low contrast
25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (162 characters)
Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
441 internal links, 4 external
The homepage links to 441 pages on citylightssftrade.com and 4 external pages.
5 checks passed
Title: 60 characters
Your title is a healthy 60 characters: “Modern Lighting, Chandeliers & Ceiling Fans | City Lights SF”.
Canonical URL set
The canonical URL is https://citylightssf.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://citylightssf.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,561 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://citylightssf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://citylightssf.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://citylightssf.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://citylightssf.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://citylightssf.com/pages/accessibility, https://citylightssf.com/collections/all, https://citylightssf.com/customer_authentication/redirect, https://citylightssf.com/collections/sale, https://citylightssf.com/pages/trade and https://citylightssf.com/pages/our-showroom and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
14 pages with very little text
https://citylightssf.com/pages/accessibility, https://citylightssf.com/collections/all, https://citylightssf.com/collections/sale, https://citylightssf.com/pages/trade, https://citylightssf.com/pages/our-showroom and https://citylightssf.com/collections/plug-in-pendant-lights and 8 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
2 broken images
2 images failed to load on a phone, for example https://i.liadm.com/s/85221?&aid=e2330fdc-5712-461c-aa49-6cae0996390a&ref=P2ND46P56&_=0.07407965164190822.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “carousel is not defined”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
27 of 33 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 1,321 words of copy
The homepage carries about 1,321 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE FALL SALE >” and “SHOP BEST SELLERS”.
8 calls to action
The homepage has 8 calls to action, for example “SHOP THE FALL SALE >”, “LOG IN | TRACK MY ORDER” and “Shop By”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at citylightssftrade.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Swatch King · Boost Ai Search Filter · Instafeed · Judge Me Reviews · Inbox · Variant Image Swatch · Upcharge Fees · Product Compare · hulkapps.com · b-cdn.net · hikeorders.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on citylightssftrade.com, including 17 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.