Website review, no card needed
claritas.com website review
Visit site (opens in a new tab)Reviewed 25 October 202644 issues · 114 checks
This review found 44 issues worth fixing on claritas.com, 12 of them high impact, across 114 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.8 s |
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 4.3 s |
| May 30, 2026 | 5.1 s |
| Jun 6, 2026 | 5.7 s |
| Jun 13, 2026 | 5.8 s |
| Jun 20, 2026 | 6.1 s |
| Jun 27, 2026 | 6.1 s |
| Jul 4, 2026 | 6.1 s |
| Jul 11, 2026 | 6.1 s |
| Jul 18, 2026 | 5.9 s |
| Jul 25, 2026 | 5.6 s |
| Aug 1, 2026 | 5.3 s |
| Aug 8, 2026 | 5.3 s |
| Aug 15, 2026 | 5.3 s |
| Aug 22, 2026 | 5.4 s |
| Aug 29, 2026 | 5.3 s |
| Sep 5, 2026 | 4.6 s |
| Sep 12, 2026 | 4.2 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 229 ms |
| May 9, 2026 | 208 ms |
| May 16, 2026 | 201 ms |
| May 23, 2026 | 196 ms |
| May 30, 2026 | 212 ms |
| Jun 6, 2026 | 213 ms |
| Jun 13, 2026 | 219 ms |
| Jun 20, 2026 | 218 ms |
| Jun 27, 2026 | 224 ms |
| Jul 4, 2026 | 234 ms |
| Jul 11, 2026 | 252 ms |
| Jul 18, 2026 | 294 ms |
| Jul 25, 2026 | 288 ms |
| Aug 1, 2026 | 284 ms |
| Aug 8, 2026 | 269 ms |
| Aug 15, 2026 | 247 ms |
| Aug 22, 2026 | 252 ms |
| Aug 29, 2026 | 249 ms |
| Sep 5, 2026 | 235 ms |
| Sep 12, 2026 | 205 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 177 ms |
| Oct 3, 2026 | 186 ms |
| Oct 10, 2026 | 187 ms |
| Oct 17, 2026 | 230 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.8 s · 1.1 MB84 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Render-blocking requests
2.8 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
Reduce unused JavaScript
1.4 s · 486 KiBAbout 486 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 92). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and tidio.co and others), adding 1.1 MB and 593 ms of main-thread time.
Reduce unused CSS
450 ms · 100 KiBAbout 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
300 ms · 235 KiB2 images could be 235 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Font display
450 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).
Google CDN adds 152 ms
152 msGoogle CDN costs a phone 152 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tidio.co adds 117 ms
117 mstidio.co costs a phone 117 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.
Minify JavaScript
18 KiB18 KiB could be saved by minifying JavaScript.
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Phones get a much slower page than desktops
Desktop scores 92 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 747 ms of it running JavaScript. That is comfortably low.
Server response: 74 ms
74 msYour server sent the HTML in 74 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.1 s
15.1 sThe page becomes fully interactive after 15.1 s. Good is under 3.8 s.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 211 ms
211 msReal visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
51 images without width and height
51 images have no width and height attributes, so the layout jumps as each one loads.
Cumulative Layout Shift: 0.124
0.124The layout shifts by 0.124 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 229 ms to 230 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 180 ms
180 msScripts block the page for only 180 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.3 MB in 116 requests
2.3 MBYour homepage downloads 2.3 MB in 116 requests on a phone: scripts 1.1 MB (39), images 655 KiB (38) and fonts 256 KiB (6). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
113 KiB1 image is downloaded at several times the size a phone draws it, for example updated_diagram_v2.png at 1,600 px wide, shown at 360 px. Resized copies would save about 113 KiB.
1 image in older formats
1 image (208 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (208 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
2 dropdowns have no label.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“know more.” and “Claritas Privacy Notice”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
55 internal links, 55 external
The homepage links to 55 pages on claritas.com and 55 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,00…”.
Title: 53 characters
Your title is a healthy 53 characters: “Custom Targeting and Audience Segments | Claritas LLC”.
Canonical URL set
The canonical URL is https://claritas.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://claritas.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (6,313 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
/partner-with-us, /ai-personalization, /audio-attribution and /platforms have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot use 'in' operator to search for 'length' in true”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 links through redirect chains
2 links go through two or more redirects, for example https://claritas.easpotlight.com/spotlight/account/login.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (claritas.com).
Valid certificate (97 days left)
The certificate from GoDaddy.com, Inc. · Go Daddy Secure Certificate Authority - G2 verifies for claritas.com and is valid for another 97 days.
http:// redirects to https
http://claritas.com redirects to the secure version.
All 50 links work
All 50 links checked from your homepage (30 internal, 20 external) answered without errors.
Domain and trust
Domain expires in 4 days
claritas.com is registered until Oct 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.
No CAA record
claritas.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
claritas.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 31 years old
31 yearsclaritas.com was registered in Oct 1994 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 23 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
A 11-field form
Your longest form asks for 11 fields (6 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 6,277 words of copy
The homepage carries about 6,277 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT”.
8 calls to action
The homepage has 8 calls to action, for example “Contact Us”, “— Pricing & Plans” and “— Contact SPOTLIGHT”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 5 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be claritas.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:aspmx.pardot.com include:emailus.freshservice.com include:sent-via.ne…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
- 1 plugin is behind its latest release.hcaptcha-for-forms-and-more 5.4.0 → 5.4.1
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Headquarters
- Cincinnati
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on claritas.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.