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claritas.com website review

Visit site (opens in a new tab)Reviewed 25 October 202644 issues · 114 checks

This review found 44 issues worth fixing on claritas.com, 12 of them high impact, across 114 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.5 s3.0 sMay 2Oct 173.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.8 s
May 9, 20263.5 s
May 16, 20263.6 s
May 23, 20264.3 s
May 30, 20265.1 s
Jun 6, 20265.7 s
Jun 13, 20265.8 s
Jun 20, 20266.1 s
Jun 27, 20266.1 s
Jul 4, 20266.1 s
Jul 11, 20266.1 s
Jul 18, 20265.9 s
Jul 25, 20265.6 s
Aug 1, 20265.3 s
Aug 8, 20265.3 s
Aug 15, 20265.3 s
Aug 22, 20265.4 s
Aug 29, 20265.3 s
Sep 5, 20264.6 s
Sep 12, 20264.2 s
Sep 19, 20263.6 s
Sep 26, 20263.4 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Oct 17, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
312 ms159 msMay 2Oct 17230 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026229 ms
May 9, 2026208 ms
May 16, 2026201 ms
May 23, 2026196 ms
May 30, 2026212 ms
Jun 6, 2026213 ms
Jun 13, 2026219 ms
Jun 20, 2026218 ms
Jun 27, 2026224 ms
Jul 4, 2026234 ms
Jul 11, 2026252 ms
Jul 18, 2026294 ms
Jul 25, 2026288 ms
Aug 1, 2026284 ms
Aug 8, 2026269 ms
Aug 15, 2026247 ms
Aug 22, 2026252 ms
Aug 29, 2026249 ms
Sep 5, 2026235 ms
Sep 12, 2026205 ms
Sep 19, 2026188 ms
Sep 26, 2026177 ms
Oct 3, 2026186 ms
Oct 10, 2026187 ms
Oct 17, 2026230 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix57
  • Use efficient cache lifetimes

    1.8 s · 1.1 MB

    84 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Render-blocking requests

    2.8 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Reduce unused JavaScript

    1.4 s · 486 KiB

    About 486 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and tidio.co and others), adding 1.1 MB and 593 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    300 ms · 235 KiB

    2 images could be 235 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Font display

    450 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

  • Google CDN adds 152 ms

    152 ms

    Google CDN costs a phone 152 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 117 ms

    117 ms

    tidio.co costs a phone 117 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Minify JavaScript

    18 KiB

    18 KiB could be saved by minifying JavaScript.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Phones get a much slower page than desktops

    Desktop scores 92 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 747 ms of it running JavaScript. That is comfortably low.

  • Server response: 74 ms

    74 ms

    Your server sent the HTML in 74 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.1 s

    15.1 s

    The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 211 ms

    211 ms

    Real visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 51 images without width and height

    51 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.124

    0.124

    The layout shifts by 0.124 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 229 ms to 230 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 180 ms

    180 ms

    Scripts block the page for only 180 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.3 MB in 116 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 116 requests on a phone: scripts 1.1 MB (39), images 655 KiB (38) and fonts 256 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    113 KiB

    1 image is downloaded at several times the size a phone draws it, for example updated_diagram_v2.png at 1,600 px wide, shown at 360 px. Resized copies would save about 113 KiB.

  • 1 image in older formats

    1 image (208 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (208 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8290
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“know more.” and “Claritas Privacy Notice”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 55 internal links, 55 external

    The homepage links to 55 pages on claritas.com and 55 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,00…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Custom Targeting and Audience Segments | Claritas LLC”.

  • Canonical URL set

    The canonical URL is https://claritas.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://claritas.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,313 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    /partner-with-us, /ai-personalization, /audio-attribution and /platforms have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5085
  • 10 small tap targets

    10 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot use 'in' operator to search for 'length' in true”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://claritas.easpotlight.com/spotlight/account/login.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (claritas.com).

  • Valid certificate (97 days left)

    The certificate from GoDaddy.com, Inc. · Go Daddy Secure Certificate Authority - G2 verifies for claritas.com and is valid for another 97 days.

  • http:// redirects to https

    http://claritas.com redirects to the secure version.

  • All 50 links work

    All 50 links checked from your homepage (30 internal, 20 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 4 days

    claritas.com is registered until Oct 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    claritas.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    claritas.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 31 years old

    31 years

    claritas.com was registered in Oct 1994 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 23 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 11-field form

    Your longest form asks for 11 fields (6 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 6,277 words of copy

    The homepage carries about 6,277 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “— Pricing & Plans” and “— Contact SPOTLIGHT”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 5 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be claritas.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:aspmx.pardot.com include:emailus.freshservice.com include:sent-via.ne…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.
  • 1 plugin is behind its latest release.hcaptcha-for-forms-and-more 5.4.0 → 5.4.1

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager

Company

Headquarters
Cincinnati

Upkeep, stack, hiring and company data from programmable.info

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