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clarktransfer.com website review

Visit site (opens in a new tab)Reviewed 25 October 202643 issues · 108 checks

This review found 43 issues worth fixing on clarktransfer.com, 13 of them high impact, across 108 checks. The most urgent: page weight: 20.8 MB in 217 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.5 sSep 5Oct 172.6 s
Show as table
DateReal-visitor load time (LCP)
Sep 5, 20263.2 s
Sep 12, 20263.1 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.0 s
Oct 10, 20262.9 s
Oct 17, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
107 ms91 msSep 12Oct 1093 ms
Show as table
DateReal-visitor tap response (INP)
Sep 12, 202698 ms
Sep 19, 2026105 ms
Sep 26, 202698 ms
Oct 3, 202697 ms
Oct 10, 202693 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix47
  • Render-blocking requests

    1.8 s

    75 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    150 ms · 2.2 MB

    13 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    661 KiB

    About 661 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    516 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (516 KiB).

  • Reduce unused CSS

    450 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Maps adds 187 ms

    187 ms

    Google Maps costs a phone 187 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 814 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Maps, Google Tag Manager and Facebook and others), adding 947 KiB and 411 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    31 KiB

    31 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Cumulative Layout Shift: 1.158

    1.158

    The layout shifts by 1.158 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 12.5 s

    12.5 s

    The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Clark Transfer”. Most of its time is resource load delay (1.6 s).

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 98 ms to 93 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 788 ms

    788 ms

    Real visitors wait 788 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 158 ms

    158 ms

    Scripts block the page for only 158 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix28
  • Page weight: 20.8 MB in 217 requests

    20.8 MB

    Your homepage downloads 20.8 MB in 217 requests on a phone: media 14.3 MB (8), images 4.4 MB (57) and scripts 1.5 MB (66). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    nmdframe.png weighs 579 KiB. On a phone connection a single image that size takes seconds.

  • 19 images in older formats

    19 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 11 images below the first screen load straight away

    11 images further down the page (2.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    101 KiB

    3 images are downloaded at several times the size a phone draws them, for example slide4-1500x600.jpg at 1,500 px wide, shown at 390 px. Resized copies would save about 101 KiB.

  • About 5.9 g of CO₂ per visit

    5.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.88 g of CO₂e: 706.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 7190
  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (3 elements)

    Links must have discernible text: 3 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 69 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9269
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (21 characters)

    Your title is only 21 characters: “Home - Clark Transfer”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 5 H1 headlines

    There are 5 <h1> headlines (“the show must go on”, “the show must go on” and “Listen to Our Owner-Operators”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://clarktransfer.com/wp-sitemap.xml, so Google discovers your pages only by following links.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 84 internal links, 1 external

    The homepage links to 84 pages on clarktransfer.com and 1 external page.

3 checks passed
  • Canonical URL set

    The canonical URL is https://clarktransfer.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (977 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 4 pages share 2 titles

    /lets-get-your-show-on-the-road-2 and /lets-get-your-show-on-the-road all use the title “Lets Get Your Show On the Road - Clark Transfer”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    /lets-get-your-show-on-the-road-2, /come-drive-with-us-2, /come-drive-revised2, /lets-get-the-show-on-the-road, /touring-green and /news-2 and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /come-drive-revised2, whose canonical is /come-drive-with-us-2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    /news-2, /joey-kveragas, /clark-transfer-featured-in-tdt-magazine, /5509-2, /the-broadway-league-honors-clark-transfer-on-our-75th-anniversary and /good-times-with-willie-nelson and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://clarktransfer.com/come-drive-with-us-tablet/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (clarktransfer.com).

  • Valid certificate (88 days left)

    The certificate from Let's Encrypt · YR1 verifies for clarktransfer.com and is valid for another 88 days.

  • http:// redirects to https

    http://clarktransfer.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 25 links work

    All 25 links checked from your homepage (24 internal, 1 external) answered without errors.

Domain and trust

  • No CAA record

    clarktransfer.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    clarktransfer.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    clarktransfer.com was registered in Feb 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    clarktransfer.com is registered until Feb 2027.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 434 words of copy

    The homepage carries about 434 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “LET’S GET YOUR SHOWON THE ROAD”, “Make More -Drive Less -Apply online” and “get in touch title”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks and 1 customer or partner logo.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:173.163.111.201 ip4:167.77.195.146 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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