clayandglow.com website review

Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

The page has 2,652 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 1 ms of main-thread work and 400 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 files are served with short cache lifetimes, so returning visitors download them again (99 KiB).

7 third-party services load with your homepage (Google Fonts, Shopify and JSDelivr CDN and others), adding 649 KiB and 3 ms of main-thread time.

4 images could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 21 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

The layout shifts by 0.228 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 170 ms to 202 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

17_SinglesDay_Homepage_ENG_mobiel.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.44 g of CO₂e: 53.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 24 characters: “Clay And Glow ® Skincare”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“Clay And Glow Skincare” and “Over 500.000+ people use Clay And Glow”). One clear main headline is easier for people and search engines.

Your meta description is 249 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 191 pages on clayandglow.com and 10 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://clayandglow.com/collections/shop has no meta description, so Google writes the search snippet from whatever text it finds.

https://clayandglow.com/collections/shop has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

27 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Social proof on the homepage: “500.000+ happy customers”. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage carries about 725 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.