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cleanery.com.au website review

Visit site (opens in a new tab)Reviewed 11 November 202625 issues · 72 checks

This review found 25 issues worth fixing on cleanery.com.au, 7 of them high impact, across 72 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

84B

Closest competitors among Shopify stores

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One score from every part of this review. How it works

www.cleanery.com.au (opens in a new tab)
Full-page screenshot of cleanery.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cleanery.com.au at 0.8 s0.8 s
  2. cleanery.com.au at 1.6 s1.6 s
  3. cleanery.com.au at 2.4 s2.4 s
  4. cleanery.com.au at 3.2 s3.2 s
  5. cleanery.com.au at 4.0 s4.0 s
  6. cleanery.com.au at 4.8 s4.8 s
  7. cleanery.com.au at 5.6 s5.6 s
  8. cleanery.com.au at 6.4 s6.4 s

Speed

9 to fix75

  • Avoid multiple page redirects

    2.4 s

    The page goes through 2 redirects before it starts loading, costing about 2.4 s. Link and advertise the final URL directly.

  • 5,860 HTML elements

    The page has 5,860 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, cleaneryonline.com and shop.app and others), adding 2.7 MB and 401 ms of main-thread time.

  • Shopify adds 231 ms

    231 ms

    Shopify costs a phone 231 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    319 KiB

    About 319 KiB of JavaScript is downloaded but never used on this page.

  • cleaneryonline.com adds 152 ms

    152 ms

    cleaneryonline.com costs a phone 152 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 664 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Document request latency

    100 ms

    The HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    32 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100

  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Page not found”.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

8 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 142 ms

    142 ms

    Real visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 662 ms

    662 ms

    Real visitors wait 662 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

  • Total Blocking Time: 16 ms

    16 ms

    Scripts block the page for only 16 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85

  • Page weight: 2.9 MB in 479 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 479 requests on a phone: scripts 1.2 MB (203), other files 1.1 MB (216) and fonts 313 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9796

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

2 checks passed

  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8575

  • Error status code

    The page answers with an error status, so search engines may drop it.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 68 internal links, 9 external

    The homepage links to 68 pages on cleanery.com.au and 9 external pages.

6 checks passed

  • Title: 62 characters

    Your title is a healthy 62 characters: “Eco Friendly Cleaning Products | Cleanery – Cleanery Australia”.

  • Canonical URL set

    The canonical URL is https://www.cleanery.com.au/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cleanery.com.au/sitemap.xml.

AI search readiness

100
3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.cleanery.com.au/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90

  • 12 pages without a meta description

    https://www.cleanery.com.au/collections/household-cleaners, https://www.cleanery.com.au/collections/personal-care, https://www.cleanery.com.au/collections/reusable-bottles, https://www.cleanery.com.au/collections/shop-all, https://www.cleanery.com.au/pages/how-it-works and https://www.cleanery.com.au/pages/how-to-use and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://www.cleanery.com.au/collections/household-cleaners, https://www.cleanery.com.au/collections/personal-care, https://www.cleanery.com.au/collections/reusable-bottles, https://www.cleanery.com.au/collections/shop-all, https://www.cleanery.com.au/pages/how-it-works and https://www.cleanery.com.au/pages/how-to-use and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed

  • Tap targets are thumb-sized

    27 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 74 words

    The homepage has only about 74 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop now”, “Shop” and “Shop All”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 6 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at cleanery.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 25 issues on cleanery.com.au, including 13 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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