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cleanlinesurf.com website review

Visit site (opens in a new tab)Reviewed 5 November 202619 issues · 57 checks

This review found 19 issues worth fixing on cleanlinesurf.com, 7 of them high impact, across 57 checks. The most urgent: images must have alternative text (1 element). Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
186 ms158 msMay 16Oct 31171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026162 ms
May 23, 2026163 ms
May 30, 2026161 ms
Jun 6, 2026162 ms
Jun 13, 2026163 ms
Jun 20, 2026164 ms
Jun 27, 2026171 ms
Jul 4, 2026170 ms
Jul 11, 2026166 ms
Jul 18, 2026164 ms
Jul 25, 2026166 ms
Aug 1, 2026169 ms
Aug 8, 2026177 ms
Aug 15, 2026180 ms
Aug 22, 2026183 ms
Aug 29, 2026179 ms
Sep 5, 2026173 ms
Sep 12, 2026170 ms
Sep 19, 2026170 ms
Sep 26, 2026171 ms
Oct 3, 2026170 ms
Oct 10, 2026170 ms
Oct 17, 2026169 ms
Oct 24, 2026166 ms
Oct 31, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100
  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 175 ms

    175 ms

    Real visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 501 ms

    501 ms

    Real visitors wait 501 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix81
  • Page weight: 4.0 MB

    4.0 MB

    Your homepage downloads 4.0 MB on a phone, 606 KiB of it images (15%). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    2026-10-Rip-Curl-Wetsuits-Elasto_720x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fix92
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 101 links without text

    101 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Elements marked as presentational should be consistently ignored (6 elements)

    Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix88
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Cleanline Surf | Surfing Wetsuits, Surfboards, Surf Gear & Accessories”.

  • Meta description is long (199 characters)

    Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1,208 internal links, 86 external

    The homepage links to 1,208 pages on cleanlinesurf.com and 86 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//www.cleanlinesurf.com/cdn/shop/files/cleanline-logo-white_250x.svg?v=1688401121" srcset="//www.cleanlinesur…”.

  • Canonical URL set

    The canonical URL is https://www.cleanlinesurf.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cleanlinesurf.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (5,980 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.cleanlinesurf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix43
  • 1 linked page is broken

    Your homepage links to https://www.cleanlinesurf.com/pages/help-center, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a title

    https://www.cleanlinesurf.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.cleanlinesurf.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.cleanlinesurf.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.cleanlinesurf.com/pages/free-shipping, https://www.cleanlinesurf.com/pages/why-shop-with-us, https://www.cleanlinesurf.com/pages/contact-us, https://www.cleanlinesurf.com/customer_authentication/redirect, https://www.cleanlinesurf.com/collections/wetsuits and https://www.cleanlinesurf.com/collections/billabong-wetsuits and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fix78
  • 3 broken images

    3 images failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/RSM7Tu/images/1a1bc731-34d2-4a95-b18f-c53e6f8c34b2.jpeg.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to execute 'observe' on 'MutationObserver': parameter 1 is not of type 'Node'.”.

2 checks passed
  • Tap targets are thumb-sized

    131 of 158 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix86
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • About 1,580 words of copy

    The homepage carries about 1,580 words of visible text.

6 checks passed
  • 17 calls to action

    The homepage has 17 calls to action, for example “Contact Us”, “Special Order Surfboards” and “Shop By Brand”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 177 testimonial or review blocks, 12 customer or partner logos, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at cleanlinesurf.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS
Hosting
Shopify

Company

Headquarters
Seaside

Upkeep, stack, hiring and company data from programmable.info

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This review found 19 issues on cleanlinesurf.com, including 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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