clearly.co.uk website review

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

Shopify costs a phone 302 ms of main-thread work and 962 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 third-party service load with your homepage (Shopify), adding 962 KiB and 302 ms of main-thread time.

8 images could be 202 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 47 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 file is served with short cache lifetimes, so returning visitors download them again (22 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

Real visitors wait 952 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 4.9 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 169 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

home-hero-capsules.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (499 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 34.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 97 pages on clearly.co.uk and 10 external pages.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

https://clearly.co.uk/collections and https://clearly.co.uk/collections/all all use the title “Shop All | Clearly”. Search engines can't tell which page to show for a search, so each competes with the others.

https://clearly.co.uk/collections, https://clearly.co.uk/collections/all, https://clearly.co.uk/collections/supplements, https://clearly.co.uk/collections/mushrooms, https://clearly.co.uk/collections/collagen and https://clearly.co.uk/collections/magnesium and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://clearly.co.uk/collections, whose canonical is https://clearly.co.uk/collections/all. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Minified React error #421; visit https://reactjs.org/docs/error-decoder.html?invariant=421 for the full message or use …”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 561 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.