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cleelo.com website review
Visit site (opens in a new tab)Reviewed 8 November 202625 issues · 91 checks
This review found 25 issues worth fixing on cleelo.com, 3 of them high impact, across 91 checks. The most urgent: 51 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
700 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 700 ms.
1,847 HTML elements
The page has 1,847 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
168 KiB1 image could be 168 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
2 KiB1 file is served with short cache lifetimes, so returning visitors download them again (2 KiB).
2 third-party services on the page
2 third-party services load with your homepage (Mailchimp and Google Fonts), adding 4 KiB and 0 ms of main-thread time.
3 checks passed
Mobile performance score: 92
92/100Your mobile performance score is 92. That is in Google's “good” band (90 and up).
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 51 ms of it running JavaScript. That is comfortably low.
Server response: 186 ms
186 msYour server sent the HTML in 186 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 2.7 s
2.7 sYour largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “image”. Most of its time is resource load delay (3.3 s).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Time to Interactive: 2.7 s
2.7 sThe page is fully interactive after 2.7 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.1 g of CO₂ per visit
0.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.14 g of CO₂e: 17.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 524 KiB in 16 requests
524 KiBYour homepage downloads 524 KiB in 16 requests on a phone: images 266 KiB (9), HTML 147 KiB (1) and fonts 106 KiB (3). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
51 text elements with low contrast
51 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (59 elements)
All page content should be contained by landmarks: 59 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
21 links without text
21 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (27 characters)
Your title is only 27 characters: “Lawyer SEO Company | Cleelo”. Between 30 and 65 characters leaves room to say what you do and for whom.
69 internal links, 5 external
The homepage links to 69 pages on cleelo.com and 5 external pages.
7 checks passed
Meta description: 125 characters
Your meta description is 125 characters: “We are a boutique lawyer SEO company helping estate planning and personal injury lawyers with content marketing, SEO an…”.
One H1 headline
Your main headline reads: “Lawyer SEO Company For EP & PI AttorneysGrow Your Law Firm With The Best Lawyer SEO”.
Canonical URL set
The canonical URL is https://cleelo.com/.
Structured data in place
Structured data found: ImageObject, Organization, Service, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://cleelo.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing url, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,518 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/blog has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/about has no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/law-firm-seo took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
5 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://cleelo.com/.
14 small tap targets
14 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'replace')”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://cleelo.com/rt-portfolio/estate-planning-probate-trusts/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example http://eepurl.com/iXJF5k.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (cleelo.com).
Valid certificate (81 days left)
The certificate from Let's Encrypt · YE2 verifies for cleelo.com and is valid for another 81 days.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://cleelo.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
Domain expires in 82 days
cleelo.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
DNSSEC is off
cleelo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 2 years old
2 yearscleelo.com was registered in Jan 2024 through Spaceship, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only comodoca.com, digicert.com, globalsign.com and pki.goog to issue certificates for cleelo.com, so a mis-issued certificate from anyone else is refused.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,871 words of copy
The homepage carries about 1,871 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Pricing” and “Contact”.
15 calls to action
The homepage has 15 calls to action, for example “Request Roadmap”, “Pricing” and “Contact”.
2 short forms
2 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 11 testimonial or review blocks, 1 trust badge and “500+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be cleelo.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.titan.email ~all”.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2024.
- It runs WordPress 6.9.11; the current release is 7.1.4.
Stack
- CMS
- WordPress 6.9.11
- Analytics
- Google Tag Manager
- Hosting
- Hostinger
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on cleelo.com, including 5 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.