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cleobella.com website review
Visit site (opens in a new tab)Reviewed 6 November 202631 issues · 103 checks
This review found 31 issues worth fixing on cleobella.com, 11 of them high impact, across 103 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #19,939 of 88,081 reviewed websitesbeats 72%
- #12,203 of 45,647 online storesbeats 67%
- #11,774 of 40,928 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 109 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 122 ms |
| Jun 20, 2026 | 124 ms |
| Jun 27, 2026 | 126 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 124 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 132 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 126 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 123 ms |
| Oct 24, 2026 | 127 ms |
| Oct 31, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.3 s
2.9 s
3.5 s
4.1 s
4.7 s
cleobella.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and rebuyengine.com and others), adding 1.8 MB and 878 ms of main-thread time.
Render-blocking requests
750 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Use efficient cache lifetimes
732 KiB53 files are served with short cache lifetimes, so returning visitors download them again (732 KiB).
Reduce unused JavaScript
664 KiBAbout 664 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
438 KiB16 images could be 438 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 250 ms
250 msShopify costs a phone 250 ms of main-thread work and 865 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,578 HTML elements
The page has 2,578 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 148 ms
148 msrebuyengine.com costs a phone 148 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Legacy JavaScript
81 KiBPolyfills for old browsers add 81 KiB JavaScript that modern phones do not need.
Reduce unused CSS
56 KiBAbout 56 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
32 KiB32 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Mobile performance score: 90
90/100Your mobile performance score is 90. That is in Google's “good” band (90 and up).
Server response: 364 ms
364 msYour server sent the HTML in 364 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 26.9 s
26.9 sThe page becomes fully interactive after 26.9 s. Good is under 3.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 109 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user TTFB: 735 ms
735 msReal visitors wait 735 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 137 ms
137 msScripts block the page for only 137 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.036
0.036The layout barely moves while loading (CLS 0.036, good is under 0.1).
Largest Contentful Paint: 1.4 s
1.4 sYour largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “HOLIDAY COLLECTION”.
Images and page weight
Page weight: 5.6 MB in 558 requests
5.6 MBYour homepage downloads 5.6 MB in 558 requests on a phone: scripts 2.2 MB (208), images 1.4 MB (42) and other files 1.4 MB (246). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 191.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
38 links without text
38 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (75 characters)
Your title is 75 characters, so Google will cut it off around 60: “Globally Inspired, Ethically Handmade Clothing And Accessories. – Cleobella”.
Meta description is long (206 characters)
Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.
169 internal links, 18 external
The homepage links to 169 pages on cleobella.com and 18 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://cleobella.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://cleobella.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,509 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/products/gigi-sweater-vest-cream and /products/gigi-sweater-black all use the title “Shop Gigi Sweater Vest | Cleobella”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
/collections/all, /collections/holiday-gift-guide, /collections/best-sellers and /collections/clothing have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/products/gigi-sweater-vest-cream and /products/gigi-sweater-black use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://cleobella.com/Liquid%20error%20(snippets/bd-image%20line%2092):%20invalid%20url%20input.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
76 of 78 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
3 links through redirect chains
3 links go through two or more redirects, for example https://cleobella.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (cleobella.com).
Valid certificate (49 days left)
The certificate from Let's Encrypt · YE2 verifies for cleobella.com and is valid for another 49 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://cleobella.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 54 links work
All 54 links checked from your homepage (40 internal, 14 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
No CAA record
cleobella.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cleobella.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 19 years old
19 yearscleobella.com was registered in Nov 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2028
cleobella.com is registered until Nov 2028.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 354 words of copy
The homepage carries about 354 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “THE GIFT SHOP | ENTER HERE” and “SHOP NOW”.
11 calls to action
The homepage has 11 calls to action, for example “THE GIFT SHOP | ENTER HERE”, “Shop” and “Shop All +”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
39 cookies set on arrival
39Opening the homepage sets 39 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
61 other companies contacted
Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
- Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.
Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.
Apps your storefront loads
Inbox · Attentive · Rebuy Personalization Engine · Judge Me Reviews · Redo · Yotpo Loyalty Rewards · Klaviyo Email Marketing Sms · Swym Wishlist Plus · routeapp.io · trafficmanager.net · unpkg.com · rebuyengine.com · attn.tv · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 3 open roles
- Job board
- careers page
- Careers page
- cleobella.com/pages/careers (opens in a new tab)
Company
- Headquarters
- Huntington Beach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on cleobella.com, including 14 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.