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cleverdevices.com website review

Visit site (opens in a new tab)Reviewed 2 November 202646 issues · 103 checks

This review found 46 issues worth fixing on cleverdevices.com, 18 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.9 sSep 26Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
Sep 26, 20262.9 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.3 s
Oct 24, 20263.4 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
131 ms81 msOct 3Oct 31125 ms
Show as table
DateReal-visitor tap response (INP)
Oct 3, 202687 ms
Oct 10, 202694 ms
Oct 17, 2026104 ms
Oct 24, 2026116 ms
Oct 31, 2026125 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix67
  • Improve image delivery

    7.3 s · 2.1 MB

    7 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.3 s faster on a phone.

  • Reduce unused JavaScript

    1.6 s · 369 KiB

    About 369 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.8 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Use efficient cache lifetimes

    1.0 s · 298 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (298 KiB).

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 237 ms

    237 ms

    Google Tag Manager costs a phone 237 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 868 KiB and 466 ms of main-thread time.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 572 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.7 s

    21.7 s

    Your largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A Powerful New Chapter in Transit Hitachi Rail completes ac…”.

  • Time to Interactive: 21.7 s

    21.7 s

    The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 110 ms

    110 ms

    Real visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 123 ms

    123 ms

    Scripts block the page for only 123 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.4 MB in 70 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 70 requests on a phone: images 3.2 MB (27), scripts 978 KiB (22) and fonts 76 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (697 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (175 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 6964
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (109 characters)

    Your title is 109 characters, so Google will cut it off around 60: “Hitachi Mobility Multimodal Solutions – Intelligent Transportation Systems, ITS, Transit …”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 23 links crawlers can't follow

    23 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 131 internal links, 9 external

    The homepage links to 131 pages on cleverdevices.com and 9 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.hitachimms.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.hitachimms.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,198 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix58
  • 1 linked page is broken

    Your homepage links to /products/avm3, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    / and /pt-br all use the title “Hitachi Mobility Multimodal Solutions – Intelligent Transportation Sy…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    /about-us, /news, /event, /careers, /pt-br and /solutions and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pt-br has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

3 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://www.hitachimms.com/.

  • 8 small tap targets

    8 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

4 to fix64
  • 8 broken links to your own pages

    8 links from your homepage to your own site are broken, for example https://www.hitachimms.com/products/avm3/ (504).

  • http:// does not redirect

    http://cleverdevices.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hitachimms.com).

  • Valid certificate (44 days left)

    The certificate from Let's Encrypt · YE1 verifies for cleverdevices.com and is valid for another 44 days.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain registered 1 month ago

    1 month

    hitachimms.com was registered in Sep 2026 through CSC Corporate Domains, Inc.. Spam filters and search engines treat brand-new domains more cautiously, so expect email and rankings to take a few months to settle.

  • No CAA record

    hitachimms.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    hitachimms.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Registered until Sep 2027

    hitachimms.com is registered until Sep 2027.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,104 words of copy

    The homepage carries about 1,104 words of visible text.

4 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Contact Us”, “Schedule a Demo” and “Learn More”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, HubSpot and LinkedIn Insight.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:69.27.252.128/27 ip4:65.206.10.208/28 ip4:12.184.52.200/29 ip4:173.42.57.128/29 ip4:50.237.164.138 include:s…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Google Cloud

Hiring

Hiring
13 open roles
Job board
adp

Company

Headquarters
Woodbury

Upkeep, stack, hiring and company data from programmable.info

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