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clipp.com website review

Visit site (opens in a new tab)Reviewed 26 October 202645 issues · 110 checks

This review found 45 issues worth fixing on clipp.com, 18 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.8 sMay 2Oct 173.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.3 s
May 9, 20263.5 s
May 16, 20263.6 s
May 23, 20263.6 s
May 30, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.4 s
Jun 20, 20263.3 s
Jun 27, 20263.2 s
Jul 4, 20263.1 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20263.1 s
Sep 19, 20263.4 s
Sep 26, 20263.5 s
Oct 3, 20263.4 s
Oct 10, 20263.3 s
Oct 17, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
188 ms154 msMay 2Oct 17158 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026172 ms
May 9, 2026172 ms
May 16, 2026171 ms
May 23, 2026171 ms
May 30, 2026171 ms
Jun 6, 2026172 ms
Jun 13, 2026174 ms
Jun 20, 2026175 ms
Jun 27, 2026172 ms
Jul 4, 2026171 ms
Jul 11, 2026170 ms
Jul 18, 2026171 ms
Jul 25, 2026171 ms
Aug 1, 2026171 ms
Aug 8, 2026170 ms
Aug 15, 2026171 ms
Aug 22, 2026175 ms
Aug 29, 2026178 ms
Sep 5, 2026181 ms
Sep 12, 2026184 ms
Sep 19, 2026183 ms
Sep 26, 2026180 ms
Oct 3, 2026173 ms
Oct 10, 2026166 ms
Oct 17, 2026158 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of clipp.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. clipp.com at 1.0 s1.0 s
  2. clipp.com at 2.0 s2.0 s
  3. clipp.com at 3.0 s3.0 s
  4. clipp.com at 4.0 s4.0 s
  5. clipp.com at 5.0 s5.0 s
  6. clipp.com at 6.0 s6.0 s
  7. clipp.com at 7.0 s7.0 s
  8. clipp.com at 8.0 s8.0 s

clipp.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix29
  • Reduce unused JavaScript

    4.5 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Improve image delivery

    2.2 s · 1.9 MB

    48 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.2 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 1,014 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (1,014 KiB).

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and growsurf.com and others), adding 1.8 MB and 1.4 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 863 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 557 ms

    557 ms

    Google Tag Manager costs a phone 557 ms of main-thread work and 660 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Reduce unused CSS

    300 ms · 139 KiB

    About 139 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • growsurf.com adds 318 ms

    318 ms

    growsurf.com costs a phone 318 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 319 ms

    319 ms

    Facebook costs a phone 319 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,660 HTML elements

    The page has 1,660 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 24.2 s

    24.2 s

    Your largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SweepStakesWebsiteBox2a”.

  • Time to Interactive: 32.6 s

    32.6 s

    The page becomes fully interactive after 32.6 s. Good is under 3.8 s.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 172 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 188 ms

    188 ms

    Real visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 5.9 MB in 138 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 138 requests on a phone: scripts 2.7 MB (38), images 2.2 MB (59) and fonts 721 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 8 images far larger than shown

    605 KiB

    8 images are downloaded at several times the size a phone draws them, for example los-angeles.jpg at 1,920 px wide, shown at 152 px. Resized copies would save about 605 KiB.

  • 13 images below the first screen load straight away

    13 images further down the page (495 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (129 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8289
  • 52 text elements with low contrast

    52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 60 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 135 internal links, 13 external

    The homepage links to 135 pages on clipp.com and 13 external pages.

8 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “50% off deals and coupons for local dining, family fun, home improvement, salons and spas – plus so much more – right i…”.

  • One H1 headline

    Your main headline reads: “Local deals & coupons in Reston, VA”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “50% Off Local Savings | Clipp.com (formerly Local Flavor)”.

  • Canonical URL set

    The canonical URL is https://www.clipp.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.clipp.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,219 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 12 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 4 pages share 2 titles

    / and /sms all use the title “50% Off Local Savings | Clipp.com (formerly Local Flavor)”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages share a meta description

    /category/deals, /sms, /category/coupons, /category/restaurants, /category/things-to-do and /category/beauty-spa and 7 others use the same meta description. A description written for each page earns more clicks.

  • 11 links to non-canonical URLs

    Your homepage links to 11 pages by a URL that isn't their canonical one, for example /category/deals, whose canonical is /deals. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    /sms and /freeride have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /sms has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 19 small tap targets

    19 of 76 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://app.growsurf.com/growsurf.css?v=2.0.0' from origin 'https://www.clipp.com' has bee…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://support.clipp.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (clipp.com).

  • Valid certificate (69 days left)

    The certificate from DigiCert Inc · DigiCert Global G3 TLS ECC SHA384 2020 CA1 verifies for clipp.com and is valid for another 69 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://clipp.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

Domain and trust

  • No CAA record

    clipp.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    clipp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 25 years old

    25 years

    clipp.com was registered in Mar 2001 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    clipp.com is registered until Mar 2027.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,138 words of copy

    The homepage carries about 1,138 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop by 10/31 to enter!”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop by 10/31 to enter!”, “Download on the App Store” and “Sign up for Texts”.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com include:mail.zendesk.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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