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cloudpayments.com website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 96 checks

This review found 35 issues worth fixing on cloudpayments.com, 14 of them high impact, across 96 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

10 to fix39
  • Improve image delivery

    5.2 s · 1.2 MB

    7 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.2 s faster on a phone.

  • Render-blocking requests

    4.2 s

    52 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

  • Reduce unused JavaScript

    3.6 s · 331 KiB

    About 331 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 478 KiB

    101 files are served with short cache lifetimes, so returning visitors download them again (478 KiB).

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google CDN, cdn-cookieyes.com and Other Google APIs/SDKs and others), adding 1.0 MB and 791 ms of main-thread time.

  • Google CDN adds 683 ms

    683 ms

    Google CDN costs a phone 683 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 114 KiB

    About 114 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Font display

    650 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    250 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 227 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 89 ms

    89 ms

    Your server sent the HTML in 89 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix48
  • First Contentful Paint: 7.7 s

    7.7 s

    The first text or image appears after 7.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.8 s

    17.8 s

    Your largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Leading the transformation of legacy payment systems by mak…”.

  • Time to Interactive: 18.0 s

    18.0 s

    The page becomes fully interactive after 18.0 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 689 ms

    689 ms

    Scripts block taps and scrolling for 689 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.024

    0.024

    The layout barely moves while loading (CLS 0.024, good is under 0.1).

Images and page weight

3 to fix65
  • Page weight: 3.6 MB in 128 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 128 requests on a phone: images 1.6 MB (11), scripts 1.1 MB (49) and other files 362 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (699 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    419 KiB

    1 image is downloaded at several times the size a phone draws it, for example CloudPayments-fintiv-logo.png at 2,172 px wide, shown at 200 px. Resized copies would save about 419 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (71 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9294
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (14 characters)

    Your title is only 14 characters: “Cloud Payments”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 20 internal links, 3 external

    The homepage links to 20 pages on cloudpayments.com and 3 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Home – Cloud”.

  • Canonical URL set

    The canonical URL is https://cloudpayments.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cloudpayments.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (314 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 12 pages without a meta description

    /paymentoptimization, /digitalmarketing, /mobile-commerce, /datamonetization, /digital-currency and /case-studies and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    /about-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cloudpayments.com).

  • Valid certificate (115 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for cloudpayments.com and is valid for another 115 days.

  • http:// redirects to https

    http://cloudpayments.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 17 links work

    All 17 links checked from your homepage (14 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    cloudpayments.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cloudpayments.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    cloudpayments.com was registered in May 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    cloudpayments.com is registered until May 2027.

Content and conversion

2 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 264 words of copy

    The homepage carries about 264 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact us” and “Schedule Call”.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:amazonses.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • The footer still says © 2024.
  • It runs WordPress 6.8.12; the current release is 7.1.4.
  • 1 plugin is behind its latest release.custom-twitter-feeds 2.3.1 → 2.11.1

Stack

CMS
WordPress 6.8.12
Framework
jQuery
Analytics
Google Analytics
Hosting
Namecheap

Upkeep, stack, hiring and company data from programmable.info

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