cloverandbear.com website review

6 files are served with short cache lifetimes, so returning visitors download them again (228 KiB).

About 186 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

3 images could be 123 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 third-party services load with your homepage (squarecdn.com, Shopify and Google CDN and others), adding 248 KiB and 87 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

1 long task block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 60.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

5 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 13 characters: “Clover & Bear”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 100 pages on cloverandbear.com and 5 external pages.

https://cloverandbear.com/collections/sets-1 and https://cloverandbear.com/collections/sets/Sets all use the title “Sets – Clover + BEAR”, and 4 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://cloverandbear.com/collections/boys, https://cloverandbear.com/collections/sets-1, https://cloverandbear.com/collections/tops-1, https://cloverandbear.com/collections/bottoms-1, https://cloverandbear.com/collections/rompers-onesies and https://cloverandbear.com/collections/sandals-shoes-1 and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://cloverandbear.com/collections/sets/Sets, whose canonical is https://cloverandbear.com/collections/sets/sets. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

19 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 110 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.