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codal.com website review

Visit site (opens in a new tab)Reviewed 30 October 202635 issues · 105 checks

This review found 35 issues worth fixing on codal.com, 18 of them high impact, across 105 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s3.5 sMay 9Oct 244.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.6 s
May 16, 20263.8 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20264.1 s
Jun 13, 20264.2 s
Jun 20, 20264.4 s
Jun 27, 20264.4 s
Jul 4, 20264.4 s
Jul 11, 20264.2 s
Jul 18, 20264.1 s
Jul 25, 20264.0 s
Aug 1, 20264.1 s
Aug 8, 20264.0 s
Aug 15, 20264.0 s
Aug 22, 20263.9 s
Aug 29, 20263.9 s
Sep 5, 20263.9 s
Sep 12, 20264.0 s
Sep 19, 20264.1 s
Sep 26, 20264.1 s
Oct 3, 20264.0 s
Oct 10, 20264.1 s
Oct 17, 20264.0 s
Oct 24, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
246 ms139 msMay 9Oct 24234 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026151 ms
May 16, 2026153 ms
May 23, 2026161 ms
May 30, 2026162 ms
Jun 6, 2026172 ms
Jun 13, 2026177 ms
Jun 20, 2026186 ms
Jun 27, 2026175 ms
Jul 4, 2026164 ms
Jul 11, 2026169 ms
Jul 18, 2026172 ms
Jul 25, 2026196 ms
Aug 1, 2026199 ms
Aug 8, 2026203 ms
Aug 15, 2026205 ms
Aug 22, 2026182 ms
Aug 29, 2026191 ms
Sep 5, 2026177 ms
Sep 12, 2026185 ms
Sep 19, 2026187 ms
Sep 26, 2026185 ms
Oct 3, 2026192 ms
Oct 10, 2026206 ms
Oct 17, 2026214 ms
Oct 24, 2026234 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of codal.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. codal.com at 0.4 s0.4 s
  2. codal.com at 0.8 s0.8 s
  3. codal.com at 1.1 s1.1 s
  4. codal.com at 1.5 s1.5 s
  5. codal.com at 1.9 s1.9 s
  6. codal.com at 2.3 s2.3 s
  7. codal.com at 2.6 s2.6 s
  8. codal.com at 3.0 s3.0 s

codal.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix47
  • Improve image delivery

    3.0 s · 3.2 MB

    21 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

  • Reduce unused JavaScript

    3.0 s · 720 KiB

    About 720 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 403 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (403 KiB).

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 7.1 MB and 1.2 s of main-thread time.

  • Vimeo adds 109 ms

    109 ms

    Vimeo costs a phone 109 ms of main-thread work and 6.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 552 ms

    552 ms

    Google Tag Manager costs a phone 552 ms of main-thread work and 701 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    300 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.2 s

    5.2 s

    Real visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 77.1 s

    77.1 s

    Your largest element takes 77.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Successful businesses don’t just react; they transform. We …”.

  • Time to Interactive: 82.9 s

    82.9 s

    The page becomes fully interactive after 82.9 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user INP: 241 ms

    241 ms

    Real visitors wait 241 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 151 ms to 234 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 573 ms

    573 ms

    Scripts block taps and scrolling for 573 ms in total while the page loads. Good is under 200 ms.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.6 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 31.1 MB in 201 requests

    31.1 MB

    Your homepage downloads 31.1 MB in 201 requests on a phone: images 23.5 MB (124), other files 5.5 MB (32) and scripts 1.7 MB (32). Under 2 MB keeps phones on slow connections fast.

  • 13 images over 500 KB

    13 images weigh 15.7 MB together. On a phone connection a single image that size takes seconds.

  • 13 images far larger than shown

    1.5 MB

    13 images are downloaded at several times the size a phone draws them, for example Dot-COMM_1x-2.webp at 852 px wide, shown at 163 px. Resized copies would save about 1.5 MB.

  • 5 images in older formats

    5 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 17 images below the first screen load straight away

    17 images further down the page (3.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 8.8 g of CO₂ per visit

    8.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.82 g of CO₂e: 1058.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 8694
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 116 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 141 internal links, 8 external

    The homepage links to 141 pages on codal.com and 8 external pages.

8 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Codal turns complex challenges into scalable digital solutions. From eCommerce to UX design, & engineering, we build pl…”.

  • One H1 headline

    Your main headline reads: “End-to-end strategy, design, & engineering for meaningful experiences”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Product strategy, design, engineering & eCommerce | Codal”.

  • Canonical URL set

    The canonical URL is https://codal.com/.

  • Structured data in place

    Structured data found: ImageObject, Organization, Place, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://codal.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,526 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    20 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (codal.com).

  • Valid certificate (71 days left)

    The certificate from Let's Encrypt · YE1 verifies for codal.com and is valid for another 71 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://codal.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

4 checks passed
  • Domain is 14 years old

    14 years

    codal.com was registered in Sep 2012 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for codal.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    codal.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Sep 2034

    codal.com is registered until Sep 2034.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 670 words of copy

    The homepage carries about 670 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Ready to start?”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Ready to start?”.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, 7 customer or partner logos and 8 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:1572928.spf08.hubspotemail.net include:amazonses.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 2 of them by other companies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Employees
64

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on codal.com, including 22 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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