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codexlabs.ca website review
Visit site (opens in a new tab)Reviewed 13 November 202620 issues · 70 checks
This review found 20 issues worth fixing on codexlabs.ca, 5 of them high impact, across 70 checks. The most urgent: page weight: 13.7 MB in 143 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
650 ms · 631 KiB14 images could be 631 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
750 ms · 84 KiBAbout 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Render-blocking requests
650 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Reduce unused JavaScript
300 ms · 63 KiBAbout 63 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,071 HTML elements
The page has 2,071 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Minify CSS
150 ms · 11 KiB11 KiB could be saved by minifying CSS.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Stamped.io and Shopify and others), adding 233 KiB and 96 ms of main-thread time.
Use efficient cache lifetimes
19 KiB11 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 373 ms of it running JavaScript. That is comfortably low.
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.0 s
9.0 sYour largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 9.0 s
9.0 sThe page becomes fully interactive after 9.0 s. Good is under 3.8 s.
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 91 ms
91 msScripts block the page for only 91 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 13.7 MB in 143 requests
13.7 MBYour homepage downloads 13.7 MB in 143 requests on a phone: media 11.2 MB (4), images 1.2 MB (35) and other files 612 KiB (55). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
83 KiB2 images are downloaded at several times the size a phone draws them, for example eczema-lp-facial-oil.webp at 600 px wide, shown at 149 px. Resized copies would save about 83 KiB.
2 images in older formats
2 images (186 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.9 g of CO₂ per visit
3.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.87 g of CO₂e: 464.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 71 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (281 characters)
Your meta description is 281 characters; Google truncates after about 160, so the end of your pitch is cut.
275 internal links, 26 external
The homepage links to 275 pages on codexlabs.ca and 26 external pages.
6 checks passed
Title: 39 characters
Your title is a healthy 39 characters: “Codex Labs Canada - More than Skin Deep”.
Canonical URL set
The canonical URL is https://www.codexlabs.ca/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.codexlabs.ca/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,175 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.codexlabs.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages slow to respond
https://www.codexlabs.ca/collections/facial-cleansers-exfoliators-and-masks, https://www.codexlabs.ca/collections/face-body-moisturizers-creams, https://www.codexlabs.ca/collections/facial-serums-creams-and-oils, https://www.codexlabs.ca/collections/soap-bars-and-bath-soaks and https://www.codexlabs.ca/collections/gift-cards-and-events took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
37 of 38 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 645 words of copy
The homepage carries about 645 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP” and “SHOP KIDS →”.
46 calls to action
The homepage has 46 calls to action, for example “SHOP”, “Shop Eczema” and “Shop TSW Care”.
6 short forms
6 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 7 testimonial or review blocks, 14 customer or partner logos and 14 trust badges.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at codexlabs.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on codexlabs.ca, including 10 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.