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coe.com.sa website review
Visit site (opens in a new tab)Reviewed 1 November 202657 issues · 106 checks
This review found 57 issues worth fixing on coe.com.sa, 23 of them high impact, across 106 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 118 ms |
| May 16, 2026 | 119 ms |
| May 23, 2026 | 105 ms |
| May 30, 2026 | 110 ms |
| Jun 6, 2026 | 106 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 123 ms |
| Jun 27, 2026 | 115 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 96 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 94 ms |
| Aug 8, 2026 | 93 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 97 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 99 ms |
| Sep 12, 2026 | 98 ms |
| Sep 19, 2026 | 96 ms |
| Sep 26, 2026 | 102 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 109 ms |
| Oct 17, 2026 | 109 ms |
| Oct 24, 2026 | 110 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.0 s
4.0 s
6.1 s
8.1 s
10.1 s
12.1 s
14.2 s
16.2 s
coe.com.sa does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
6.8 s · 13.8 MB96 files are served with short cache lifetimes, so returning visitors download them again (13.8 MB).
Render-blocking requests
6.8 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.8 s.
Reduce unused CSS
2.8 s · 544 KiBAbout 544 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.8 s faster on a phone.
Reduce unused JavaScript
2.7 s · 525 KiBAbout 525 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Font display
1.7 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.7 s).
Document request latency
1.6 s · 79 KiBThe HTML itself could arrive about 1.6 s sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce initial server response time
1.6 sReduce initial server response time. Google estimates savings of 1.6 s on a phone.
Improve image delivery
11.0 MB37 images could be 11.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Minify JavaScript
750 ms · 145 KiB145 KiB could be saved by minifying JavaScript.
Minify CSS
600 ms · 110 KiB110 KiB could be saved by minifying CSS.
Google Tag Manager adds 284 ms
284 msGoogle Tag Manager costs a phone 284 ms of main-thread work and 288 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 665 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Server response: 1.7 s
1.7 sYour server takes 1.7 s to send the HTML. Google recommends under 600 ms; everything else waits for it.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Cloudflare CDN and Google Analytics), adding 333 KiB and 354 ms of main-thread time.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 188 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 26.3 s
26.3 sYour largest element takes 26.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a”.
Speed Index: 17.7 s
17.7 sVisually, the page fills in at 17.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 27.7 s
27.7 sThe page becomes fully interactive after 27.7 s. Good is under 3.8 s.
First Contentful Paint: 5.6 s
5.6 sThe first text or image appears after 5.6 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
23 images without width and height
23 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 118 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 548 ms
548 msReal visitors wait 548 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 174 ms
174 msScripts block the page for only 174 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 14.8 MB in 109 requests
14.8 MBYour homepage downloads 14.8 MB in 109 requests on a phone: images 12.9 MB (82), scripts 988 KiB (15) and stylesheets 623 KiB (7). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
2.2 MB10 images are downloaded at several times the size a phone draws them, for example dsc01332-sqaure.jpg at 2,112 px wide, shown at 296 px. Resized copies would save about 2.2 MB.
32 images in older formats
32 images (4.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
13 images below the first screen load straight away
13 images further down the page (2.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.2 g of CO₂ per visit
4.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.19 g of CO₂e: 503.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
19 buttons without a name
19 buttons have no accessible name, so screen readers announce just “button”.
15 tap targets too small
15 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (4 elements)
Elements marked as presentational should be consistently ignored: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (18 characters)
Your title is only 18 characters: “شركة كليات التميّز”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (243 characters)
Your meta description is 243 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
35 internal links, 3 external
The homepage links to 35 pages on coe.com.sa and 3 external pages.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://coe.com.sa/sitemap/.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages share a title
/ and /ar/%D8%A7%D9%84%D8%B5%D9%81%D8%AD%D8%A9-%D8%A7%D9%84%D8%B1%D8%A6%D9%8A%D8%B3%D9%8A%D8%A9 all use the title “شركة كليات التميّز”. Search engines can't tell which page to show for a search, so each competes with the others.
14 pages share a meta description
/ar/%D8%A7%D9%84%D8%B5%D9%81%D8%AD%D8%A9-%D8%A7%D9%84%D8%B1%D8%A6%D9%8A%D8%B3%D9%8A%D8%A9, /ar/%D9%85%D9%86-%D9%86%D8%AD%D9%86, /ar/%D8%A7%D9%84%D8%AE%D8%AF%D9%85%D8%A7%D8%AA, /ar/%D8%A7%D9%84%D8%A8%D8%B1%D8%A7%D9%85%D8%AC, /ar/%D8%A7%D9%84%D8%B4%D8%B1%D9%83%D8%A7%D8%A1 and /ar/%D8%A7%D9%84%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%85%D9%8A and 8 others use the same meta description. A description written for each page earns more clicks.
7 pages without an H1
/ar/%D8%A7%D9%84%D8%B5%D9%81%D8%AD%D8%A9-%D8%A7%D9%84%D8%B1%D8%A6%D9%8A%D8%B3%D9%8A%D8%A9, /ar/%D9%85%D9%86-%D9%86%D8%AD%D9%86, /ar/%D8%A7%D9%84%D8%AE%D8%AF%D9%85%D8%A7%D8%AA, /ar/%D8%A7%D9%84%D8%A8%D8%B1%D8%A7%D9%85%D8%AC, /ar/%D8%A7%D9%84%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%85%D9%8A and /ar/%D8%AA%D9%88%D8%A7%D8%B5%D9%84-%D9%85%D8%B9%D9%86%D8%A7 and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
14 pages with very little text
/ar/%D8%A7%D9%84%D8%B5%D9%81%D8%AD%D8%A9-%D8%A7%D9%84%D8%B1%D8%A6%D9%8A%D8%B3%D9%8A%D8%A9, /ar/%D9%85%D9%86-%D9%86%D8%AD%D9%86, /ar/%D8%A7%D9%84%D8%AE%D8%AF%D9%85%D8%A7%D8%AA, /ar/%D8%A7%D9%84%D8%A8%D8%B1%D8%A7%D9%85%D8%AC, /ar/%D8%A7%D9%84%D8%B4%D8%B1%D9%83%D8%A7%D8%A1 and /ar/%D8%A7%D9%84%D9%85%D8%B1%D9%83%D8%B2-%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%85%D9%8A and 8 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://coe.com.sa/media/xwohesa2/%D9%84%D9%84%D8%A7%D8%B7%D9%84%D8%A7%D8%B9-%D8%B9%D9%84%D9%89-%D8%A7%D9%84%D8%AA%D9%82%D8%B1%D9%8A%D8%B1.png?rmode=max&width=291&height=500.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.
2 checks passed
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
3 broken links to your own pages
3 links from your homepage to your own site are broken, for example https://coe.com.sa/media/d4xl10hi/26ar.pdf (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (coe.com.sa).
Valid certificate (87 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for coe.com.sa and is valid for another 87 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
Domain and trust
No CAA record
coe.com.sa has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Only about 48 words
The homepage has only about 48 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 28 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be coe.com.sa is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a:FMG.nourmail.com.sa a:esg.onsahaba.com ip4:88.209.165.117 ip4:88.209.165.118 ip4:93.189.101.47 -all”.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Detasad
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 57 issues on coe.com.sa, including 22 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.