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cofense.com website review

Visit site (opens in a new tab)Reviewed 4 November 202647 issues · 106 checks

This review found 47 issues worth fixing on cofense.com, 21 of them high impact, across 106 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.4 s2.6 sMay 16Oct 314.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20265.1 s
May 23, 20265.2 s
May 30, 20264.8 s
Jun 6, 20265.9 s
Jun 13, 20265.9 s
Jun 20, 20265.8 s
Jun 27, 20265.5 s
Jul 4, 20264.6 s
Jul 11, 20264.3 s
Jul 18, 20264.1 s
Jul 25, 20264.3 s
Aug 1, 20264.8 s
Aug 8, 20265.3 s
Aug 15, 20265.7 s
Aug 22, 20265.7 s
Aug 29, 20265.2 s
Sep 5, 20265.0 s
Sep 12, 20264.5 s
Sep 19, 20263.8 s
Sep 26, 20263.3 s
Oct 3, 20263.1 s
Oct 10, 20263.4 s
Oct 17, 20263.7 s
Oct 24, 20263.8 s
Oct 31, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
443 ms241 msMay 16Oct 31322 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026381 ms
May 23, 2026385 ms
May 30, 2026391 ms
Jun 6, 2026382 ms
Jun 13, 2026376 ms
Jun 20, 2026377 ms
Jun 27, 2026369 ms
Jul 4, 2026372 ms
Jul 11, 2026361 ms
Jul 18, 2026338 ms
Jul 25, 2026341 ms
Aug 1, 2026344 ms
Aug 8, 2026355 ms
Aug 15, 2026404 ms
Aug 22, 2026415 ms
Aug 29, 2026411 ms
Sep 5, 2026420 ms
Sep 12, 2026364 ms
Sep 19, 2026323 ms
Sep 26, 2026301 ms
Oct 3, 2026264 ms
Oct 10, 2026277 ms
Oct 17, 2026306 ms
Oct 24, 2026305 ms
Oct 31, 2026322 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cofense.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cofense.com at 0.4 s0.4 s
  2. cofense.com at 0.8 s0.8 s
  3. cofense.com at 1.1 s1.1 s
  4. cofense.com at 1.5 s1.5 s
  5. cofense.com at 1.9 s1.9 s
  6. cofense.com at 2.3 s2.3 s
  7. cofense.com at 2.6 s2.6 s
  8. cofense.com at 3.0 s3.0 s

cofense.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix32
  • Improve image delivery

    12.2 s · 5.9 MB

    5 images could be 5.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 12.2 s faster on a phone.

  • Use efficient cache lifetimes

    5.4 s · 1.0 MB

    30 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Reduce unused JavaScript

    2.5 s · 693 KiB

    About 693 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Render-blocking requests

    1.5 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 740 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Unpkg and Hubspot and others), adding 1.1 MB and 1.8 s of main-thread time.

  • Reduce unused CSS

    450 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 404 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.2 s

    6.2 s

    Real visitors wait 6.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.6 s

    4.6 s

    Real visitors see the first content after 4.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 46.8 s

    46.8 s

    Your largest element takes 46.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AI Built for Phishing Stops Entire Campaigns Automatically …”.

  • Time to Interactive: 46.8 s

    46.8 s

    The page becomes fully interactive after 46.8 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Real-user INP: 422 ms

    422 ms

    Real visitors wait 422 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 381 ms to 322 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.1 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

4 to fix28
  • Page weight: 14.0 MB in 106 requests

    14.0 MB

    Your homepage downloads 14.0 MB in 106 requests on a phone: images 7.6 MB (32), other files 4.7 MB (30) and scripts 1.5 MB (34). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.3 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    1.6 MB

    2 images are downloaded at several times the size a phone draws them, for example metric-header.webp at 2,380 px wide, shown at 350 px. Resized copies would save about 1.6 MB.

  • 1 image below the first screen load straight away

    1 image further down the page (1.8 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 4.0 g of CO₂ per visit

    3.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.97 g of CO₂e: 476.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 9192
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9176
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“AI Built for Phishing” and “See What AI Built for Phishing Can Do”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 70 internal links, 5 external

    The homepage links to 70 pages on cofense.com and 5 external pages.

3 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “Phishing Defense Powered by AI & Human Insight | Cofense”.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://cofense.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,090 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /beyond-human-risk-measuring-secure-behavior-with-an-ai-driven-platform has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187125267&tm=gtm002&Ver=2&mid=f35ad1e2-c85a-4d98-98fc-2ba0f29f4019&bo=1&sid=a1544d70d89d11f1b74f7d8460ed7534&vid=a1546ca0d89d11f186aebfb5acb3fbc5&vids=1&msclkid=N&gtm_.

  • 5 small tap targets

    5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Error initializing homeHeroSlider: TypeError: Failed to execute 'getComputedStyle' on 'Window': parameter 1 is not of t…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • http:// does not redirect

    http://cofense.com does not redirect to https, so some visitors land on the insecure version.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cofense.com).

  • Valid certificate (134 days left)

    The certificate from DigiCert Inc · Thawte TLS RSA CA G1 verifies for cofense.com and is valid for another 134 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 34 links work

    All 34 links checked from your homepage (30 internal, 4 external) answered without errors.

Domain and trust

  • DNSSEC is off

    cofense.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 9 years old

    9 years

    cofense.com was registered in Oct 2017 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazon.com, amazonaws.com, amazontrust.com and awstrust.com to issue certificates for cofense.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2028

    cofense.com is registered until Oct 2028.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 561 words of copy

    The homepage carries about 561 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More” and “Request A Demo”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Learn More”, “Get a Demo” and “Request A Demo”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mail.zendesk.com include:cust-spf.exacttarget.com include:amazonses.c…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
Analytics
Google Analytics | Google Tag Manager
Hosting
DataBank Holdings, Ltd.

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on cofense.com, including 21 speed issues, 7 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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