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coit.com website review

Visit site (opens in a new tab)Reviewed 3 November 202628 issues · 96 checks

This review found 28 issues worth fixing on coit.com, 6 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s3.3 sMay 16Oct 313.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.4 s
May 23, 20264.2 s
May 30, 20264.0 s
Jun 6, 20263.8 s
Jun 13, 20263.7 s
Jun 20, 20263.7 s
Jun 27, 20263.8 s
Jul 4, 20263.9 s
Jul 11, 20264.0 s
Jul 18, 20264.2 s
Jul 25, 20264.3 s
Aug 1, 20264.3 s
Aug 8, 20264.2 s
Aug 15, 20264.1 s
Aug 22, 20263.9 s
Aug 29, 20263.7 s
Sep 5, 20263.5 s
Sep 12, 20263.4 s
Sep 19, 20263.4 s
Sep 26, 20263.5 s
Oct 3, 20263.6 s
Oct 10, 20263.7 s
Oct 17, 20263.7 s
Oct 24, 20263.7 s
Oct 31, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
242 ms125 msMay 16Oct 31219 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026145 ms
May 30, 2026148 ms
Jun 6, 2026146 ms
Jun 13, 2026149 ms
Jun 20, 2026147 ms
Jun 27, 2026146 ms
Jul 4, 2026146 ms
Jul 11, 2026142 ms
Jul 18, 2026139 ms
Jul 25, 2026138 ms
Aug 1, 2026147 ms
Aug 8, 2026156 ms
Aug 15, 2026168 ms
Aug 22, 2026177 ms
Aug 29, 2026174 ms
Sep 5, 2026176 ms
Sep 12, 2026192 ms
Sep 19, 2026203 ms
Sep 26, 2026219 ms
Oct 3, 2026228 ms
Oct 10, 2026222 ms
Oct 17, 2026220 ms
Oct 24, 2026220 ms
Oct 31, 2026219 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of coit.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. coit.com at 0.4 s0.4 s
  2. coit.com at 0.8 s0.8 s
  3. coit.com at 1.1 s1.1 s
  4. coit.com at 1.5 s1.5 s
  5. coit.com at 1.9 s1.9 s
  6. coit.com at 2.3 s2.3 s
  7. coit.com at 2.6 s2.6 s
  8. coit.com at 3.0 s3.0 s

coit.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix79
  • Render-blocking requests

    1.6 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 6,430 HTML elements

    The page has 6,430 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, CallRail and LiveChat and others), adding 1.4 MB and 911 ms of main-thread time.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 696 ms

    696 ms

    Google Tag Manager costs a phone 696 ms of main-thread work and 691 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 165 KiB

    About 165 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    620 KiB

    About 620 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • LiveChat adds 50 ms

    50 ms

    LiveChat costs a phone 50 ms of main-thread work and 592 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    73 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (73 KiB).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Time to Interactive: 18.5 s

    18.5 s

    The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

  • Tap response (INP) got 51% slower for real visitors

    +51%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 997 ms

    997 ms

    Real visitors wait 997 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 479 ms

    479 ms

    Scripts block taps and scrolling for 479 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.4 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.4 s

    2.4 s

    Your largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Since 1950, COIT has been trusted by homeowners and busines…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix70
  • 1 image over 500 KB

    COIT-cleaning-and-restoration-it.svg weighs 512 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.0 MB in 102 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 102 requests on a phone: scripts 1.6 MB (40), images 1.2 MB (48) and stylesheets 187 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 102.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 0 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 233 internal links, 333 external

    The homepage links to 233 pages on coit.com and 333 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Are you searching for carpet cleaning, upholstery cleaning, or drapery cleaning? Click to work with professionals and t…”.

  • One H1 headline

    Your main headline reads: “US Homepage”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “COIT: Carpet Cleaning, Upholstery Cleaning, and Drapery Cleaners”.

  • Canonical URL set

    The canonical URL is https://www.coit.com/.

  • Structured data in place

    Structured data found: Organization and VideoObject.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.coit.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,205 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 37 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 14 small tap targets

    14 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 3 broken external links

    3 links to other sites are dead, for example https://www.linkedin.com/in/coit-charlotte-1586082b1 (999).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (coit.com).

  • Valid certificate (37 days left)

    The certificate from Let's Encrypt · YR1 verifies for coit.com and is valid for another 37 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://coit.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    coit.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 31 years old

    31 years

    coit.com was registered in Mar 1995 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    coit.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Mar 2027

    coit.com is registered until Mar 2027.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • About 702 words of copy

    The homepage carries about 702 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More” and “Call today at 1-800-367-2648”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Learn More”, “Call today at 1-800-367-2648” and “Schedule an Appointment”.

  • 3 short forms

    3 short forms (4 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 131 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:us._netblocks.mimecast.com include:spf.protection.outlook.com include:spf.coit.com ip4:54.215.68.8 ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Drupal
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Fastly

Hiring

Hiring
2 open roles
Job board
careers page

Company

Employees
205

Upkeep, stack, hiring and company data from programmable.info

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