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colcci.com website review
Visit site (opens in a new tab)Reviewed 3 November 202633 issues · 91 checks
This review found 33 issues worth fixing on colcci.com, 9 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 215 ms |
| May 23, 2026 | 215 ms |
| May 30, 2026 | 218 ms |
| Jun 6, 2026 | 225 ms |
| Jun 13, 2026 | 233 ms |
| Jun 20, 2026 | 238 ms |
| Jun 27, 2026 | 245 ms |
| Jul 4, 2026 | 247 ms |
| Jul 11, 2026 | 247 ms |
| Jul 18, 2026 | 250 ms |
| Jul 25, 2026 | 253 ms |
| Aug 1, 2026 | 253 ms |
| Aug 8, 2026 | 254 ms |
| Aug 15, 2026 | 254 ms |
| Aug 22, 2026 | 254 ms |
| Aug 29, 2026 | 254 ms |
| Sep 5, 2026 | 256 ms |
| Sep 12, 2026 | 265 ms |
| Sep 19, 2026 | 271 ms |
| Sep 26, 2026 | 278 ms |
| Oct 3, 2026 | 284 ms |
| Oct 10, 2026 | 287 ms |
| Oct 17, 2026 | 291 ms |
| Oct 24, 2026 | 295 ms |
| Oct 31, 2026 | 297 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
colcci.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
1.1 s · 1.5 MB3 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (cloudfront.net, RD Station and Google Analytics and others), adding 2.1 MB and 276 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 295 KiB24 files are served with short cache lifetimes, so returning visitors download them again (295 KiB).
cloudfront.net adds 164 ms
164 mscloudfront.net costs a phone 164 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
127 KiBAbout 127 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Legacy JavaScript
6 KiBPolyfills for old browsers add 6 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 92
92/100Your mobile performance score is 92. That is in Google's “good” band (90 and up).
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 278 ms of it running JavaScript. That is comfortably low.
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 307 ms
307 msReal visitors wait 307 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 38% slower for real visitors
+38%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 215 ms to 297 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.3 s
3.3 sYour largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Time to Interactive: 3.3 s
3.3 sThe page is fully interactive after 3.3 s.
Speed Index: 2.5 s
2.5 sVisually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image over 500 KB
1560_banner639289650314277882.webp weighs 1.2 MB. On a phone connection a single image that size takes seconds.
Page weight: 2.2 MB in 40 requests
2.2 MBYour homepage downloads 2.2 MB in 40 requests on a phone: images 1.6 MB (8), scripts 369 KiB (17) and fonts 125 KiB (4). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
1560_banner639289650314277882.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
50 KiB1 image is downloaded at several times the size a phone draws it, for example grupo-vip-Colcci.png at 600 px wide, shown at 80 px. Resized copies would save about 50 KiB.
1 image in older formats
1 image (60 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (ClothingStore, Organization and VideoObject) but with 1 problem, for example “VideoObject: contentUrl is not an absolute URL ("https://d22bdoztbv0mbd.cloudfront.net/Custom/Conte…”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
58 internal links, 12 external
The homepage links to 58 pages on colcci.com and 12 external pages.
6 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Descubra a nova coleção da Colcci. Roupas femininas e masculinas que combinam vibe urbana, conforto e atitude. Garanta …”.
One H1 headline
Your main headline reads: “Colcci: tendências de moda, jeans premium e atitude urbana”.
Title: 56 characters
Your title is a healthy 56 characters: “Colcci | Loja Oficial | Moda Feminina, Masculina e Jeans”.
Canonical URL set
The canonical URL is https://www.colcci.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.colcci.com.br//sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes /llms.txt (7 KiB, 54 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
35 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.colcci.com.br/conteudo/politica-de-privacidade (404).
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (colcci.com.br).
Valid certificate (34 days left)
The certificate from Let's Encrypt · YR1 verifies for colcci.com and is valid for another 34 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://colcci.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
colcci.com.br has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
colcci.com.br's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearscolcci.com.br was registered in Feb 1996. An established domain carries more trust with email providers and search engines.
Registered until Feb 2031
colcci.com.br is registered until Feb 2031.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 120 words
The homepage has only about 120 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
6 short forms
6 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
No DMARC policy
colcci.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:200.180.83.64/29 ip4:200.180.36.160/29 ip4:201.25.198.128/26 ip4:200.247.166.16/28 ip4:187.4.205.9/28 includ…”.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on colcci.com, including 12 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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