Website review, no card needed

colcci.com logo

colcci.com website review

Visit site (opens in a new tab)Reviewed 3 November 202633 issues · 91 checks

This review found 33 issues worth fixing on colcci.com, 9 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.9 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.3 s
Sep 12, 20262.5 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
309 ms203 msMay 16Oct 31297 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026215 ms
May 23, 2026215 ms
May 30, 2026218 ms
Jun 6, 2026225 ms
Jun 13, 2026233 ms
Jun 20, 2026238 ms
Jun 27, 2026245 ms
Jul 4, 2026247 ms
Jul 11, 2026247 ms
Jul 18, 2026250 ms
Jul 25, 2026253 ms
Aug 1, 2026253 ms
Aug 8, 2026254 ms
Aug 15, 2026254 ms
Aug 22, 2026254 ms
Aug 29, 2026254 ms
Sep 5, 2026256 ms
Sep 12, 2026265 ms
Sep 19, 2026271 ms
Sep 26, 2026278 ms
Oct 3, 2026284 ms
Oct 10, 2026287 ms
Oct 17, 2026291 ms
Oct 24, 2026295 ms
Oct 31, 2026297 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of colcci.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. colcci.com at 0.4 s0.4 s
  2. colcci.com at 0.8 s0.8 s
  3. colcci.com at 1.1 s1.1 s
  4. colcci.com at 1.5 s1.5 s
  5. colcci.com at 1.9 s1.9 s
  6. colcci.com at 2.3 s2.3 s
  7. colcci.com at 2.6 s2.6 s
  8. colcci.com at 3.0 s3.0 s

colcci.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix92
  • Improve image delivery

    1.1 s · 1.5 MB

    3 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cloudfront.net, RD Station and Google Analytics and others), adding 2.1 MB and 276 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 295 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (295 KiB).

  • cloudfront.net adds 164 ms

    164 ms

    cloudfront.net costs a phone 164 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    127 KiB

    About 127 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 278 ms of it running JavaScript. That is comfortably low.

  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 307 ms

    307 ms

    Real visitors wait 307 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 38% slower for real visitors

    +38%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 215 ms to 297 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Time to Interactive: 3.3 s

    3.3 s

    The page is fully interactive after 3.3 s.

  • Speed Index: 2.5 s

    2.5 s

    Visually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix53
  • 1 image over 500 KB

    1560_banner639289650314277882.webp weighs 1.2 MB. On a phone connection a single image that size takes seconds.

  • Page weight: 2.2 MB in 40 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 40 requests on a phone: images 1.6 MB (8), scripts 369 KiB (17) and fonts 125 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1560_banner639289650314277882.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    50 KiB

    1 image is downloaded at several times the size a phone draws it, for example grupo-vip-Colcci.png at 600 px wide, shown at 80 px. Resized copies would save about 50 KiB.

  • 1 image in older formats

    1 image (60 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.6 g of CO₂ per visit

    0.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8892
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 1 problem

    Structured data found (ClothingStore, Organization and VideoObject) but with 1 problem, for example “VideoObject: contentUrl is not an absolute URL ("https://d22bdoztbv0mbd.cloudfront.net/Custom/Conte…”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 58 internal links, 12 external

    The homepage links to 58 pages on colcci.com and 12 external pages.

6 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Descubra a nova coleção da Colcci. Roupas femininas e masculinas que combinam vibe urbana, conforto e atitude. Garanta …”.

  • One H1 headline

    Your main headline reads: “Colcci: tendências de moda, jeans premium e atitude urbana”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Colcci | Loja Oficial | Moda Feminina, Masculina e Jeans”.

  • Canonical URL set

    The canonical URL is https://www.colcci.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.colcci.com.br//sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 54 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    35 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.colcci.com.br/conteudo/politica-de-privacidade (404).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (colcci.com.br).

  • Valid certificate (34 days left)

    The certificate from Let's Encrypt · YR1 verifies for colcci.com and is valid for another 34 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://colcci.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    colcci.com.br has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    colcci.com.br's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    colcci.com.br was registered in Feb 1996. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2031

    colcci.com.br is registered until Feb 2031.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 120 words

    The homepage has only about 120 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

2 to fix40
  • No DMARC policy

    colcci.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:200.180.83.64/29 ip4:200.180.36.160/29 ip4:201.25.198.128/26 ip4:200.247.166.16/28 ip4:187.4.205.9/28 includ…”.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on colcci.com, including 12 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25