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coldjet.com website review

Visit site (opens in a new tab)Reviewed 2 November 202631 issues · 104 checks

This review found 31 issues worth fixing on coldjet.com, 10 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
151 ms109 msMay 16Oct 31145 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026114 ms
May 23, 2026114 ms
May 30, 2026116 ms
Jun 6, 2026119 ms
Jun 13, 2026121 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026118 ms
Jul 11, 2026119 ms
Jul 18, 2026120 ms
Jul 25, 2026119 ms
Aug 1, 2026121 ms
Aug 8, 2026121 ms
Aug 15, 2026125 ms
Aug 22, 2026128 ms
Aug 29, 2026133 ms
Sep 5, 2026137 ms
Sep 12, 2026136 ms
Sep 19, 2026136 ms
Sep 26, 2026134 ms
Oct 3, 2026133 ms
Oct 10, 2026138 ms
Oct 17, 2026144 ms
Oct 24, 2026146 ms
Oct 31, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix51
  • Reduce unused JavaScript

    1.4 s · 284 KiB

    About 284 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Optanon and Cloudflare), adding 669 KiB and 646 ms of main-thread time.

  • Google Tag Manager adds 494 ms

    494 ms

    Google Tag Manager costs a phone 494 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 97 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (97 KiB).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.4 s

    8.4 s

    Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Man with ColdJet maschine”.

  • Total Blocking Time: 882 ms

    882 ms

    Scripts block taps and scrolling for 882 ms in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 8.5 s

    8.5 s

    The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

  • Real-user CLS: 0.23

    0.23

    For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 114 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 168 ms

    168 ms

    Real visitors wait 168 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 734 ms

    734 ms

    Real visitors wait 734 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 36.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.1 MB in 34 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 34 requests on a phone: scripts 636 KiB (9), fonts 149 KiB (6) and images 140 KiB (5). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8287
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 54 text elements with low contrast

    54 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 21 images without alt text

    21 images have no alt text, which hurts accessibility and image search.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8583
  • Title is long (77 characters)

    Your title is 77 characters, so Google will cut it off around 60: “Dry Ice Blasting & Cleaning Equipment - Dry Ice Production Systems | Cold Jet”.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 151 internal links, 16 external

    The homepage links to 151 pages on coldjet.com and 16 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Cold Jet: Leading Dry Ice Solutions Manufacturer”.

  • Canonical URL set

    The canonical URL is https://www.coldjet.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.coldjet.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,470 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (27 KiB, 164 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page slow to respond

    /dry-ice-blasting/industries/medical-equipment took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    82 of 92 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • http:// does not redirect

    http://coldjet.com does not redirect to https, so some visitors land on the insecure version.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://coldjet.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (coldjet.com).

  • Valid certificate (62 days left)

    The certificate from Let's Encrypt · YE1 verifies for coldjet.com and is valid for another 62 days.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

4 checks passed
  • Domain is 29 years old

    29 years

    coldjet.com was registered in Dec 1996 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only comodoca.com, digicert.com, letsencrypt.org and pki.goog to issue certificates for coldjet.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    coldjet.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Dec 2035

    coldjet.com is registered until Dec 2035.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 36 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,350 words of copy

    The homepage carries about 1,350 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “How to Buy” and “Contact Us”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “How to Buy”, “Contact Us” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar, HubSpot and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:3271929.spf07.hubspotemail.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Analytics
Google Tag Manager | Hotjar
Hosting
Cloudflare

Company

Employees
142

Upkeep, stack, hiring and company data from programmable.info

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