collinsdebden.com.sg website review

hcaptcha.com costs a phone 1.4 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.3 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (hcaptcha.com, YouTube and Google Tag Manager and others), adding 4.2 MB and 2.5 s of main-thread time.

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

12 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 153 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

YouTube costs a phone 406 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

19 long tasks block the main thread while loading, the longest for 393 ms. During a long task the page ignores taps.

Google Tag Manager costs a phone 339 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 205 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 files are served with short cache lifetimes, so returning visitors download them again (163 KiB).

Polyfills for old browsers add 76 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.73 (75th percentile). Good is under 0.1.

The layout shifts by 1.507 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 41.0 s. Good is under 3.8 s.

Visually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 958 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 8.1 MB in 455 requests on a phone: scripts 3.5 MB (186), images 2.3 MB (39) and other files 1.0 MB (186). Under 2 MB keeps phones on slow connections fast.

6 images are downloaded at several times the size a phone draws them, for example 934b09b3-7a85-4b7c-94a8-57398fe0f88f.png at 1,254 px wide, shown at 234 px. Resized copies would save about 641 KiB.

6 images further down the page (716 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 276.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 elements hidden from screen readers can still receive keyboard focus.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

1 frame has no title, so screen-reader users cannot tell what it contains.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

16 form fields have no label, so screen readers announce an empty box and autofill guesses.

10 visible links have no text or label, so screen readers cannot say where they go.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 48 characters: “The World's Leading Diary & Stationery Supplier.”. 70 to 160 characters is enough to sell the click.

5 links have no real href, so search engines can't follow them.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 90 pages on collinsdebden.com.sg and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://collinsdebden.com.sg/pages/wishlist, which answers with an error. Visitors hit a dead end and search engines drop it.

https://collinsdebden.com.sg/collections/diaries, https://collinsdebden.com.sg/collections/essentials, https://collinsdebden.com.sg/collections/edge-1, https://collinsdebden.com.sg/collections/diaries-legacy, https://collinsdebden.com.sg/collections/business and https://collinsdebden.com.sg/collections/billy-blue-college-of-design and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://collinsdebden.com.sg/collections/diaries, https://collinsdebden.com.sg/collections/essentials, https://collinsdebden.com.sg/collections/edge-1, https://collinsdebden.com.sg/collections/diaries-legacy, https://collinsdebden.com.sg/collections/business and https://collinsdebden.com.sg/collections/billy-blue-college-of-design and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://collinsdebden.com.sg/collections/diaries-legacy, https://collinsdebden.com.sg/collections/business, https://collinsdebden.com.sg/collections/billy-blue-college-of-design, https://collinsdebden.com.sg/collections/glasgow-school-of-art and https://collinsdebden.com.sg/collections/diaries-week-to-view took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

5 images failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0593/4881/1947/t/9/assets/i-currency-1.png?v=5653372019488774628.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your longest form asks for 13 fields (0 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 338 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.