Website review, no card needed

comet.it logo

comet.it website review

Visit site (opens in a new tab)Reviewed 19 October 202648 issues · 108 checks

This review found 48 issues worth fixing on comet.it, 20 of them high impact, across 108 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 2Oct 171.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.3 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
169 ms143 msMay 2Oct 17160 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026153 ms
May 9, 2026150 ms
May 16, 2026146 ms
May 23, 2026146 ms
May 30, 2026148 ms
Jun 6, 2026151 ms
Jun 13, 2026155 ms
Jun 20, 2026158 ms
Jun 27, 2026161 ms
Jul 4, 2026162 ms
Jul 11, 2026162 ms
Jul 18, 2026160 ms
Jul 25, 2026156 ms
Aug 1, 2026155 ms
Aug 8, 2026158 ms
Aug 15, 2026162 ms
Aug 22, 2026163 ms
Aug 29, 2026166 ms
Sep 5, 2026163 ms
Sep 12, 2026161 ms
Sep 19, 2026160 ms
Sep 26, 2026158 ms
Oct 3, 2026158 ms
Oct 10, 2026158 ms
Oct 17, 2026160 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of comet.it (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. comet.it at 0.4 s0.4 s
  2. comet.it at 0.8 s0.8 s
  3. comet.it at 1.1 s1.1 s
  4. comet.it at 1.5 s1.5 s
  5. comet.it at 1.9 s1.9 s
  6. comet.it at 2.3 s2.3 s
  7. comet.it at 2.6 s2.6 s
  8. comet.it at 3.0 s3.0 s

comet.it does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix44
  • Use efficient cache lifetimes

    6.9 s · 5.5 MB

    59 files are served with short cache lifetimes, so returning visitors download them again (5.5 MB).

  • Improve image delivery

    1.2 s · 4.4 MB

    14 images could be 4.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.9 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Font display

    450 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

  • Reduce unused JavaScript

    274 KiB

    About 274 KiB of JavaScript is downloaded but never used on this page.

  • 2,424 HTML elements

    The page has 2,424 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 616 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, iubenda and Reevoo and others), adding 707 KiB and 254 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.2 s

    14.2 s

    Your largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Volantino”.

  • Time to Interactive: 25.2 s

    25.2 s

    The page becomes fully interactive after 25.2 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.383

    0.383

    The layout shifts by 0.383 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 153 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 139 ms

    139 ms

    Real visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 455 ms

    455 ms

    Real visitors wait 455 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 87 ms

    87 ms

    Scripts block the page for only 87 ms while loading. Good is under 200 ms.

Images and page weight

6 to fix19
  • Page weight: 9.8 MB in 130 requests

    9.8 MB

    Your homepage downloads 9.8 MB in 130 requests on a phone: images 8.4 MB (50), fonts 703 KiB (7) and scripts 615 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 13 images far larger than shown

    3.6 MB

    13 images are downloaded at several times the size a phone draws them, for example Essenziali_accessori_tech_sul_desktop.png at 1,745 px wide, shown at 80 px. Resized copies would save about 3.6 MB.

  • 3 images over 500 KB

    3 images weigh 2.9 MB together. On a phone connection a single image that size takes seconds.

  • 30 images in older formats

    30 images (7.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    c5894430beb5a5b04ddabd2005f24d3f-6ac76cd2b822a9.44611948-COM is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 14 images below the first screen load straight away

    14 images further down the page (982 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.78 g of CO₂e: 333.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

14 to fixGoogle 7284
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 24 tap targets too small

    24 tap targets are too small or too close together to hit reliably with a finger.

  • Orphan list items

    Some list items are not inside a list.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 15 images without alt text

    15 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (36 elements)

    All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (7 elements)

    ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Comet Online - Elettrodomestici, Informatica, Smartphone e Tecnologia”.

  • 6 H1 headlines

    There are 6 <h1> headlines (“Parola di Comet”, “In evidenza per te Tutte le nostre Promozioni” and “Dicono di noi”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 8 links crawlers can't follow

    8 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 338 internal links, 16 external

    The homepage links to 338 pages on comet.it and 16 external pages.

5 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Scopri le migliori offerte di elettrodomestici, smartphone, computer e informatica su Comet.it. Acquista o ordina onlin…”.

  • Canonical URL set

    The canonical URL is https://www.comet.it/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.comet.it/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,452 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 17 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 2 pages without a meta description

    /volantino and /cashback/canon-rimborso have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /it/faq-domande-frequenti, whose canonical is /faq. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /contattaci, /cashback/canon-rimborso and /cashback/philips-sonicare-oral-b have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 159 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9697
  • 6 distorted images

    6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    186 of 200 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 90 days; one year is the recommended minimum.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block, 1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (comet.it).

  • Valid certificate (93 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for comet.it and is valid for another 93 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://comet.it redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors.

Domain and trust

  • No CAA record

    comet.it has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,520 words of copy

    The homepage carries about 1,520 words of visible text.

2 checks passed
  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix40
  • No DMARC policy

    comet.it has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    comet.it has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:195.120.124.0/24 mx include:amazonses.com -all”.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Hiring

Hiring
3 open roles
Teams
Engineering (2), Customer Success (1)
Job board
greenhouse

Company

Founded
1967
Headquarters
Bologna

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 48 issues on comet.it, including 14 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25