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communityaxe.com website review

Visit site (opens in a new tab)Reviewed 9 November 202629 issues · 86 checks

This review found 29 issues worth fixing on communityaxe.com, 7 of them high impact, across 86 checks. The most urgent: 9 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of communityaxe.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. communityaxe.com at 0.4 s0.4 s
  2. communityaxe.com at 0.8 s0.8 s
  3. communityaxe.com at 1.2 s1.2 s
  4. communityaxe.com at 1.6 s1.6 s
  5. communityaxe.com at 1.9 s1.9 s
  6. communityaxe.com at 2.3 s2.3 s
  7. communityaxe.com at 2.7 s2.7 s
  8. communityaxe.com at 3.1 s3.1 s

communityaxe.com does not allow embedding, so this is Google's rendering of the page.

Speed

2 to fix63
  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, staq-cdn.com and cloudfront.net and others), adding 360 KiB and 298 ms of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    150 ms · 44 KiB

    About 44 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    35 KiB

    4 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    11 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix60
  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “two humans tapping axes”.

  • Total Blocking Time: 611 ms

    611 ms

    Scripts block taps and scrolling for 611 ms in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 5.8 s

    5.8 s

    The page becomes fully interactive after 5.8 s. Good is under 3.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.35 g of CO₂e: 42.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.2 MB in 147 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 147 requests on a phone: other files 615 KiB (57), scripts 338 KiB (61) and fonts 157 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 4 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9273
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (22 characters)

    Your title is only 22 characters: “Community Axe Throwing”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 17 internal links, 1 external

    The homepage links to 17 pages on communityaxe.com and 1 external page.

4 checks passed
  • Canonical URL set

    The canonical URL is https://communityaxe.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://communityaxe.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix78
  • 1 page points its canonical at the homepage

    /products/booster-battle-1 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /products/booster-battle-1 all use the title “Community Axe Throwing”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    /collections/leagues, /pages/waiver, /products/booster-battle-1, /policies/privacy-policy and /policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 internal pages checked

    We fetched 7 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 7 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (communityaxe.com).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YE2 verifies for communityaxe.com and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://communityaxe.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 11 links work

    All 11 links checked from your homepage (10 internal, 1 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 64 days

    communityaxe.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    communityaxe.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    communityaxe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 3 years old

    3 years

    communityaxe.com was registered in Jan 2023 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

6 to fix61
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 131 words

    The homepage has only about 131 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book Now”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Book Now” and “SHOP”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Email authentication

3 to fix25
  • No SPF record

    communityaxe.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be communityaxe.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 25/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Xb Announcement Bar · Https Appointly Com · printful.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on communityaxe.com, including 7 speed issues, 5 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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