compasscoffee.com website review

A phone's processor spends 5.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Hotjar and others), adding 1.0 MB and 834 ms of main-thread time.

Google Tag Manager costs a phone 449 ms of main-thread work and 519 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 286 requests on a phone: images 1.7 MB (35), scripts 1.3 MB (64) and other files 1.2 MB (170). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example ill_candycane.png at 500 px wide, shown at 64 px. Resized copies would save about 89 KiB.

1 image further down the page (49 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 element hidden from screen readers can still receive keyboard focus.

5 images have no alt text, which hurts accessibility and image search.

2 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements marked as presentational should be consistently ignored: 3 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (3 elements).

Your <h1> is empty.

The homepage links to 101 pages on compasscoffee.com and 16 external pages.

Your homepage links to https://www.compasscoffee.com/pages/compass-coffee-subscriptions, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.compasscoffee.com/pages/your-coffee-journey-starts-here and https://www.compasscoffee.com/pages/compass-coffee-subscribe-and-save have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 585 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.