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compound-digital.com website review

Visit site (opens in a new tab)Reviewed 9 November 202622 issues · 57 checks

This review found 22 issues worth fixing on compound-digital.com, 8 of them high impact, across 57 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of compound-digital.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. compound-digital.com at 0.5 s0.5 s
  2. compound-digital.com at 1.1 s1.1 s
  3. compound-digital.com at 1.6 s1.6 s
  4. compound-digital.com at 2.2 s2.2 s
  5. compound-digital.com at 2.7 s2.7 s
  6. compound-digital.com at 3.3 s3.3 s
  7. compound-digital.com at 3.8 s3.8 s
  8. compound-digital.com at 4.4 s4.4 s

Speed

7 to fix67
  • Reduce unused JavaScript

    1.2 s · 489 KiB

    About 489 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    750 ms · 225 KiB

    4 images could be 225 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.0 MB and 728 ms of main-thread time.

  • Render-blocking requests

    750 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Google Tag Manager adds 462 ms

    462 ms

    Google Tag Manager costs a phone 462 ms of main-thread work and 639 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    256 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (256 KiB).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 722 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix59
  • Largest Contentful Paint: 6.6 s

    6.6 s

    Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Compound Digital: qualified sales calls from paid ads”.

  • Time to Interactive: 12.0 s

    12.0 s

    The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

  • Total Blocking Time: 388 ms

    388 ms

    Scripts block taps and scrolling for 388 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

  • Speed Index: 1.9 s

    1.9 s

    Visually, the page fills in at 1.9 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

100
  • About 0.6 g of CO₂ per visit

    0.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 66.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.9 MB in 64 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 64 requests on a phone: scripts 1.1 MB (13), images 688 KiB (28) and fonts 93 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9698
  • 51 text elements with low contrast

    51 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10072
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (75 characters)

    Your title is 75 characters, so Google will cut it off around 60: “Compound Digital · Paid Ads That Fill Your Calendar With Buyers Who Can Pay”.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (188 characters)

    Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

4 checks passed
  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://compound-digital.com/sitemap.xml.

AI search readiness

1 to fix75
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 1,897 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No llms.txt

    There is no https://compound-digital.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    5 of 5 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,897 words of copy

    The homepage carries about 1,897 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET MY FREE GROWTH AUDIT →”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at compound-digital.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 22 issues on compound-digital.com, including 10 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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