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conceiveplus.ca website review

Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 102 checks

This review found 33 issues worth fixing on conceiveplus.ca, 14 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.4 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20263.1 s
Jul 4, 20263.2 s
Jul 11, 20263.3 s
Jul 18, 20263.2 s
Jul 25, 20263.0 s
Aug 1, 20262.8 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.8 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
185 ms104 msMay 16Oct 31143 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026128 ms
May 30, 2026125 ms
Jun 6, 2026121 ms
Jun 13, 2026130 ms
Jun 20, 2026137 ms
Jun 27, 2026135 ms
Jul 4, 2026147 ms
Jul 18, 2026142 ms
Jul 25, 2026148 ms
Aug 1, 2026162 ms
Aug 8, 2026170 ms
Aug 15, 2026175 ms
Aug 22, 2026176 ms
Aug 29, 2026169 ms
Sep 5, 2026163 ms
Sep 12, 2026153 ms
Sep 19, 2026142 ms
Sep 26, 2026141 ms
Oct 3, 2026141 ms
Oct 10, 2026141 ms
Oct 17, 2026145 ms
Oct 24, 2026142 ms
Oct 31, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of conceiveplus.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. conceiveplus.ca at 0.4 s0.4 s
  2. conceiveplus.ca at 0.9 s0.9 s
  3. conceiveplus.ca at 1.3 s1.3 s
  4. conceiveplus.ca at 1.7 s1.7 s
  5. conceiveplus.ca at 2.1 s2.1 s
  6. conceiveplus.ca at 2.6 s2.6 s
  7. conceiveplus.ca at 3.0 s3.0 s
  8. conceiveplus.ca at 3.4 s3.4 s

conceiveplus.ca does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix54
  • Reduce unused JavaScript

    1.4 s · 327 KiB

    About 327 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,693 HTML elements

    The page has 4,693 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (negate.io, Shopify and Google Tag Manager and others), adding 768 KiB and 905 ms of main-thread time.

  • negate.io adds 406 ms

    406 ms

    negate.io costs a phone 406 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 53 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

  • Render-blocking requests

    350 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Shopify adds 261 ms

    261 ms

    Shopify costs a phone 261 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    273 KiB

    13 images could be 273 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 9.3 s

    9.3 s

    The page becomes fully interactive after 9.3 s. Good is under 3.8 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 421 ms

    421 ms

    Scripts block taps and scrolling for 421 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 142 ms

    142 ms

    Real visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 718 ms

    718 ms

    Real visitors wait 718 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.4 MB in 206 requests

    10.4 MB

    Your homepage downloads 10.4 MB in 206 requests on a phone: media 8.1 MB (2), scripts 941 KiB (65) and other files 703 KiB (87). Under 2 MB keeps phones on slow connections fast.

  • About 3.0 g of CO₂ per visit

    2.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.96 g of CO₂e: 354.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8293
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (270 characters)

    Your meta description is 270 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 131 internal links, 15 external

    The homepage links to 131 pages on conceiveplus.ca and 15 external pages.

6 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “Conceive Plus Canada | Fertility Products – Conceive Plus®”.

  • Canonical URL set

    The canonical URL is https://conceiveplus.ca/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://conceiveplus.ca/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,113 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (17 KiB, 94 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    /tools/tracking has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    34 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://conceiveplus-us.myshopify.com/account/login.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (conceiveplus.ca).

  • Valid certificate (53 days left)

    The certificate from Let's Encrypt · YE2 verifies for conceiveplus.ca and is valid for another 53 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://conceiveplus.ca redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 17 did not answer within 5 s.

Domain and trust

  • No CAA record

    conceiveplus.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    conceiveplus.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 15 years old

    15 years

    conceiveplus.ca was registered in Sep 2011 through Go Daddy Domains Canada, Inc. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    conceiveplus.ca is registered until Sep 2027.

Content and conversion

3 to fix83
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,006 words of copy

    The homepage carries about 1,006 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP BESTSELLERS”.

  • 35 calls to action

    The homepage has 35 calls to action, for example “SHOP”, “SHOP BESTSELLERS” and “SHOP BUNDLES”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

2 to fix0
  • No DMARC policy

    conceiveplus.ca has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    conceiveplus.ca has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    conceiveplus.ca has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pandectes Gdpr · Tinyseo Ai Seo Speed · Okendo · Hreflang Manager · Seal Subscriptions · Sami Wholesale · Popsixle · Elevar Conversion Tracking · Uppromote Affiliate · Simprosys Google Shopping Feed · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Orbe Geolocation · Section Factory · Affliate By Secomapp · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on conceiveplus.ca, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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