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conconow.com website review

Visit site (opens in a new tab)Reviewed 29 October 202650 issues · 114 checks

This review found 50 issues worth fixing on conconow.com, 15 of them high impact, across 114 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.0 sMay 9Oct 243.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.4 s
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20263.0 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.5 s
Jul 18, 20262.2 s
Jul 25, 20262.6 s
Aug 1, 20262.3 s
Aug 8, 20262.7 s
Aug 15, 20262.8 s
Aug 22, 20262.6 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.4 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
90 ms74 msMay 9Sep 1987 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202676 ms
May 16, 202677 ms
May 23, 202683 ms
May 30, 202679 ms
Jun 6, 202686 ms
Jun 13, 202688 ms
Jun 20, 202681 ms
Jun 27, 202686 ms
Jul 4, 202687 ms
Jul 11, 202680 ms
Jul 18, 202685 ms
Aug 8, 202685 ms
Aug 15, 202685 ms
Aug 22, 202683 ms
Aug 29, 202685 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix55
  • Reduce unused JavaScript

    3.5 s · 657 KiB

    About 657 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Render-blocking requests

    3.9 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

  • Improve image delivery

    3.0 MB

    9 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and popt.in and others), adding 1.8 MB and 836 ms of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 144 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (144 KiB).

  • Reduce unused CSS

    590 ms · 212 KiB

    About 212 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 590 ms faster on a phone.

  • YouTube adds 594 ms

    594 ms

    YouTube costs a phone 594 ms of main-thread work and 1,021 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 142 ms

    142 ms

    Google Tag Manager costs a phone 142 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 10.6 s

    10.6 s

    The first text or image appears after 10.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 25.8 s

    25.8 s

    Your largest element takes 25.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One Stop Shop”.

  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Speed Index: 14.4 s

    14.4 s

    Visually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.20

    0.20

    For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 33 images without width and height

    33 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 76 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 87 ms

    87 ms

    Scripts block the page for only 87 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 5.7 MB in 140 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 140 requests on a phone: images 3.5 MB (49), scripts 1.5 MB (40) and fonts 484 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    2.5 MB

    5 images are downloaded at several times the size a phone draws them, for example Conco-Oregon-Icon-3D.png at 1,600 px wide, shown at 149 px. Resized copies would save about 2.5 MB.

  • 2 images over 500 KB

    2 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.

  • 10 images in older formats

    10 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7788
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (113 elements)

    All page content should be contained by landmarks: 113 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 27 links without text

    27 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 110 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10094
  • 9 H1 headlines

    There are 9 <h1> headlines (“One Stop Shop”, “Nationally Recognized” and “Highest Customer Satisfaction”). One clear main headline is easier for people and search engines.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 72 internal links, 8 external

    The homepage links to 72 pages on conconow.com and 8 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “The Conco Companies provides commercial concrete construction, pumping, reinforcement, formwork and related services ac…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Concrete Construction Services | The Conco Companies”.

  • Canonical URL set

    The canonical URL is https://www.conconow.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.conconow.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (804 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 pages share a title

    / and /services all use the title “Concrete Construction Services | The Conco Companies”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    /services/concrete-pumping/pumps-belts, /services/concrete-pumping/pumps-belts/how-to-order-a-concrete-pump, /services/concrete-pumping/pumps-belts/northern-california-pumps, /services/concrete-pumping/pumps-belts/southern-california-pumps, /services/concrete-pumping/pumps-belts/pacific-northwest-pumps and /services/concrete-pumping/pumps-belts/telebelts have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /services/concrete-pumping/pumps-belts has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 8 small tap targets

    8 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

5 to fix63
  • 3 broken links to your own pages

    3 links from your homepage to your own site are broken, for example https://www.conconow.com/portfolio/enso-village/ (504).

  • http:// does not redirect

    http://conconow.com does not redirect to https, so some visitors land on the insecure version.

  • 1 broken external link

    1 link to other sites is dead, for example https://play.google.com/store/apps/details?id=com.Conco.ConcoPumping (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (conconow.com).

  • Valid certificate (53 days left)

    The certificate from Let's Encrypt · YR1 verifies for conconow.com and is valid for another 53 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    conconow.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    conconow.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 14 years old

    14 years

    conconow.com was registered in Nov 2011 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2032

    conconow.com is registered until Feb 2032.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 593 words of copy

    The homepage carries about 593 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Call Us: (925) 685-6799” and “CONTACT US”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Call Us: (925) 685-6799”, “GET IN TOUCH” and “How to Order a Concrete Pump”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 46 testimonial or review blocks and 67 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 10 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:relay.mailchannels.net include:spfa.cpmails.com include:spf.protection.outlook.com include:_spf.salesfor…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 1 plugin is behind its latest release.pojo-accessibility 1.0.0 → 4.1.4

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Analytics
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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