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conconow.com website review
Visit site (opens in a new tab)Reviewed 29 October 202650 issues · 114 checks
This review found 50 issues worth fixing on conconow.com, 15 of them high impact, across 114 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 76 ms |
| May 16, 2026 | 77 ms |
| May 23, 2026 | 83 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 86 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 86 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 80 ms |
| Jul 18, 2026 | 85 ms |
| Aug 8, 2026 | 85 ms |
| Aug 15, 2026 | 85 ms |
| Aug 22, 2026 | 83 ms |
| Aug 29, 2026 | 85 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.5 s · 657 KiBAbout 657 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Render-blocking requests
3.9 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.
Improve image delivery
3.0 MB9 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and popt.in and others), adding 1.8 MB and 836 ms of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
700 ms · 144 KiB13 files are served with short cache lifetimes, so returning visitors download them again (144 KiB).
Reduce unused CSS
590 ms · 212 KiBAbout 212 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 590 ms faster on a phone.
YouTube adds 594 ms
594 msYouTube costs a phone 594 ms of main-thread work and 1,021 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 142 ms
142 msGoogle Tag Manager costs a phone 142 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 10.6 s
10.6 sThe first text or image appears after 10.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 25.8 s
25.8 sYour largest element takes 25.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One Stop Shop”.
Time to Interactive: 26.7 s
26.7 sThe page becomes fully interactive after 26.7 s. Good is under 3.8 s.
Speed Index: 14.4 s
14.4 sVisually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.20
0.20For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
33 images without width and height
33 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 76 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 87 ms
87 msScripts block the page for only 87 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.7 MB in 140 requests
5.7 MBYour homepage downloads 5.7 MB in 140 requests on a phone: images 3.5 MB (49), scripts 1.5 MB (40) and fonts 484 KiB (9). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
2.5 MB5 images are downloaded at several times the size a phone draws them, for example Conco-Oregon-Icon-3D.png at 1,600 px wide, shown at 149 px. Resized copies would save about 2.5 MB.
2 images over 500 KB
2 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.
10 images in older formats
10 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
8 images below the first screen load straight away
8 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
All page content should be contained by landmarks (113 elements)
All page content should be contained by landmarks: 113 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
27 links without text
27 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 110 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
9 H1 headlines
There are 9 <h1> headlines (“One Stop Shop”, “Nationally Recognized” and “Highest Customer Satisfaction”). One clear main headline is easier for people and search engines.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
72 internal links, 8 external
The homepage links to 72 pages on conconow.com and 8 external pages.
7 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “The Conco Companies provides commercial concrete construction, pumping, reinforcement, formwork and related services ac…”.
Title: 52 characters
Your title is a healthy 52 characters: “Concrete Construction Services | The Conco Companies”.
Canonical URL set
The canonical URL is https://www.conconow.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.conconow.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (804 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and /services all use the title “Concrete Construction Services | The Conco Companies”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages without a meta description
/services/concrete-pumping/pumps-belts, /services/concrete-pumping/pumps-belts/how-to-order-a-concrete-pump, /services/concrete-pumping/pumps-belts/northern-california-pumps, /services/concrete-pumping/pumps-belts/southern-california-pumps, /services/concrete-pumping/pumps-belts/pacific-northwest-pumps and /services/concrete-pumping/pumps-belts/telebelts have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/services/concrete-pumping/pumps-belts has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
3 broken links to your own pages
3 links from your homepage to your own site are broken, for example https://www.conconow.com/portfolio/enso-village/ (504).
http:// does not redirect
http://conconow.com does not redirect to https, so some visitors land on the insecure version.
1 broken external link
1 link to other sites is dead, for example https://play.google.com/store/apps/details?id=com.Conco.ConcoPumping (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
3 checks passed
Served over HTTPS
The homepage is served over HTTPS (conconow.com).
Valid certificate (53 days left)
The certificate from Let's Encrypt · YR1 verifies for conconow.com and is valid for another 53 days.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
conconow.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
conconow.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 14 years old
14 yearsconconow.com was registered in Nov 2011 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2032
conconow.com is registered until Feb 2032.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 593 words of copy
The homepage carries about 593 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Call Us: (925) 685-6799” and “CONTACT US”.
6 calls to action
The homepage has 6 calls to action, for example “Call Us: (925) 685-6799”, “GET IN TOUCH” and “How to Order a Concrete Pump”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 46 testimonial or review blocks and 67 trust badges.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 10 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:relay.mailchannels.net include:spfa.cpmails.com include:spf.protection.outlook.com include:_spf.salesfor…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.4.
- 1 plugin is behind its latest release.pojo-accessibility 1.0.0 → 4.1.4
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Google Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on conconow.com, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.