Website review, no card needed

convo.com logo

convo.com website review

Visit site (opens in a new tab)Reviewed 23 October 202646 issues · 102 checks

This review found 46 issues worth fixing on convo.com, 23 of them high impact, across 102 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s3.8 sMay 2Oct 174.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.1 s
May 9, 20264.1 s
May 16, 20264.0 s
May 23, 20264.2 s
May 30, 20264.7 s
Jun 6, 20264.7 s
Jun 13, 20264.6 s
Jun 20, 20264.6 s
Jun 27, 20264.5 s
Jul 4, 20264.0 s
Jul 11, 20264.6 s
Jul 18, 20264.1 s
Jul 25, 20264.2 s
Aug 1, 20264.2 s
Aug 8, 20264.2 s
Aug 15, 20264.3 s
Aug 22, 20264.2 s
Aug 29, 20264.2 s
Sep 5, 20264.1 s
Sep 12, 20263.9 s
Sep 19, 20264.0 s
Sep 26, 20264.4 s
Oct 3, 20264.5 s
Oct 10, 20264.6 s
Oct 17, 20264.8 s
Real-visitor tap response (INP)75th percentile, phones
221 ms134 msMay 2Oct 17173 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026144 ms
May 9, 2026144 ms
May 16, 2026145 ms
May 23, 2026146 ms
May 30, 2026153 ms
Jun 6, 2026181 ms
Jun 13, 2026180 ms
Jun 20, 2026181 ms
Jun 27, 2026211 ms
Jul 4, 2026180 ms
Jul 11, 2026171 ms
Jul 18, 2026160 ms
Jul 25, 2026160 ms
Aug 1, 2026171 ms
Aug 8, 2026186 ms
Aug 15, 2026200 ms
Aug 22, 2026199 ms
Aug 29, 2026198 ms
Sep 5, 2026183 ms
Sep 12, 2026174 ms
Sep 19, 2026183 ms
Sep 26, 2026191 ms
Oct 3, 2026185 ms
Oct 10, 2026185 ms
Oct 17, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix49
  • Use efficient cache lifetimes

    3.0 s · 10.0 MB

    81 files are served with short cache lifetimes, so returning visitors download them again (10.0 MB).

  • Render-blocking requests

    2.6 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Reduce unused CSS

    1.1 s · 110 KiB

    About 110 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    2.6 MB

    8 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Intercom, Google Tag Manager and FullStory and others), adding 702 KiB and 934 ms of main-thread time.

  • Reduce unused JavaScript

    450 ms · 422 KiB

    About 422 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Intercom adds 316 ms

    316 ms

    Intercom costs a phone 316 ms of main-thread work and 230 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 248 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.2 s

    5.2 s

    Real visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.1 s

    4.1 s

    Real visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 30.1 s

    30.1 s

    Your largest element takes 30.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Employ AI to Work for you With Convo’s AI-Powered Software …”.

  • Time to Interactive: 39.6 s

    39.6 s

    The page becomes fully interactive after 39.6 s. Good is under 3.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 144 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 451 ms

    451 ms

    Scripts block taps and scrolling for 451 ms in total while the page loads. Good is under 200 ms.

  • 28 images without width and height

    28 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 10.6 MB in 103 requests

    10.6 MB

    Your homepage downloads 10.6 MB in 103 requests on a phone: images 9.3 MB (37), scripts 886 KiB (36) and fonts 267 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 7 images over 500 KB

    7 images weigh 8.2 MB together. On a phone connection a single image that size takes seconds.

  • 15 images far larger than shown

    7.5 MB

    15 images are downloaded at several times the size a phone draws them, for example soar-1-1.png at 2,046 px wide, shown at 300 px. Resized copies would save about 7.5 MB.

  • 20 images in older formats

    20 images (9.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 17 images below the first screen load straight away

    17 images further down the page (9.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.0 g of CO₂ per visit

    3.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.01 g of CO₂e: 361.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 7990
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8578
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (132 characters)

    Your title is 132 characters, so Google will cut it off around 60: “Employ AI to Work for you With Convo’s AI-Powered Software Consulting Services - Team com…”.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Employ AI to Work for you With Convo’s AI-Powered…”, “H&M voted Convo to be the #1” and “deemed Convo to be 1 of the”). One clear main headline is easier for people and search engines.

  • 25 internal links, 16 external

    The homepage links to 25 pages on convo.com and 16 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.convo.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.convo.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,445 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 5 pages without a meta description

    /careers, /contact-us, /privacy-policy, /verticals and /category/blog have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    /privacy-policy took over 3 s to send its HTML from our server.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://aipoweredconsulting.com/wp-content/uploads/2023/01/convo.png.

  • 4 small tap targets

    4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (convo.com).

  • Valid certificate (90 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for convo.com and is valid for another 90 days.

  • http:// redirects to https

    http://convo.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 24 links work

    All 24 links checked from your homepage (17 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    convo.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    convo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    convo.com was registered in Jan 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2031

    convo.com is registered until Jan 2031.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 8-field form

    Your longest form asks for 8 fields (7 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,330 words of copy

    The homepage carries about 1,330 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Schedule a Call Today” and “Schedule a call right now!”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Schedule a call” and “Schedule a Call Today”.

  • Analytics in place

    Analytics detected: Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Email authentication

2 to fix10
  • No DMARC policy

    convo.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    convo.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • Email authentication score: 10/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “google”, “default” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads FullStory, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 5.8.13; the current release is 7.1.3.
  • It loads jQuery 1.12.4, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 5.8.13
Framework
jQuery
Analytics
Google Analytics | FullStory

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 46 issues on convo.com, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25