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cookunity.com website review
Visit site (opens in a new tab)Reviewed 30 October 202638 issues · 111 checks
This review found 38 issues worth fixing on cookunity.com, 16 of them high impact, across 111 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for CookUnity
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 196 ms |
| May 16, 2026 | 196 ms |
| May 23, 2026 | 193 ms |
| May 30, 2026 | 190 ms |
| Jun 6, 2026 | 193 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 204 ms |
| Jun 27, 2026 | 205 ms |
| Jul 4, 2026 | 210 ms |
| Jul 11, 2026 | 212 ms |
| Jul 18, 2026 | 211 ms |
| Jul 25, 2026 | 218 ms |
| Aug 1, 2026 | 229 ms |
| Aug 8, 2026 | 240 ms |
| Aug 15, 2026 | 262 ms |
| Aug 22, 2026 | 272 ms |
| Aug 29, 2026 | 279 ms |
| Sep 5, 2026 | 278 ms |
| Sep 12, 2026 | 270 ms |
| Sep 19, 2026 | 272 ms |
| Sep 26, 2026 | 275 ms |
| Oct 3, 2026 | 286 ms |
| Oct 10, 2026 | 294 ms |
| Oct 17, 2026 | 285 ms |
| Oct 24, 2026 | 277 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
4.0 s
5.3 s
6.6 s
7.9 s
9.2 s
10.6 s
cookunity.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
6.6 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.6 s faster on a phone.
Render-blocking requests
3.9 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.
Reduce unused CSS
2.4 s · 477 KiBAbout 477 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.4 s faster on a phone.
audioeye.com adds 2.7 s
2.7 saudioeye.com costs a phone 2.7 s of main-thread work and 339 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.2 s · 645 KiB36 files are served with short cache lifetimes, so returning visitors download them again (645 KiB).
Main-thread work: 13.1 s
A phone's processor spends 13.1 s on main-thread work while loading, 9.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 26
26/100Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Google Tag Manager and Facebook and others), adding 1.2 MB and 4.1 s of main-thread time.
Improve image delivery
150 ms · 621 KiB17 images could be 621 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 573 ms
573 msGoogle Tag Manager costs a phone 573 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 494 ms. During a long task the page ignores taps.
Facebook adds 280 ms
280 msFacebook costs a phone 280 ms of main-thread work and 228 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,752 HTML elements
The page has 1,752 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
250 ms · 131 KiBPolyfills for old browsers add 131 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 28 ms
28 msYour server sent the HTML in 28 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 25.0 s
25.0 sYour largest element takes 25.0 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 16.8 s
16.8 sVisually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 37.3 s
37.3 sThe page becomes fully interactive after 37.3 s. Good is under 3.8 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Tap response (INP) got 43% slower for real visitors
+43%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 196 ms to 277 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.102
0.102The layout shifts by 0.102 while loading, so content jumps under the reader's thumb. Good is under 0.1.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 200 ms
200 msReal visitors wait 200 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 634 ms
634 msReal visitors wait 634 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 13.7 MB in 234 requests
13.7 MBYour homepage downloads 13.7 MB in 234 requests on a phone: media 7.4 MB (6), scripts 3.5 MB (77) and images 1.7 MB (79). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
promo-popup.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
9 images far larger than shown
352 KiB9 images are downloaded at several times the size a phone draws them, for example meals-arrive-fresh.webp at 1,120 px wide, shown at 280 px. Resized copies would save about 352 KiB.
6 images below the first screen load straight away
6 images further down the page (449 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.9 g of CO₂ per visit
3.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.90 g of CO₂e: 467.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
54 text elements with low contrast
54 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 87 images in the HTML carry an alt attribute.
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
164 internal links, 13 external
The homepage links to 164 pages on cookunity.com and 13 external pages.
8 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “America's First Chef-to-You Meal Delivery: healthy eating, weight loss, GLP-1 balanced meals, or delicious food. Get 50…”.
One H1 headline
Your main headline reads: “Holy chef, that’s good”.
Title: 61 characters
Your title is a healthy 61 characters: “CookUnity: Save 50% Off 1st Week | Chef-Crafted Meal Delivery”.
Canonical URL set
The canonical URL is https://www.cookunity.com/.
Structured data in place
Structured data found: FAQPage and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cookunity.com/sitemap-index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,907 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (16 KiB, 130 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/diets/carnivore is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a meta description
/how-it-works and /gift-cards use the same meta description. A description written for each page earns more clicks.
1 page slow to respond
/diets/gluten-free took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 145 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97220290&tm=gtm002&Ver=2&mid=9da807a4-d898-439f-a3f1-0de8fa96d838&bo=1&sid=16e0f620d47511f1b721590c64816ba2&vid=16e14ae0d47511f1ab735f216404ef78&vids=1&msclkid=N&pi=91.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
20 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
4 links through redirect chains
4 links go through two or more redirects, for example https://www.cookunity.com/api/auth/login?countryCode=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (cookunity.com).
Valid certificate (112 days left)
The certificate from Amazon · Amazon RSA 2048 M04 verifies for cookunity.com and is valid for another 112 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://cookunity.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
DNSSEC is off
cookunity.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 16 years old
16 yearscookunity.com was registered in Sep 2010 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only ssl.com, amazon.com, letsencrypt.org and pki.goog to issue certificates for cookunity.com, so a mis-issued certificate from anyone else is refused.
Registered until Sep 2028
cookunity.com is registered until Sep 2028.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,955 words of copy
The homepage carries about 1,955 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Order Now”.
38 calls to action
The homepage has 38 calls to action, for example “Order Now”, “Get Started →” and “Order Babish's meals”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 32 testimonial or review blocks, a star rating and 26 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:45.14.148.0/22 ip4:74.125.0.0/16 ip4:80.225.160.128/25 ip4:84.8.68.0/25 ip4:84.8.224.128/25 ip4:87.253.232.0…”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
42 cookies set on arrival
42Opening the homepage sets 42 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- CloudFront
Hiring
- Hiring
- 158 open roles
- Teams
- Field Operations (95), Product (8), Engineering (6), Growth Marketing (6)
- Job board
- greenhouse
- Careers page
- careers.cookunity.com (opens in a new tab)
Company
- Employees
- 506
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on cookunity.com, including 22 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.