coola.com website review

Not measured in this review.

• Tap response (INP) got 32% slower for real visitors

  +32%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 17% slower for real visitors

  +17%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.5 MB

  4.5 MB

  Your homepage downloads 4.5 MB on a phone, 992 KiB of it images (21%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  HP_Hero_DG2026_Mobile_v01.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (2)

• 1 image far larger than shown

  57 KiB

  1 image is downloaded at several times the size a phone draws it, for example Home_CategoryNav_Lotion_v02.jpg at 389 px wide, shown at 100 px. Resized copies would save about 57 KiB.

  Elements (1)

• About 1.3 g of CO₂ per visit

  1.28 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 2 text elements with low contrast

  2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (2)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (1)

• 8 images without alt text

  8 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• All page content should be contained by landmarks (30 elements)

  All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• 4 form fields without a label

  4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• ARIA role should be appropriate for the element (1 element)

  ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Headings skip levels

  Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• 2 H1 headlines

  There are 2 <h1> headlines (“” and “Dew More With Less”). One clear main headline is easier for people and search engines.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• No XML sitemap

  No XML sitemap at https://coola.com/sitemap.xml, so Google discovers your pages only by following links.

• 108 internal links, 7 external

  The homepage links to 108 pages on coola.com and 7 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• Your server turned our page checks away

  15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.

• 2 broken images

  2 images failed to load on a phone, for example https://mediacdn.espssl.com/10305/Shared/_GXP/Popup/logo.svg.

• 38 small tap targets

  38 of 86 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 1 link through redirect chains

  1 link go through two or more redirects, for example https://instagram.com/COOLA.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  coola.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  coola.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• Thin social proof

  Social proof on the homepage: 7 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 675 words of copy

  The homepage carries about 675 words of visible text.

• Email authentication score: 90/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 31 cookies set on arrival

  31

  Opening the homepage sets 31 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 53 other companies contacted

  Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.