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coolcabanas.com.au website review
Visit site (opens in a new tab)Reviewed 11 November 202627 issues · 83 checks
This review found 27 issues worth fixing on coolcabanas.com.au, 8 of them high impact, across 83 checks. The most urgent: page weight: 8.7 MB in 490 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,786 of 108,958 reviewed websitesbeats 77%
- #12,886 of 61,775 online storesbeats 73%
- #12,516 of 56,370 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 154 ms |
| May 30, 2026 | 161 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 139 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 156 ms |
| Jul 25, 2026 | 164 ms |
| Aug 1, 2026 | 171 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 172 ms |
| Aug 22, 2026 | 178 ms |
| Aug 29, 2026 | 179 ms |
| Sep 5, 2026 | 184 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 180 ms |
| Sep 26, 2026 | 178 ms |
| Oct 3, 2026 | 172 ms |
| Oct 10, 2026 | 174 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 184 ms |
| Oct 31, 2026 | 185 ms |
| Nov 7, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.1 s
3.1 s
4.2 s
5.2 s
6.3 s
7.3 s
8.3 s
Speed
Main-thread work: 6.1 s
A phone's processor spends 6.1 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
150 ms · 938 KiB22 images could be 938 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
450 ms · 194 KiBAbout 194 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and shop.app and others), adding 1.4 MB and 476 ms of main-thread time.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Shopify adds 308 ms
308 msShopify costs a phone 308 ms of main-thread work and 852 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,248 HTML elements
The page has 2,248 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 24 KiBAbout 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
132 KiB11 files are served with short cache lifetimes, so returning visitors download them again (132 KiB).
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 86 ms. During a long task the page ignores taps.
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
7 KiB7 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 12.3 s
12.3 sThe page becomes fully interactive after 12.3 s. Good is under 3.8 s.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 556 ms
556 msReal visitors wait 556 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 98 ms
98 msScripts block the page for only 98 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 8.7 MB in 490 requests
8.7 MBYour homepage downloads 8.7 MB in 490 requests on a phone: media 3.8 MB (1), images 1.8 MB (65) and other files 1.2 MB (220). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (78 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.47 g of CO₂e: 296.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
24 text elements with low contrast
24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 84 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“CoolCabanas” and “The World's Best Beach Shade”). One clear main headline is easier for people and search engines.
Meta description is long (229 characters)
Your meta description is 229 characters; Google truncates after about 160, so the end of your pitch is cut.
93 internal links, 16 external
The homepage links to 93 pages on coolcabanas.com.au and 16 external pages.
6 checks passed
Title: 65 characters
Your title is a healthy 65 characters: “CoolCabanas - The World's Best Beach Cabana | Premium Beach Shade”.
Canonical URL set
The canonical URL is https://coolcabanas.com.au/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://coolcabanas.com.au/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,790 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://coolcabanas.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://coolcabanas.com.au/pages/sale has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
6 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
About 1,419 words of copy
The homepage carries about 1,419 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “Shop All CoolCabanas” and “Shop Red Label”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks, a star rating, 1 trust badge and “11,000+ Reviews”.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at coolcabanas.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Triplewhale · Kaching Cart · Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Okendo · Kaching Bundles · Easylocation · Aftersell · Biscuits Bundles · Back In Stock
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on coolcabanas.com.au, including 11 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.