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coolcrutches.com website review
Visit site (opens in a new tab)Reviewed 10 November 202614 issues · 58 checks
This review found 14 issues worth fixing on coolcrutches.com, 4 of them high impact, across 58 checks. The most urgent: 19 text elements with low contrast. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 161 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 150 ms |
| Jul 11, 2026 | 148 ms |
| Jul 18, 2026 | 148 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 144 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 148 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 163 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 150 ms |
| Oct 24, 2026 | 141 ms |
| Oct 31, 2026 | 145 ms |
| Nov 7, 2026 | 144 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 144 ms
144 msReal visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 400 ms
400 msReal visitors wait 400 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 161 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 3.5 MB
3.5 MBYour homepage downloads 3.5 MB on a phone, 102 KiB of it images (3%). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
1.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
14 tap targets too small
14 tap targets are too small or too close together to hit reliably with a finger.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 139 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
312 internal links, 18 external
The homepage links to 312 pages on coolcrutches.com and 18 external pages.
7 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Award winning walking aids - buy silent, comfortable, durable, lightweight & colourful custom walking sticks & crutches…”.
Title: 41 characters
Your title is a healthy 41 characters: “Crutches | Walking Sticks | Mobility Aids”.
Canonical URL set
The canonical URL is https://www.coolcrutches.com/.
Structured data in place
Structured data found: BreadcrumbList.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.coolcrutches.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,100 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.coolcrutches.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://www.coolcrutches.com/pages/cool-crutches-quiz has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187199348&tm=gtm002&Ver=2&mid=d78c68c1-ae58-4d72-a171-e581644c4c89&bo=1&sid=c50a8060dd0511f1b4103fef0523cb9b&vid=c50ac280dd0511f18383d7f83b511039&vids=1&msclkid=N>m_.
13 small tap targets
13 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,246 words of copy
The homepage carries about 1,246 words of visible text.
5 checks passed
30 calls to action
The homepage has 30 calls to action, for example “Shop All”, “The Christmas Shop” and “Shop All Gifts”.
4 short forms
4 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 148 testimonial or review blocks, 3 customer or partner logos, a star rating and “55,000+ CUSTOMERS”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and PostHog.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
34 cookies set on arrival
34Opening the homepage sets 34 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at coolcrutches.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Blockify Fraud Filter · Triplewhale · Gorgias Live Chat Helpdesk · Videowise Connect · Impact Com · Judge Me Reviews · Leaf Signal Cool Crutches · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Region Restrictions · Vat Exemption · trustpilot.com · rechargecdn.com · octaneai.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | PostHog
- Hosting
- Shopify
Company
- Headquarters
- Cheltenham
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 14 issues on coolcrutches.com, including 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.