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coolcrutches.com website review

Visit site (opens in a new tab)Reviewed 10 November 202614 issues · 58 checks

This review found 14 issues worth fixing on coolcrutches.com, 4 of them high impact, across 58 checks. The most urgent: 19 text elements with low contrast. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
166 ms138 msMay 23Nov 7144 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026161 ms
May 30, 2026163 ms
Jun 6, 2026162 ms
Jun 13, 2026162 ms
Jun 20, 2026154 ms
Jun 27, 2026153 ms
Jul 4, 2026150 ms
Jul 11, 2026148 ms
Jul 18, 2026148 ms
Jul 25, 2026145 ms
Aug 1, 2026145 ms
Aug 8, 2026144 ms
Aug 15, 2026145 ms
Aug 22, 2026144 ms
Aug 29, 2026144 ms
Sep 5, 2026146 ms
Sep 12, 2026148 ms
Sep 19, 2026154 ms
Sep 26, 2026163 ms
Oct 3, 2026161 ms
Oct 10, 2026153 ms
Oct 17, 2026150 ms
Oct 24, 2026141 ms
Oct 31, 2026145 ms
Nov 7, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100
  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 400 ms

    400 ms

    Real visitors wait 400 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 161 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB

    3.5 MB

    Your homepage downloads 3.5 MB on a phone, 102 KiB of it images (3%). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fix94
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 139 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95
  • One H1 headline

    Your <h1> is empty.

  • 312 internal links, 18 external

    The homepage links to 312 pages on coolcrutches.com and 18 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Award winning walking aids - buy silent, comfortable, durable, lightweight & colourful custom walking sticks & crutches…”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Crutches | Walking Sticks | Mobility Aids”.

  • Canonical URL set

    The canonical URL is https://www.coolcrutches.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.coolcrutches.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,100 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.coolcrutches.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.coolcrutches.com/pages/cool-crutches-quiz has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fix71
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187199348&tm=gtm002&Ver=2&mid=d78c68c1-ae58-4d72-a171-e581644c4c89&bo=1&sid=c50a8060dd0511f1b4103fef0523cb9b&vid=c50ac280dd0511f18383d7f83b511039&vids=1&msclkid=N&gtm_.

  • 13 small tap targets

    13 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,246 words of copy

    The homepage carries about 1,246 words of visible text.

5 checks passed
  • 30 calls to action

    The homepage has 30 calls to action, for example “Shop All”, “The Christmas Shop” and “Shop All Gifts”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 148 testimonial or review blocks, 3 customer or partner logos, a star rating and “55,000+ CUSTOMERS”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and PostHog.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at coolcrutches.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Blockify Fraud Filter · Triplewhale · Gorgias Live Chat Helpdesk · Videowise Connect · Impact Com · Judge Me Reviews · Leaf Signal Cool Crutches · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Region Restrictions · Vat Exemption · trustpilot.com · rechargecdn.com · octaneai.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | PostHog
Hosting
Shopify

Company

Headquarters
Cheltenham

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 14 issues on coolcrutches.com, including 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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