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coolsys.com website review

Visit site (opens in a new tab)Reviewed 29 October 202641 issues · 114 checks

This review found 41 issues worth fixing on coolsys.com, 18 of them high impact, across 114 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.4 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
150 ms117 msMay 9Oct 24143 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026133 ms
May 16, 2026135 ms
May 23, 2026130 ms
May 30, 2026127 ms
Jun 6, 2026125 ms
Jun 13, 2026125 ms
Jun 20, 2026123 ms
Jun 27, 2026124 ms
Jul 4, 2026121 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026121 ms
Aug 1, 2026121 ms
Aug 8, 2026124 ms
Aug 15, 2026137 ms
Aug 22, 2026143 ms
Aug 29, 2026146 ms
Sep 5, 2026145 ms
Sep 12, 2026139 ms
Sep 19, 2026139 ms
Sep 26, 2026143 ms
Oct 3, 2026144 ms
Oct 10, 2026138 ms
Oct 17, 2026138 ms
Oct 24, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

14 to fix18
  • Reduce unused JavaScript

    4.8 s · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 872 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (872 KiB).

  • Render-blocking requests

    2.5 s

    60 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused CSS

    1.2 s · 225 KiB

    About 225 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 18

    18/100

    Your mobile performance score is 18. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and YouTube and others), adding 4.4 MB and 2.1 s of main-thread time.

  • Improve image delivery

    250 ms · 470 KiB

    25 images could be 470 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Google CDN adds 556 ms

    556 ms

    Google CDN costs a phone 556 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 472 ms

    472 ms

    Google Tag Manager costs a phone 472 ms of main-thread work and 664 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 372 ms

    372 ms

    YouTube costs a phone 372 ms of main-thread work and 994 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 277 ms

    277 ms

    Hubspot costs a phone 277 ms of main-thread work and 583 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,277 HTML elements

    The page has 2,277 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Optanon adds 152 ms

    152 ms

    Optanon costs a phone 152 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.39

    0.39

    For real visitors the layout shifts by 0.39 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 7.8 s

    7.8 s

    The first text or image appears after 7.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.6 s

    17.6 s

    Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Increase Performance & Reduce Costs Our technicians help op…”.

  • Time to Interactive: 36.7 s

    36.7 s

    The page becomes fully interactive after 36.7 s. Good is under 3.8 s.

  • Speed Index: 13.5 s

    13.5 s

    Visually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.496

    0.496

    The layout shifts by 0.496 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 668 ms

    668 ms

    Scripts block taps and scrolling for 668 ms in total while the page loads. Good is under 200 ms.

  • 33 images without width and height

    33 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 133 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 446 ms

    446 ms

    Real visitors wait 446 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix63
  • Page weight: 6.9 MB in 270 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 270 requests on a phone: scripts 4.1 MB (76), images 1.0 MB (52) and other files 854 KiB (57). Under 2 MB keeps phones on slow connections fast.

  • 13 images below the first screen load straight away

    13 images further down the page (537 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (135 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.9 g of CO₂ per visit

    1.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.94 g of CO₂e: 233.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9193
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 48 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7795
  • 21 links with vague text

    21 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 331 internal links, 19 external

    The homepage links to 331 pages on coolsys.com and 19 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “CoolSys offers best-in-class refrigeration, energy and HVAC services across the nation to retail, commercial, and indus…”.

  • One H1 headline

    Your main headline reads: “CoolSys: Refrigeration, HVAC, Energy, and Engineering Solutions That Go Beyond”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “CoolSys Refrigeration and HVAC Services Nationwide”.

  • Canonical URL set

    The canonical URL is https://coolsys.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, HVACBusiness, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://coolsys.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,773 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 34 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "100%;".”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    34 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 2 broken external links

    2 links to other sites are dead, for example https://jobs.coolsys.com/careers-home (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (coolsys.com).

  • Valid certificate (67 days left)

    The certificate from Let's Encrypt · YE1 verifies for coolsys.com and is valid for another 67 days.

  • http:// redirects to https

    http://coolsys.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    coolsys.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    coolsys.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    coolsys.com was registered in Sep 1998 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    coolsys.com is registered until Sep 2027.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,293 words of copy

    The homepage carries about 1,293 words of visible text.

6 checks passed
  • 38 calls to action

    The homepage has 38 calls to action, for example “Learn More”, “Contact Us” and “We are hiring, join our team”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 30 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:us._netblocks.mimecast.com include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 1 plugin is behind its latest release.elementor 4.1.4 → 4.3.5

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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